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PRESENTING: We analyzed 23 memos from CEOs responding to the US Capitol riot. The most effective messages get personal.

Published by Business Insider on Sat, 09 Jan 2021


<p><img src="https://static4.businessinsider.com/image/5fd8ba6d78a5740019a1575a-2400/Drew Angerer:Getty Images.jpg" border="0" alt="Albert" data-mce-source="Drew Angerer/Getty Images"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>On Wednesday, a pro-Trump mob <a href="https://www.businessinsider.com/republicans-objecting-to-electoral-votes-in-congress-live-updates-2021-1">stormed the US Capitol</a> while Congress was confirming Joe Biden's win in the presidential election. It took hours for authorities to clear the Capitol building. Five people died.</p><p>As news of the attempted coup spread, business leaders across industriesincluding tech, finance, and healthcaresent staff memos and issued public statements decrying the violence. Collectively, the messages expressed sadness, outrage, and hope for a better future.</p><p>Insider reviewed 23 of those memos looking for common themes. Some memos were posted publicly on social media; others were emailed directly to staff and reported in other media outlets.&nbsp;</p><h2>Subscribe to read our full analysis:&nbsp;</h2><section><h1><a href="https://www.businessinsider.com/corporate-responses-attempted-coup-pro-trump-mob-stormed-capitol-analysis-2021-1">We analyzed 23 memos from CEOs responding to the US Capitol riot. The most effective messages get personal.</a></h1></section><p><strong>SEE ALSO:&nbsp;<a href="https://www.businessinsider.com/how-managers-can-support-grieving-struggling-employees-holidays-mental-health-2020-12" >7 ways managers can support employees who are grieving right now, according to an HR consultant and a social worker</a></strong></p><p><a href="https://www.businessinsider.com/presenting-corporate-responses-attempted-coup-pro-trump-mob-stormed-capitol-2021-1#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/how-symphony-seas-worlds-largest-cruise-ship-deals-with-waste-2020-3">How waste is dealt with on the world's largest cruise ship</a></p>
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