Interswitch drives cashless policy with promo

TO SUPPORT the cashless policy of the Central Bank of Nigeria (CBN) and encourage Nigerians to adopt card as a means of payment, Interswitch has rewarded 14 customers at the on-going Verve Get and Win promo.Speaking at the Interswitch Verve Get and Win promo in recently in Lagos, Director, Payment Solutions at Interswitch, Charles Ifedi, said that the promo is specifically designed to encourage and reward Nigerians who comply with the CBN cashless policy.According to him, the promo as a means of encouraging existing and new cardholders to embrace the cashless culture prior to commencement of the policy.He noted that the promo also provides a window of opportunity for existing Verve cardholders to participate in the draw.'This is how it works: new cardholders request the Verve card at the bank and collect an instant gift. Once that is done, the cardholder should activate the new card in order to qualify for the draw. Existing Verve cardholders would need to carry out five transactions with their cards on ATMs, PoS, Web or mobile channels on the Interswitch network every two weeks in order to qualify for the draw.'He explained that Verve cardholders could qualify for the draw either by activating a new card or by using an existing card to carry out five transactions every two weeks.He said the instant gift items available to new cardholders include branded pens, card wallets, T-shirts, MP3 players, flash drives and notebook jotters, while new card activation and usage during the promo period qualifies cardholders for the bi-weekly draw and a chance to win prizes such as iPads, deep freezers, generators, LCD TV sets and Blackberry phones.He said the promo, which runs till December 16, 2011 has 19 banks in participation: Ecobank, Enterprise Bank, Equatorial Trust Bank, First City Monument Bank, Fidelity Bank, FinBank and First Bank.Others are Intercontinental Bank, Keystone Bank, Mainstreet Bank, Oceanic Bank, Skye Bank, Stanbic IBTC, Sterling Bank, United Bank for Africa, Union Bank, Unity Bank, Wema Bank and Zenith Bank.
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