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The Biggest IKEA Store In The World Just Opened In South Korea

Published by Business Insider on Thu, 18 Dec 2014


SEOUL (Reuters) - Iconic Swedish furniture retailer IKEA built its biggest store in the world to serve South Korea's shrinking households, targeting millions of people living alone with Korea-only items like super-sized single beds and in-store kimchi rice.The store opened on Thursday in Gwangmyeong, less than an hour's drive or 14 minutes by train from central Seoul, with a sales space nearly as big as the Louvre museum at 59,000 square meters. The previous record-holder at IKEA, known for its inexpensive, self-assembly products, was in Stockholm spanning 55,200 square meters.Stiff domestic competition and sluggish spending have made South Korea an unhappy hunting ground for global retail giants like Wal-Mart and Carrefour, who exited years ago. But IKEA's design appeal to South Korea's urban crowds, and few big local rivals, leave it well placed, retail experts say."Korea has a population structure that fits IKEA's basic growth DNA ' demand from design-conscious one-person and two-people households," said Suh Yong-gu, professor of marketing at Sookmyung Women's University.With the world's fastest-aging population, South Korea's attraction has faded for general retailers. Private spending growth fell from 4.4 percent on-year in 2010 to 1.9 percent in 2013.But IKEA, now present in 43 countries with 365 stores, could fill a niche as it plans to grow to five outlets by 2020. As younger people marry later or not at all, the number of one-person households in the nation of 51 million people will climb to 34.3 percent of the total by 2035 from 25.3 percent in 2012, according to Statistics Korea - and each home needs furniture.IKEA will offer a new challenge to the country's legion of furniture makers, many of which are small. About 61 percent of a total of 1,247 firms in 2012 employed less than 20 people, private think tank Hana Institute of Finance said."I came because it's inexpensive and useful, and I wanted to buy after seeing for myself," said Woo Jin-sook, a 46-year old from Seoul. Woo said she took a day off work to be at the store's opening.Among the 8,600 items on sale, some were modified for local tastes. The "super-single" bed, brought specifically for Korea, offers sleepers up to 40 centimeters more snooze width than a standard single bed.Alongside its Swedish meatballs, the store's restaurant offers kimchi bibimbap, a rice bowl mixed with the spicy South Korean staple side dish, and Korean barbecue."We never planned the biggest store, we just planned a big store, because we believe we need one for a 23-million city (the Seoul metropolitan area)," said Patrick Schuerpf, IKEA Korea's Country Project Manager.(Editing by Kenneth Maxwell)Join the conversation about this story
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