<p><img src="https://static3.businessinsider.com/image/60009c09a81ea100188db495-2400/dtc brands to watch jan 2021 2x1.png" border="0" alt="dtc brands to watch jan 2021 2x1" data-mce-source="Skye Gould/Insider"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>2020 was a big year for direct-to-consumer (DTC) brands. An overall surge in e-commerce put the spotlight on digitally nimble companies who could continue to service customers beyond physical stores.</p><p><a href="https://www.similarweb.com/" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="149359a1f6fe5d0df3d7f97344726bf9">SimilarWeb</a>, which provides global digital traffic insights about websites and apps, has identified the 25 fastest-growing direct-to-consumer (DTC) e-commerce brands in the US for Q4. The quarterly <a href="https://www.similarweb.com//corp/reports/fastest-growing-brands.'utm_source=PR" target="_blank" rel="noopener">report</a> follows similar reports for <a href="https://www.businessinsider.com/exclusive-25-fastest-growing-dtc-brands-according-to-traffic-data-2020-5" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="df4a86b9ba7ac7467204fb557ae87ea5">Q1,</a> <a href="https://www.businessinsider.com/25-fastest-growing-dtc-brands-in-q2-according-traffic-growth-2020-7" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="e5916f0ff9230675432db548078c8353">Q2</a>, and <a href="https://www.businessinsider.com/25-fastest-growing-dtc-brands-in-q3-per-digital-traffic-2020-10" target="_blank" rel="noopener">Q3</a>.</p><section data-slideshow-intro-content=""><p><strong>Read more: </strong><a href="https://www.businessinsider.com/these-21-dtc-brands-are-hiring-with-competitive-salary-benefits-2020-12">These are the 21 booming DTC companies to bet your career on in 2021, from Mirror to Magic Spoon</a></p><p>This quarter's top-performing brands, which represent apparel, food and beverage, electronics, health and wellness, parenting, and lifestyle sectors, demonstrated the impact of holiday shopping trends during Q4 in the digital sector, said SimilarWeb's lead e-commerce consultant Jamie Drayton. A variety of novelty food and beverage subscription services, such as VineBox, Fuego Box, and MatchaBar, saw high engagement on their websites this quarter. </p><p>"Now more than ever before, consumers are interested in experience-based gifts that can be enjoyed from the comfort and safety of their own homes," Drayton said.</p><p>Like SimilarWeb's reports for previous quarters, brands had to see at least 10,000 monthly visits to their sites and demonstrate strengths in social and financial performance to be eligible for placement on the list. To rank the brands, SimilarWeb found which brands on the Interactive Advertising Bureau's (IAB) most recent "250 Direct Brands to Watch" list showed the highest quarter-over-quarter traffic growth.</p><p>From Tea Drops to Tipsy Elves, here are the top performers.</p></section><p><strong>SEE ALSO: <a href="https://www.businessinsider.com/outer-ceo-dtc-company-explosive-web-traffic-sales-pandemic-2020-7" >DTC furniture brand Outer just raised another $10.5 million from investors after seeing a 1,000% increase in sales over 2020. Its CEO explains how the company hit record sales during a pandemic.</a></strong></p><h3>25. Untuckit</h3><img src="https://static3.businessinsider.com/image/6001b6eadd0659001a8b73d2-400-300/25-untuckit.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 610,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 46.9%</p><p><strong>Founder: </strong>Chris Riccobono and Aaron Sanandres</p><p><a href="https://www.businessinsider.com/reviews/out'u=https%3A%2F%2Fwww.untuckit.com%2Fpages%2Fabout-us%3Fis-loading" target="_blank" rel="noopener">Untuckit</a> sells shirts that are meant to be worn untucked. The company offers over 50 fits that feature an ideal length without being tucked into pants.</p></p><br/><br/><h3>24. Moment</h3><img src="https://static3.businessinsider.com/image/6001bab0e4db430018933b28-400-300/24-moment.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 549,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 52.1%</p><p><strong>Founders: </strong>Marc Barros and Erik Hedberg</p><p><a href="https://www.shopmoment.com/" target="_blank" rel="noopener">Moment</a> is a platform that offers resources for digital creators. Via its marketplace, Moment sells everything from phone and camera equipment to online courses in content creation. </p></p><br/><br/><h3>23. Shinesty</h3><img src="https://static1.businessinsider.com/image/6001bcbddd0659001a8b73ec-400-300/23-shinesty.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 416,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 54.8%</p><p><strong>Founders: </strong>Chris White, Jens Nicolaysen, and Michelle Frey-Tarbox</p><p><a href="https://www.shinesty.com/" target="_blank" rel="noopener">Shinesty</a> is an apparel company that sells irreverent and eye-catching underwear and clothing for men and women. The company also offers an underwear and sock subscription service.