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The 21 books on Big Tech to watch out for in 2021, busting the scandalous inside stories and wild rise of giants like Facebook, SpaceX, and Spotify wide open

Published by Business Insider on Sun, 10 Jan 2021


<p><img src="https://static6.businessinsider.com/image/5ff868bfd184b30018aadb99-1844/books2021final.jpg" alt="big tech books 2021" data-mce-source="Business Insider" data-mce-caption="A host of books on Big Tech look set to hit the shelves in the 2021" border="0"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>2021 looks set to be a blockbuster year for books on Big Tech.&nbsp;</p><p>As COVID-19 continues to force millions around the world to stay at home, what better time could there be to brush up on the inside stories, secret scandals, and ingenious innovations from Silicon Valley and beyond'</p><p>Highlights include "An Ugly Truth", the latest deep dive into Facebook from New York Times reporters Sheera Frenkel and Cecilia Kang, which reveals how Facebook tried to deny its role in the spread of disinformation worldwide, and "Driven", the new book from Insider's very own Alex Davies, which charts Big Tech's battle to develop autonomous vehicles.&nbsp;</p><p>Check out our 21 books for 2021 below:&nbsp;</p><h3>'Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX'</h3><img src="https://static3.businessinsider.com/image/5ff7956c6d61c10019cce482-400-300/liftoff-elon-musk-and-the-desperate-early-days-that-launched-spacex.jpg" alt="" /><p><p><strong>Author:</strong> Eric Berger</p><p><strong>Summary:</strong> Drawing on unprecedented insider interviews with the people who were there from the beginning, Berger, senior space editor <a href="https://arstechnica.com/author/ericberger/">at Arts Technica</a>, tells the story of how SpaceX went from unfathomable to unstoppable.&nbsp;&nbsp;</p><p><strong>Publisher:</strong> William Morrow&nbsp;</p><p><strong>Release date:</strong> March 2, 2021&nbsp;</p><p><strong><a href="https://www.amazon.com/Liftoff-Desperate-Early-Launched-SpaceX/dp/0062979973#:~:text=OK-,Liftoff%3A%20Elon%20Musk%20and%20the%20Desperate%20Early%20Days%20That,SpaceX%20Hardcover%20%E2%80%93%20March%202%2C%202021&amp;text=Find%20all%20the%20books%2C%20read%20about%20the%20author%2C%20and%20more.&amp;text=The%20dramatic%20inside%20story%20of,world's%20leading%20edge%20rocket%20company.">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'The Spotify Play: How CEO and Founder Daniel Ek Beat Apple, Google, and Amazon in the Race for Audio Dominance'</h3><img src="https://static2.businessinsider.com/image/5ff84240d184b30018aadb60-400-300/the-spotify-play-how-ceo-and-founder-daniel-ek-beat-apple-google-and-amazon-in-the-race-for-audio-dominance.jpg" alt="" /><p><p><strong>Author:</strong> Sven Carlsson and Jonas Leijonhufvud</p><p><strong>Summary:</strong> Since launching in 2006, Spotify has become synonymous with the global music industry, with hundreds of thousands of songs being streamed on the platform every minute.&nbsp;</p><p>Swedish investigative tech journalists Carlsson and Leijonhufvud lift the lid on the firm's early struggles, and the stories that define the firm today.&nbsp;</p><p><strong>Publisher:</strong> Diversion Books&nbsp;</p><p><strong>Release date:</strong> Jan 26, 2021</p><p><strong><a href="https://www.amazon.com/Spotify-Play-Founder-Daniel-Dominance/dp/163576744X/ref=sr_1_1'dchild=1&amp;keywords=Sven+Carlsson+and+Jonas+Leijonhufvud&amp;qid=1610107737&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'An Ugly Truth: Inside Facebook's Battle for Domination'</h3><img src="https://static6.businessinsider.com/image/5ff83c2cd184b30018aadb51-400-300/an-ugly-truth-inside-facebooks-battle-for-domination.jpg" alt="" /><p><p><strong>Author:</strong> Sheera Frenkel and Cecilia Kang</p><p><strong>Summary:</strong> Two veteran New York Times reporters bring years of experience covering one of the world's biggest tech companies to a head with this in-depth dive into the world of Facebook.