Cape Town's status as World Design Capital2014 is a major boost for South Africa'scredentials as a major international lifestyle destination and a big boost for the country's tourism industry. 'This was the excited response from South African Tourism's Chief Marketing Officer, Roshene Singh, who made the disclosure recently in Taipei sfter Cape Town had beaten the other shortlisted finalists, Dublin (Ireland) and Bilbao (Spain), to the title of World Design Capital 2014 at the International Design Alliance (IDA) Congress.'This is wonderful news for Cape Town and for our country's entire tourism industry, and South African Tourism would like to congratulate everyone involved with the Mother City's successful World Design Capital 2014 bid.'The international community knows all about our country's qualities as a leading adventure and wildlife destination, but through our involvement this year with events such as Design Indaba in Cape Town, the Cape Town International Jazz Festival, the Joy of Jazz and Macufe Festivals, the Joburg Art Fair, the Joburg, Cape Town and Africa Fashion Weeks and the Designing South Africa project, we have made a concerted attempt with our cities and provinces to position South Africa as a major international lifestyle destination,' said Singh.She said Cape Town was already world-renowned as an amazing city to visit, not only because of its acclaimed natural beauty, but because it was clearly home to creative, inspired people who are building an exciting, innovative future.This was evident across all parts of the country, with all provinces rising to the challenge of showcasing their creative attributes and the Joburg Art Fair recently held to local and international acclaim for its focus on contemporary African art.The prestigious World Design Capital award is made every other year by the International Council of Societies of Industrial Design (ICSID) to a city that is dedicated to using design for social, cultural and economic development.The Mother City is the first African city to be given the honour, joining former World Design Capitals Torino, Italy (2008), Seoul, South Korea (2010) and Helsinki, Finland (2012).The World Design Capital title is awarded well in advance, allowing winning cities sufficient time to plan, develop and promote a year-long programme of World Design Capital-themed events for their designated year and also the opportunity of two years of pre-publicity to showcase its design and creativity.
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