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Don't call me BAME ' it is a negative term

Published by Yahoo on Thu, 15 Oct 2020


I had a landmark Twitter moment this week: the first of what social media managers call 'negative sentiment' from something I'd posted on Twitter.Someone reached out to tell me nobody gave two hoots (not quite the phrase they used, but you get the gist) about #BAMEOver, a campaign I kicked off last month ' and which, contrary to the views of my Twitter detractor, attracted huge interest.
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