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Dodge sold 4 Vipers last year despite the iconic American muscle car being discontinued in 2017

Published by Business Insider on Sun, 10 Jan 2021


<p><img class="lead-image-large" src="https://static1.businessinsider.com/image/5ff8ae68d184b30018aadd57-2400/DG016134VP2op001nclsnq1vhv5mnt36i4nt.jpg" border="0" alt="2016 Dodge Viper" data-mce-source="Dodge" data-mce-caption="2016 Dodge Viper."></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>As automakers roll out their end-of-year sales reports, it's always entertaining to keep an eye out for fun oddities. Here's one from <a href="https://www.businessinsider.com/category/fiat-chrysler">Fiat Chrysler</a>, which managed to sell four (4) <a href="https://www.businessinsider.com/category/dodge-viper">Dodge Vipers</a> in 2020a car that <a href="https://www.businessinsider.com/dodge-viper-production-end-2016-6">had been discontinued three years prior</a>.</p><p>FCA released its <a href="https://media.fcanorthamerica.com/newsrelease.do'id=22426&amp;mid=1">fourth-quarter and full-year sales results</a> on Tuesday. Only the <a href="https://www.businessinsider.com/jeep-gladiator-review-car-reviews-specs-price-truck-pickup-wrangler-2020-6">Jeep Gladiator pickup truck</a> and <a href="https://www.businessinsider.com/alfa-romeo-stelvio-suv-review-photos-features-verdict-2020-4">Alfa Romeo Stelvio SUV</a> managed to post positive sales in 2020 over 2019, but the most interesting tidbit of information present, by far, was the fact that the automaker managed to sell four Vipers.</p><p><img src="https://static4.businessinsider.com/image/5ff8ae64bde805001980bf0e-1068/Screen Shot 2021-01-08 at 20334 PM.png" border="0" alt="FCA 2020 sales results" data-mce-source="FCA" data-mce-caption="FCA's 2020 sales report."></p><p>It's not totally unheard of for dealers to keep selling cars after they've been discontinued. Sometimes, dealers will buy cars from the manufacturers but they won't sell them immediately, holding onto them as centerpieces or demo vehicles. This very thing <a href="https://jalopnik.com/we-found-12-of-the-last-new-lexus-lfas-for-sale-in-amer-1797718447">happened</a> with a handful of 2012 <a href="https://www.businessinsider.com/listen-to-the-lexus-lfa-supercars-engine-2013-1">Lexus LFA</a>s showing up as unsold at dealerships in 2017.&nbsp;</p><p>It's unclear which dealers sold the Vipers, but it's hearteningyet not surprisingto know there are still new ones out there that people want to buy. This is because the Dodge Viper was one of the most iconic American muscle cars ever made.&nbsp;</p><p>It started life in the early 1990s with an 8.0-liter V10 engine, a six-speed manual transmission, a canvas roof, no outside door handles, no air conditioning, no airbags, no traction control, and no ABS. In other words, a perfect vehicle.</p><p><img src="https://static3.businessinsider.com/image/5ff8ae69bde805001980bf11-2400/DG016136VPte3f3gugt1ea2t6vd8bumf0pnl.jpg" border="0" alt="2016 Dodge Viper" data-mce-source="Dodge" data-mce-caption="2016 Dodge Viper.">Famously, most Viper models had side-exit exhaust pipes located just beneath their doors. As exhaust pipes do, these tended to get hot after extended periods of driving and owners could burn their ankles and calves on them upon exiting the vehicle if they weren't careful. Again, this was a feature and not a bug.</p><p>By the time <a href="https://www.businessinsider.com/leaked-this-is-the-2013-srt-viper-2012-4">the fifth-generation Viper</a> rolled around in 2013the final generationthe car was actually quite refined. True, the engine had been enlarged to 8.4 liters and was <a href="https://www.businessinsider.com/2014-srt-viper-ta-is-built-for-the-track-2013-3">making a claimed 640 horsepower</a>, but it had just as much technology on it as other modern sports cars: electronic stability control, ABS, and traction control.</p><p><img src="https://static5.businessinsider.com/image/5ff8ae68d184b30018aadd56-2400/DG017039VPpbter02nq27inieponh5ogj1a7.jpg" border="0" alt="2016 Dodge Viper" data-mce-source="Dodge" data-mce-caption="2016 Dodge Viper.">In 2017, the Viper officially ended production because it could not meet new safety standards that took effect in September of that year. The Viper's low sales numbers probably didn't do it any favors, either. <a href="https://www.motortrend.com/news/dodge-viper-plant-shuts-august-31/">Motor Trend</a> reported in 2017 that just 630 Vipers were sold the year before.</p><p>Not long after production ceased, the Viper's factory was <a href="https://jalopnik.com/the-dodge-viper-factory-will-be-turned-into-a-fiat-chry-1823996268">turned into</a> an FCA historic car storage facility. The very last Dodge Viper built was auctioned off along with the last Dodge Challenger SRT Demon and the pair <a href="https://jalopnik.com/the-very-last-dodge-demon-and-dodge-viper-just-went-for-1827112584">fetched $1 million</a>.</p><p>At least the Viper wasn't FCA's worst seller of 2020. That award goes to the Ram Cargo Van (one sold) and the Jeep Patriot (three sold). The latter was discontinued at the end of 2016 and considerably less cool than the Viper.&nbsp;</p><p><strong>SEE ALSO:&nbsp;<a href="https://www.businessinsider.com/dodge-viper-production-end-2016-6" >Fiat Chrysler just killed one of the most iconic American cars</a></strong></p><p><a href="https://www.businessinsider.com/fiat-chrysler-sold-4-dodge-viper-2020-fca-sales-report-2021-1#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/racist-origins-marijuana-prohibition-legalization-2018-2">The racist origins of marijuana prohibition</a></p>
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