&nbsp;</p><p><strong>Publisher:</strong> Harper&nbsp;</p><p><strong>Release date:</strong> June 15, 2021&nbsp;</p><p><strong><a href="https://www.amazon.com/Untitled-Sheera-Frenkel/dp/0062960679/ref=sr_1_1'dchild=1&amp;keywords=%27An+Ugly+Truth%3A+Inside+Facebook%27s+Battle+for+Domination%27&amp;qid=1610107322&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'Driven: The Race to Create the Autonomous Car'</h3><img src="https://static3.businessinsider.com/image/5ff791706d61c10019cce477-400-300/driven-the-race-to-create-the-autonomous-car.jpg" alt="" /><p><p><strong>Author:</strong> Alex Davies</p><p><strong>Summary:</strong> This upcoming book from one of Insider's <a href="https://www.businessinsider.com/author/alex-davies">very own senior editors</a> charts the dramatic battle between leading tech firms like Uber and Google to develop revolutionary autonomous vehicle technology.&nbsp;</p><p><strong>Publisher:</strong> Simon &amp; Schuster</p><p><strong>Release date:</strong> January 5, 2021</p><p><strong><a href="https://www.amazon.com/Driven-Race-Create-Autonomous-Car/dp/1501199439/ref=sr_1_1'dchild=1&amp;keywords=%27Driven%3A+The+Race+to+Create+the+Autonomous+Car%27+by+Alex+Davies&amp;qid=1610107446&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley'</h3><img src="https://static1.businessinsider.com/image/5ff797b36d61c10019cce48b-400-300/the-founders-the-story-of-paypal-and-the-entrepreneurs-who-shaped-silicon-valley.jpg" alt="" /><p><p><strong>Author:</strong> Jimmy Soni</p><p><strong>Summary:</strong> A long-time contributor to the likes of Slate, The Atlantic, and CNN, Soni's upcoming book delves into the origins of the infamous "PayPal mafia", a motley crew of tech geeks that would change the world of financial technology forever.&nbsp;</p><p><strong>Publisher:</strong> Simon &amp; Schuster</p><p><strong>Release date:</strong> August 10, 2021</p><p><strong><a href="https://www.amazon.com/Founders-Paypal-Entrepreneurs-Shaped-Silicon-ebook/dp/B08BZXPTGJ/ref=sr_1_1'dchild=1&amp;keywords=%27The+Founders%3A+The+Story+of+Paypal+and+the+Entrepreneurs+Who+Shaped+Silicon+Valley%27&amp;qid=1610108198&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'Mother of Invention: How Good Ideas Get Ignored in An Economy Built for Men'</h3><img src="https://static3.businessinsider.com/image/5ff83bd9d184b30018aadb50-400-300/mother-of-invention-how-good-ideas-get-ignored-in-an-economy-built-for-men.jpg" alt="" /><p><p><strong>Author:</strong> Katrine Mar&ccedil;al</p><p><strong>Summary:</strong> In her latest work, Mar&ccedil;al, a Swedish writer, journalist and correspondent for Swedish daily newspaper Dagens Nyheter, lifts the lid on how everyday sexism prevents women from helping to change the world.&nbsp;</p><p><strong>Publisher:</strong> William Collins&nbsp;</p><p><strong>Release date:</strong> June 24, 2021</p><p><strong><a href="https://www.amazon.co.uk/Mother-Invention-Ideas-Ignored-Economy-ebook/dp/B08NNHMMHQ/ref=sr_1_1'dchild=1&amp;keywords=%27Mother+of+Invention%3A+How+Good+Ideas+Get+Ignored+in+An+Economy+Built+for+Men%27&amp;qid=1610112540&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'TikTok Boom: China, the US and the Superpower Race for Social Media'</h3><img src="https://static6.businessinsider.com/image/5ff796b8d184b30018aadad8-400-300/tiktok-boom-china-the-us-and-the-superpower-race-for-social-media.jpg" alt="" /><p><p><strong>Author:</strong> Chris Stokel-Walker</p><p><strong>Summary:</strong> What does TikTok mean for the future of technology' In his second book, author and Business Insider contributor Stokel-Walker digs deep into the past, present, and future of the trendiest &ndash; and one of the most controversial &ndash; social media app of the past few years.