DDB emerges most decorated at LAIF Awards

DDB Lagos, the Nigerian office of the global marketing communications giant, emerged top at the recently held Lagos Advertising and Ideas Festival, as the firm and its clients carted home about 15 creative awards in different categories.According to a statement by the firm on Friday, the agency, described as a creative power house in the country, led the pack of awards winners at the event, winning awards in telecoms, financial services, food and personal care.At the event attended by industry chieftains and advertising professionals, DDB won an impressive total of 15 awards; three gold, seven silver and five bronze.LAIF awards came into being in 2006, according to the statement, "to inspire practitioners in the development and execution of original, novel and awesome ideas. It also aims to enhance healthy competition amongst Nigerian advertising agency."The firm and its clients won the awards on account of its shortlisted works in the press, outdoor, TV and radio categories. "The awards have, therefore, reinforced its reputation in building corporate image, growing household brands and a clear understanding of the telecoms and financial services sector," the statement said.Commenting on the awards, the Managing Director of DDB, Ikechi Odigbo, was quoted to have said, "Our determination to succeed is sold and unwavering; it is pivotal and evidently consistent too. We have a corporate mandate to become the creative business solutions provider of choice and the biggest and best amongst builders of brands in Nigeria. We would stop at nothing in our bid to help our clients attain and sustain leadership in their respective industries. We remain deeply humbled by this achievement."The selection process for the awards is managed by a group of international and local jurors, based on such criteria as originality, strong idea, excellent execution and relevance of brief. In all, DDB and MTN Nigeria have remained the most decorated agency and brand, respectively at LAIF Awards since its inception five years ago.
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