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Connected TV Trends 2020 Roundup

Published by Business Insider on Tue, 12 Jan 2021


<bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape.</p><p>Our partners at eMarketer estimate CTV ad spending in the US will reach $10.8 billion by 2021, up from close to $7 billion in 2019. Still, challenges remain, including fragmented inventory, ad fraud and frequency capping.</p><p>Curated by eMarketer, this roundup of articles explores the growth of CTV ad inventory, CTV ad budgets, and contains eMarketer's first-ever US CTV ad spending forecast.</p><h2>To Download this complimentary&nbsp;<em><strong>Connected TV Trends 2020 Roundup</strong></em>, simply <a href="https://www.businessinsider.com/intelligence/connected-tv-trends-2020'IR=T&amp;itm_source=businessinsider&amp;itm_medium=content_marketing&amp;itm_campaign=content_marketing_leadgen_link&amp;itm_content=leadgen_teaser&amp;itm_term=leadgen_teaser-the-future-of-apple&amp;vertical=mobile#!/">click here</a>.</h2><p><a href="https://www.businessinsider.com/intelligence/connected-tv-trends-2020'IR=T&itm_source=businessinsider&utm_medium=content_marketing&itm_term=content_marketing_leadgen_text_link_emarketer-connected-tv-trends-2020-roundup-2020-3&itm_content=leadgen_content_marketing_text_link&itm_campaign=content_marketing_leadgen_link#comments">Join the conversation about this story &#187;</a></p>
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