&nbsp;</p><p><strong>Publisher:</strong> Canbury Press</p><p><strong>Release date:</strong> 15 April, 2021</p><p><strong><a href="https://www.amazon.co.uk/TikTok-Boom-China-Superpower-Social/dp/1912454793">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'House of Wirecard'</h3><p><p><strong>Author:</strong> Dan McCrum</p><p><strong>Summary:</strong> In June 2020, Wirecard, Germany's audacious fintech giant, was forced to file for insolvency after admitted around $2 billion was "missing".&nbsp;</p><p>In "House of Wirecard", McCrum reveals how he and a team of Financial Times colleagues uncovered one of Europe's biggest corporate fraud scandals of all time.&nbsp;</p><p><strong>Publisher:</strong> Penguin&nbsp;</p><p><strong>Release date:</strong> Unconfirmed&nbsp;</p><p>&nbsp;</p></p><br/><br/><h3>'Atlas of AI'</h3><img src="https://static2.businessinsider.com/image/5ff79259d184b30018aadac7-400-300/atlas-of-ai.jpg" alt="" /><p><p><strong>Author:</strong> Kate Crawford</p><p><strong>Summary:</strong> In "Atlas of AI", Crawford, a senior principal researcher at Microsoft and cofounder of the AI Now Institute at New York University, tracks the impact of artificial intelligence on politics, the planet, and people.&nbsp;</p><p><strong>Publisher:</strong> Yale University Press</p><p><strong>Release date:</strong> April 6, 2021</p><p><strong><a href="https://yalebooks.yale.edu/book/9780300209570/atlas-ai">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet'</h3><img src="https://static1.businessinsider.com/image/5ff83ca7d184b30018aadb52-400-300/the-voice-catchers-how-marketers-listen-in-to-exploit-your-feelings-your-privacy-and-your-wallet.jpg" alt="" /><p><p><strong>Author:</strong> Joseph Turow</p><p><strong>Summary:</strong> "According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice," he writes. "Ultimately not only marketers &ndash; but also politicians and governments &ndash; may use voice profiling to infer characteristics about you to serve their interests, not yours or society's."&nbsp;</p><p><strong>Publisher:</strong> Yale University Press&nbsp;</p><p><strong>Release date:</strong> June 22, 2021</p><p><strong><a href="https://www.amazon.co.uk/Voice-Catchers-Marketers-Exploit-Feelings/dp/0300248032">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'This is How They Tell Me the World Ends: The Cyber Weapons Arms Race'</h3><img src="https://static6.businessinsider.com/image/5ff791036d61c10019cce476-400-300/this-is-how-they-tell-me-the-world-ends-the-cyber-weapons-arms-race.jpg" alt="" /><p><p><strong>Author:</strong> Nicole Perlroth</p><p><strong>Summary:</strong> In her upcoming book, distinguished New York Times cybersecurity reporter Perlroth goes digging into the cyber-weapons market.&nbsp;</p><p><strong>Publisher:</strong> Bloomsbury</p><p><strong>Release date:</strong> Feb 9, 2021</p><p><strong><a href="https://www.amazon.com/This-They-Tell-World-Ends/dp/1635576059/ref=sr_1_1'dchild=1&amp;keywords=%27This+is+How+They+Tell+Me+the+World+Ends%3A+The+Cyber+Weapons+Arms+Race%27&amp;qid=1610110696&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'Go Big: How to Fix Our World'</h3><img src="https://static3.businessinsider.com/image/5ff79655d184b30018aadad6-400-300/go-big-how-to-fix-our-world.jpg" alt="" /><p><p><strong>Author:</strong> Ed Miliband</p><p><strong>Summary:</strong> Now back in frontline politics after a sabbatical spent hosting the 'Reasons to be Cheerful' podcast, Miliband's new book promises to be a manifesto for radical innovation, looking at how a combination of technology and new policy ideas could transform our world.