Dangote Group storms Lagos fair with products

AS part of strategies to expand market share and reach more customers, companies under the Dangote Group are storming the Lagos International Trade Fair kicking off November 5, 2011 at the Trade Fair Complex, Lagos-Badagry Expressway Lagos.Companies from the group that are exhibiting at the fair include Dangote Sugar Refinery, Dangote Flour Mill, Dangote Agrosacks, National Salt Company of Nigeria (NASCON), Dangote Pasta , Dangote Cement, Dangote Noodles and Dansa Foods Limited.Some of the products to be displayed at the fair include Danvita, Alkama (wheat meal), confectionary flour, noodles, sugar, salt, tomato paste, various ranges of fruit juice products and bottled water from Dansa Foods.Dangote Sugar will be offering customers its 500 gram granulated sugar at the fair.According to a statement from Corporate Communications Department of Dangote Group, visitors to the group pavilion at both fairs would have the opportunity of buying products of these companies at reduced prices.There will also be free samples of the products for the visitors.Dangote Noodles will be offering free samples of several varieties of its noodles to visitors to the kitchen/restaurant attached to the Dangote Stand.Chief Executive Officer of Dangote Noodles, Jagatheesan Avoodaiappan, said the company had embarked on some strategies as parts of the plan to stay above competition in the industry, by constantly meeting the needs of the consumers and the distributors.He assured the distributors and customers that the company will always strive to meet them at the point of their needs, keep improving on its quality, in line with international standard and also make it available at an extremely friendly price.
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