</p></p><br/><br/><h3>22. Cratejoy</h3><img src="https://static1.businessinsider.com/image/6001bce1dd0659001a8b73ed-400-300/22-cratejoy.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 1,889,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 55.7%</p><p><strong>Founders: </strong>Amir Elaguizy and Alex Morse</p><p>In addition to selling its own monthly subscription boxes on its website, <a href="https://www.cratejoy.com/" target="_blank" rel="noopener">Cratejoy</a> hosts a marketplace where people can list and sell boxes of their own.</p></p><br/><br/><h3>21. Nonda</h3><img src="https://static5.businessinsider.com/image/6001be91869f4500180c3b96-400-300/21-nonda.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 314,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 61.2% </p><p><strong>Founder:</strong> Jia Li</p><p><a href="https://www.nonda.co/" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="100" data-ml-dynamic="true" data-ml-dynamic-type="sl" data-orig-url="https://www.nonda.co/" data-ml-id="24" data-ml="true" data-xid="fr1610727043983efc" data-skimlinks-tracking="xid:fr1610727043983efc" data-uri="c6cfe072af3a46379a9e726126561615">Nonda</a>, which stands for no NDA (non-disclosure agreement) creates app-enabled accessories for vehicles, including the ZUS Smart Car Charger, which allows for the simultaneous charging of two devices at a faster speed than a standard charger. Some apps provide information about a car's maintenance condition.</p></p><br/><br/><h3>20. codeSpark</h3><img src="https://static3.businessinsider.com/image/6001bee3869f4500180c3b99-400-300/20-codespark.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 220,ooo</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 63.4%</p><p><strong>Founders: </strong>Grant Hosford and Joe Shochet</p><p><a href="https://codespark.com/" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="9259bd3316e15faf28df0302315cf2a8">codeSpark</a> is a learning program that helps facilitate computer science education for kids. The program caters to non-English speakers with its word-free interface and is free for libraries, public schools, and non-profit organizations.</p><p> </p></p><br/><br/><h3>19. Maude</h3><img src="https://static3.businessinsider.com/image/5f19d8bc5af6cc20ca636eec-400-300/19-maude.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 152,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 63.7%</p><p><strong>Founder: </strong>Eva Goicochea</p><p><a href="https://go.skimresources.com/'id=35871X943606&xs=1&url=https%3A%2F%2Fgetmaude.com%2F%3F&xcust=1610722412660a1cjp1g0k|xid:fr1610722417081jec" rel="nofollow sponsored" data-analytics-module="body_link" data-analytics-post-depth="20" data-orig-url="https://go.skimresources.com/'id=35871X943606&xs=1&url=https%3A%2F%2Fgetmaude.com%2F%3F&xcust=1610722412660a1cjp1g0k" data-ml-id="4" data-ml="true" data-xid="fr1610722417081jec" data-uri="14e291a2c78cbaa2b32cb931f056c1c0">Maude</a> is a sexual wellness company that aims to revamp an "outdated" industry and redefine intimacy for modern consumers. The company makes vibrators, condoms, lubricants as well as other products like bubble bath and candles.</p><p> </p></p><br/><br/><h3>18. Neighborhood Goods</h3><img src="https://static3.businessinsider.com/image/6001c1316825810018f1f8b6-400-300/18-neighborhood-goods.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 35,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 64.2%</p><p><strong>Founders: </strong>Matt Alexander and Mark Masinter</p><p><a href="https://neighborhoodgoods.com/" target="_blank" rel="noopener">Neighborhood Goods</a> is trying to transform the concept of a department store by offering customers a <a href="https://www.businessinsider.com/department-stores-dying-neighborhood-goods-new-kind-store-2019-12" target="_blank" rel="noopener">trendy in-person retail experience</a> featuring products across apparel, beauty, home goods, pet care, and fitness. Many products are usually only available directly from company websites. The company also runs an online marketplace for over 100 brands.</p><p>Read more: <a href="https://www.businessinsider.com/department-stores-dying-neighborhood-goods-new-kind-store-2019-12#we-found-a-variety-of-buzzy-direct-to-consumer-apparel-brands-like-dstld-modern-citizen-and-mott-and-bow-14">Inside the trendy retailer that wants to create a 'new type of department store' with brands that are hugely popular on Instagram</a></p></p><br/><br/><h3>17. Local Eclectic</h3><img src="https://static1.businessinsider.com/image/6001c4c56825810018f1f8cb-400-300/17-local-eclectic.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 341,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 64.9%</p><p><strong>Founder: </strong>Alexis Nido-Russo</p><p><a href="https://www.localeclectic.com/" target="_blank" rel="noopener">Local Eclectic</a> is a jewelry website that promotes independent brands in addition to its own line of products.