&nbsp;&nbsp;</p><p><strong>Publisher:</strong> Bodley Head&nbsp;</p><p><strong>Release date:</strong> June 3, 2021</p><p><strong><a href="https://www.amazon.co.uk/Go-Big-How-Fix-World/dp/184792624X/ref=sr_1_1'dchild=1&amp;keywords=go+big+miliband&amp;qid=1610110901&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'Your Computer is On Fire'</h3><img src="https://static1.businessinsider.com/image/5ff4657c3793140019e28573-400-300/your-computer-is-on-fire.jpg" alt="" /><p><p><strong>Author:</strong> Various, edited by Thomas S. Mullaney, Benjamin Peters, Mar Hicks, and Kavita Philip</p><p><strong>Summary:</strong> This collection of essays from leading academics is a call for radical action, warning society can no longer be "lulled into complacency by narratives of techno-utopianism."</p><p><strong>Publisher:</strong> The MIT Press&nbsp;</p><p><strong>Release date:</strong> March 9, 2021</p><p><strong><a href="https://www.amazon.com/Your-Computer-Fire-Thomas-Mullaney/dp/026253973X/ref=sr_1_1'dchild=1&amp;keywords=%27Your+Computer+is+On+Fire%27&amp;qid=1610112082&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'Bear Markets and Beyond: A Bestiary of Business Terms'</h3><img src="https://static6.businessinsider.com/image/5ff84108bde805001980bd2f-400-300/bear-markets-and-beyond-a-bestiary-of-business-terms.jpg" alt="" /><p><p><strong>Author:</strong> Dhruti Shah and Dominic Bailey</p><p><strong>Summary:</strong> From bear hugs to unicorns, the worlds of business and finance are racked with terrifying terminology. As a host of tech companies look set to IPO in 2021, why not brush up on your lingo, with some animal-oriented inspiration'&nbsp;</p><p><strong>Publisher:</strong> Portico</p><p><strong>Release date:</strong> April 6, 2021&nbsp;</p><p><strong><a href="https://www.amazon.com/Bear-Markets-Beyond-Bestiary-Business/dp/1911622463/ref=sr_1_1'dchild=1&amp;keywords=%27Bear+Markets+and+Beyond%3A+A+Bestiary+of+Business+Terms%27&amp;qid=1610111055&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'Undoing Optimization: Civic Action in Smart Cities'</h3><p><p><strong>Author:</strong> Alison B. Powell</p><p><strong>Summary:</strong> In "Undoing Optimization", Powell, an associate professor of media and communication at the LSE and an affiliate of the Ada Lovelace Institute, examines how town planners, politicians, architects, and activists expect new technologies might transform life in the city.&nbsp;</p><p><strong>Publisher:</strong> Yale University Press</p><p><strong>Release date:</strong> April 13, 2021&nbsp;</p><p><strong><a href="https://yalebooks.yale.edu/book/9780300223804/undoing-optimization">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'Under a White Sky: The Nature of the Future'</h3><img src="https://static1.businessinsider.com/image/5ff842ccd184b30018aadb61-400-300/under-a-white-sky-the-nature-of-the-future.jpg" alt="" /><p><p><strong>Author:</strong> Elizabeth Kolbert</p><p><strong>Summary:</strong> This book offers a deep insight into the new world being created around us every day, including interviews with biologists trying to preserve the world's rarest fish, engineers turning carbon emissions to stone in Iceland, and physicists who are contemplating shooting tiny diamonds into the stratosphere to cool the earth.</p><p><strong>Publisher:</strong> Crown</p><p><strong>Release date:</strong> Feb 9, 2021&nbsp;</p></p><br/><br/><h3>'Saving Social: The Dysfunctional Past and Promising Future of Social Media'</h3><img src="https://static1.businessinsider.com/image/5ff7921a6d61c10019cce478-400-300/saving-social-the-dysfunctional-past-and-promising-future-of-social-media.jpg" alt="" /><p><p><strong>Author:</strong> Ryan Holmes</p><p><strong>Summary:</strong> In "Saving Social", the founder and CEO of Hootsuite takes a hard look at growing concerns around social media building the world over.