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Alomo Bitters bags medicinal herbal drink award

Published by The Nation on Fri, 19 Dec 2014

The Institute for Government Research Leadership Technology has awarded Alomo Bitters, a flagship brand of Kasapreko Company Nigeria Ltd. the Medicinal Herbal Drink of the year 2014 at its African Product Forum, Abuja 2014 with the theme: Building Brands, Handing Competition.Receiving the award, the companys Managing Director, Mr. Kojo Nunoo, said his firm is pursuing a vision to build a world-class brand, using authentic traditional herbal blends and world-class technology in an environmentally responsible manner to satisfy customers.It is with great delight and humility that we at Kasapreko Company Nigeria Limited receive this award. Recognitions like this further give a lift to our dreams and encourage us to do more research and ultimately produce innovative products for our consumers satisfaction he said.He added: This award means a lot to us, because Alomo Bitters is the only product in its category that is produced with hundred per cent natural ingredients. We are happy that our effort is been recognised in this regards.According to him, since the introduction of Alomo Bitters into the Nigerian market about four years ago, its growth has been driven largely by consumer demand. Nigerians love the drink because it is the only drink in its category that is produced with hundred per cent natural ingredients, which make it good for health. We get testimonies for the medicinal potency of Alomo Bitters from consumers,he said.Also speaking at the award ceremony, the companys Sales Director, Mr. Sam Osafo said: As a reputable company, we are focused on the quality of our product that is why from the point of extraction to mixing and distilling, careful scientific processes have been put in place to ensure that we maintain the high standard we have been known for.The herbs used by Kasapreko is sourced and treated by the Centre for Scientific Research into Plant Medicine in Ghana. This relationship has been on for over 20years. Our consumers are rest assured that when they drink Alomo Bitters, they are not only drinking to enjoy, but they are also drinking to stay healthy because of the medicinal qualities of Alomo Bitters.Deputy Chairman, Institute for Government Research Leadership Technology, Prof. John NdanusaAkanya, who spoke at the event, advised award recipients to maintain a high level of standard and quality in their production method because it is the only reason they are getting the recognition.Standard and quality in manufacturing are a journey with no destination. There is no alternative to quality. It is either you produce a quality product or a substandard one. I strongly advise that you put in all your best and produce quality product that can compete favourably in any part of the world. There is no compromise to quality, if a company must stay afloat, such company must strictly adhere to international best practises in production, he said.Delivering a keynote address, Chairman Advisory Board, Institute for Government Research Leadership Technology, Prof. E.J Etuk, highlighted grey areas in business and productions peculiar to countries in Africa that can serve as spring board for international business.African countries have a huge deposit of natural, agricultural and human resources that can be exploited to produce unique African products like African prints, wood carvings and figurines, clay pots, animal skin, African drums (most especially Yoruba talking drums) and other local products, which have a huge market in Europe, America and other parts of the world, he said.The post Alomo Bitters bags medicinal herbal drink award appeared first on The Nation.]]>
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