Facebook with Latestnigeriannews  Twieet with latestnigeriannews  RSS Page Feed
Home  |  All Headlines  |  Punch  |  Thisday  |  Daily Sun  |  Vanguard   |  Guardian  |  The Nation  |  Daily Times  |  Daily Trust  |  Daily Independent
World  |  Sports  |  Technology  |  Entertainment  |  Business  |  Politics  |  Tribune  |  Leadership  |  National Mirror  |  BusinessDay  |  More Channels...

Viewing Mode:


  1.     Tool Tips    
  2.    Collapsible   
  3.    Collapsed     
Click to view all Entertainment headlines today

Click to view all Sports headlines today

Seeking nominations for the top executives in influencer marketing

Published by Business Insider on Mon, 11 Jan 2021

<p><img src="https://static1.businessinsider.com/image/5ffc7a21d184b30018aae0db-1292/screen%20shot%202019-09-18%20at%2011.44.33%20am.png" border="0" alt="SeatGeek" data-mce-source="SeatGeek/YouTube" data-mce-caption="SeatGeek's &amp;quotbehind the scenes,&amp;quot video with David Dobrik at his NYC pop-up shop." data-link="https://www.youtube.com/watch'v=JGc7sMKQY70"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Unlike in traditional advertising, in influencer marketing the digital creator will often take the wheel when driving a campaign.</p><p>For instance, when mega influencers like David Dobrik or MrBeast work with a brand on a paid campaign, they'll often use some of that money to fund a wild video idea.</p><p>Dobrik has used some money from brand sponsorships to surprise his friends with <a href="https://www.youtube.com/watch'v=J-OwLdWqUsc">a new car</a> or to <a href="https://www.youtube.com/watch'v=fXAIuDbay3U&amp;feature=emb_title">pay off their student loans</a>.</p><p>He's worked with brands like the ticket-selling service SeatGeek, the coupon company Honey, and the video game company Electronic Arts.</p><p>Ian Borthwick, SeatGeek's director of influencer marketing, <a href="https://www.businessinsider.com/inside-youtube-star-david-dobriks-seatgeek-influencer-marketing-deal-2019-9">told Insider in 2019</a> that Dobrik was the "creative genius" behind each sponsorship, adding that the way he introduces and references the brand in the sponsored content is what makes the relationship effective.</p><p>"I think a lot of brands make the mistake of sending over these incredibly complex and restrictive creative briefs," <a href="https://www.businessinsider.com/inside-youtube-star-david-dobriks-seatgeek-influencer-marketing-deal-2019-9">Borthwick said</a>. "Ultimately, those produce bad influencer marketing. It's important to take the backseat and let the influencer do what they do best."</p><p><em><strong>Read more:</strong> <a href="https://www.businessinsider.com/inside-youtube-star-david-dobriks-seatgeek-influencer-marketing-deal-2019-9">How YouTube star David Dobrik and SeatGeek created one of the most effective influencer marketing partnerships</a></em></p><p>But it can sometimes be hard for brands to navigate the world of influencer marketing. We are seeking nominations of the leading executives helping brands thrive in this terrain.</p><p>In this inaugural list, we are highlighting some of the top execs who are successfully building partnerships with influencers on YouTube, Instagram, and TikTok, and are planning the most creative campaigns.</p><p>The ranking will factor in the executive's role, past campaigns, and impact on the influencer space broadly.</p><p>Please submit your ideas <a href="https://docs.google.com/forms/d/e/1FAIpQLSd7QzXLf8yFFdQGwhKfRFapw2npOUmhq5X8EayZxG3mRM-PkA/viewform'usp=sf_link">through this form</a> by January 19, or enter the information below:</p><div><iframe src="https://docs.google.com/forms/d/e/1FAIpQLSd7QzXLf8yFFdQGwhKfRFapw2npOUmhq5X8EayZxG3mRM-PkA/viewform'embedded=true" width="640" height="957" frameborder="0" marginheight="0" marginwidth="0">Loading</iframe></div><p></p><p>The list will be determined by Insider based on our reporting and the nominations that we receive.</p><hr><p><strong>For more on what this list will look like, check out our previous power lists:</strong></p><ul><li><section><p><a href="https://www.businessinsider.com/top-talent-managers-for-youtube-creators-management-companies-list-2020-12">The top 25 talent managers for YouTube creators</a></p></section><section></section></li><li><p><a href="https://www.businessinsider.com/top-managers-and-agents-for-esports-gaming-influencers-and-streamers-2020-3" data-analytics-module="body_link" data-analytics-post-depth="100" data-uri="faa40050c9572fe78fb3130ebc96dc45">The top 17 managers and agents for gaming YouTubers, streamers, and esports competitors</a></p></li><li><p><a href="https://www.businessinsider.com/top-talent-agents-of-youtube-creators-influencers-uta-wme-caa-2019-11" data-analytics-module="body_link" data-analytics-post-depth="100" data-uri="66543a0cdba30cc85762dd15b65adf68">The top 18 talent agents for YouTube creators and influencers</a></p></li><li><section><p><a href="https://www.businessinsider.com/top-pr-agents-publicists-for-influencers-youtube-instagram-creators-2020-2" data-analytics-module="body_link" data-analytics-post-depth="100" data-uri="267e0c1347d3f88c10df2178ccb5d3d4">The top 14 PR pros and publicists for YouTube creators, Instagram influencers, and other digital stars</a></p></section></li></ul><p><a href="https://www.businessinsider.com/seeking-nominations-for-top-executives-in-influencer-marketing-2021-1#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/what-if-jump-off-international-space-station-2018-6">What would happen if you jumped off the International Space Station</a></p>
Click here to read full news..

All Channels Nigerian Dailies: Punch  |  Vanguard   |  The Nation  |  Thisday  |  Daily Sun  |  Guardian  |  Daily Times  |  Daily Trust  |  Daily Independent  |   The Herald  |  Tribune  |  Leadership  |  National Mirror  |  BusinessDay  |  New Telegraph  |  Peoples Daily  |  Blueprint  |  Nigerian Pilot  |  Sahara Reporters  |  Premium Times  |  The Cable  |  PM News  |  APO Africa Newsroom

Categories Today: World  |  Sports  |  Technology  |  Entertainment  |  Business  |  Politics  |  Columns  |  All Headlines Today

Entertainment (Local): Linda Ikeji  |  Bella Naija  |  Tori  |  Pulse  |  The NET  |  DailyPost  |  Information Nigeria  |  Gistlover  |  Lailas Blog  |  Miss Petite  |  Olufamous  |  Stella Dimoko Korkus Blog  |  Ynaija  |  All Entertainment News Today

Entertainment (World): TMZ  |  Daily Mail  |  Huffington Post

Sports: Goal  |  African Football  |  Bleacher Report  |  FTBpro  |  Kickoff  |  All Sports Headlines Today

Business & Finance: Nairametrics  |  Business Insider  |  Forbes  |  Entrepreneur  |  The Economist  |  BusinessTech  |  Financial Watch  |  BusinessDay  |  All Business News Headlines Today

Technology (Local): Techpoint  |  TechMoran  |  TechCity  |  Innovation Village  |  IT News Africa  |  Technology Times  |  Technext  |  Techcabal  |  All Technology News Headlines Today

Technology (World): Techcrunch  |  Techmeme  |  Slashdot  |  Wired  |  Hackers News  |  Engadget  |  Pocket Lint  |  The Verge

International Networks:   |  CNN  |  BBC  |  Al Jazeera  |  Yahoo

Forum:   |  Nairaland  |  Naij

Other Links: Home   |  Nigerian Jobs