&nbsp;</p><p><strong>Publisher:</strong> Advantage Media Group&nbsp;</p><p><strong>Release date:</strong> January 12, 2021</p><p><strong><a href="https://www.amazon.com/Saving-Social-Dysfunctional-Promising-Future/dp/1642251666/ref=sr_1_1'dchild=1&amp;keywords=holmes+saving+social&amp;qid=1610113206&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'Whistleblower: My Unlikely Journey to Silicon Valley and Speaking Out Against Injustice' (Paperback edition)</h3><img src="https://static4.businessinsider.com/image/5ff8408fd184b30018aadb58-400-300/whistleblower-my-unlikely-journey-to-silicon-valley-and-speaking-out-against-injustice-paperback-edition.jpg" alt="" /><p><p><strong>Author:</strong> Susan Fowler</p><p><strong>Summary:</strong> The paperback edition of Fowler's 2020 bestseller reveals the inside story of her stand against sexual harassment in Silicon Valley, which came just a short time before the downfall of her former boss, Uber CEO Travis Kalanick.&nbsp;</p><p><strong>Publisher:</strong> Penguin Books&nbsp;</p><p><strong>Release date:</strong> Feb 16, 2021</p><p><a href="https://www.amazon.com/Whistleblower-Unlikely-Journey-Speaking-Injustice/dp/0525560149/ref=sr_1_3'dchild=1&amp;keywords=susan+fowler+paperback&amp;qid=1610113239&amp;s=books&amp;sr=1-3">Find it here.&nbsp;</a></p></p><br/><br/><h3>'Hacker, Influencer, Faker, Spy: Intelligence Agencies in the Digital Age'</h3><img src="https://static3.businessinsider.com/image/5ff795d3d184b30018aadad4-400-300/hacker-influencer-faker-spy-intelligence-agencies-in-the-digital-age.jpg" alt="" /><p><p><strong>Author:</strong> Rob Dover</p><p><strong>Summary:</strong> In his latest book, Dr Dover, a senior lecturer in Intelligence and International Security at the University of Leicester, uncovers how the shady world of international espionage has been forced to up its game in the age of social media.&nbsp;</p><p><strong>Publisher:</strong> C Hurst &amp; Co Publishers&nbsp;</p><p><strong>Release date:</strong> 27 May, 2021</p><p><strong><a href="https://www.amazon.co.uk/Hacker-Influencer-Faker-Spy-Intelligence/dp/1787384837/ref=sr_1_1'dchild=1&amp;keywords=%27Hacker%2C+Influencer%2C+Faker%2C+Spy%3A+Intelligence+Agencies+in+the+Digital+Age%27&amp;qid=1610113290&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'Digital Authoritarianism in the Middle East: Deception, Disinformation and Social Media'</h3><img src="https://static4.businessinsider.com/image/5ff7975e6d61c10019cce489-400-300/digital-authoritarianism-in-the-middle-east-deception-disinformation-and-social-media.jpg" alt="" /><p><p><strong>Author:</strong> Marc Owen Jones</p><p><strong>Summary:</strong> In this upcoming book, Jones, an assistant professor of Middle East Studies at Hamad bin Khalifa University in Qatar, uncovers the full range of online tactics deployed by Gulf regimes and their allies to deceive domestic and international audiences.</p><p><strong>Publisher:</strong> C Hurst &amp; Co Publishers&nbsp;</p><p><strong>Release date:</strong> 24 June, 2021</p><p><strong><a href="https://www.amazon.co.uk/Digital-Authoritarianism-Middle-East-Disinformation/dp/1787384799/ref=sr_1_1'dchild=1&amp;keywords=%27Digital+Authoritarianism+in+the+Middle+East%3A+Deception%2C+Disinformation+and+Social+Media%27&amp;qid=1610112393&amp;s=books&amp;sr=1-1">Find it here.&nbsp;</a></strong></p></p><br/><br/><h3>'Data: A Guide to Humans'</h3><img src="https://static2.businessinsider.com/image/5ff85fedd184b30018aadb85-400-300/data-a-guide-to-humans.jpg" alt="" /><p><p><strong>Author:</strong> Phil Harvey and Noelia Jim&eacute;nez Mart&iacute;nez</p><p><strong>Summary:</strong> In their crowdfunded new release, the authors of "Data: A Guide to Humans" unveil how to properly exploit data, why it's important, and how companies and governments are using it right now.&nbsp;</p><p><strong>Publisher:</strong> Unbound</p><p><strong>Release date:</strong> January 21, 2021&nbsp;</p><p><strong><a href="https://www.amazon.co.uk/Data-Humans-Philip-David-Harvey-ebook/dp/B07Y3D7KBY">Find it here.&nbsp;</a></strong></p></p><br/><br/>
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