</p></p><br/><br/><h3>16. American Giant</h3><img src="https://static1.businessinsider.com/image/6001c4f8869f4500180c3be1-400-300/16-american-giant.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 394,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 67.8%</p><p><strong>Founders: </strong>Bayard Winthrop</p><p><a href="https://www.american-giant.com/" target="_blank" rel="noopener">American Giant</a> was built out of a dissatisfaction with the big business of apparel making. As such, American Giant uses a smaller supply chain model and produces all of its products in the US.</p></p><br/><br/><h3>15. Grow & Behold Foods</h3><img src="https://static5.businessinsider.com/image/6001cbdf660f6c001834970a-400-300/15-grow-and-behold-foods.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 131,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 74.7%</p><p><strong>Founders: </strong>Naftali and Anna Hanau</p><p><a href="https://www.growandbehold.com/" target="_blank" rel="noopener">Grow & Behold</a> sells an array of kosher meat and poultry products that can be ordered online.</p></p><br/><br/><h3>14. KiwiCo</h3><img src="https://static3.businessinsider.com/image/6001ccf1660f6c0018349711-400-300/14-kiwico.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 2,802,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 75.5%</p><p><strong>Founder: </strong>Sandra Oh Lin</p><p><a href="https://www.kiwico.com/" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="40" data-ml-dynamic="true" data-ml-dynamic-type="sl" data-orig-url="https://www.kiwico.com/" data-ml-id="6" data-ml="true" data-xid="fr1610727161132iff" data-skimlinks-tracking="xid:fr1610727161132iff" data-uri="1b71b5bb06710570e9c6ab3613d7bf64">KiwiCo</a> offers subscribers monthly science and arts and crafts projects for kids. The service provides a variety of different crates to meet interests across the board, from design to geography.</p></p><br/><br/><h3>13. Embr Labs</h3><img src="https://static5.businessinsider.com/image/6001ce6ee3d62500185fcca1-400-300/13-embr-labs.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 109,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 75.5%</p><p><strong>Founders: </strong>Matt Smith, David Cohen-Tanugi, and Sam Shames</p><p><a href="https://embrlabs.com/" target="_blank" rel="noopener">Embr Labs</a> is known for the Wave, a wrist device that provides temperature changes to a person's skin to help control how warm or cold a person feels. </p></p><br/><br/><h3>12. TryTheWorld</h3><img src="https://static5.businessinsider.com/image/6001cf89660f6c0018349728-400-300/12-trytheworld.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 50,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 80.2%</p><p><strong>Founders: </strong>Kat Vorotova and David Foult</p><p><a href="https://www.trytheworld.com/" target="_blank" rel="noopener">TryTheWorld</a> is a monthly subscription service that offers a selection of food from different countries. Boxes can include ingredients, drinks, and snacks.</p></p><br/><br/><h3>11. MatchaBar</h3><img src="https://static4.businessinsider.com/image/6001cface3d62500185fcca9-400-300/11-matchabar.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 27,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 80.3% </p><p><strong>Founders: </strong>Max and Graham Fortgang</p><p>Brothers Max and Graham Fortgang opened the first American matcha cafe, <a href="https://www.matchabar.co/" target="_blank" rel="noopener">MatchaBar</a>, in Brooklyn, New York in 2014. The company also developed its own matcha brand, which it sells on its website.</p></p><br/><br/><h3>10. Parks Project</h3><img src="https://static4.businessinsider.com/image/6001d08fe3d62500185fccb5-400-300/10-parks-project.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 375,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 86.4%</p><p><strong>Founders: </strong>Keith Eshelman and Sevag Kazanci</p><p><a href="https://www.parksproject.us/" target="_blank" rel="noopener">Parks Project</a> sells national-park apparel and donates a percentage of sales to conservation efforts.</p><p><strong>Read more:</strong> <a href="https://www.businessinsider.com/parks-project-taps-into-younger-generations-social-consciousness-2020-10">Younger generations want to save crumbling federal institutions. Retail brands like Parks Project use a give-back model to help them do that.</a></p></p><br/><br/><h3>9. Fuego Box</h3><img src="https://static5.businessinsider.com/image/6001d19d660f6c001834973d-400-300/9-fuego-box.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 116,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 87.6%</p><p><strong>Founder: </strong>Mike McAdams</p><p><a href="https://www.fuegobox.com/" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="19f8f16c8c53753721af6f5c3428e602">Fuego Box</a>, an online hot sauce store, offers a selection of small-batch and craft hot sauces. The company allows users to purchase sauces as gifts and also runs a "Hot Sauce of the Month Club" subscription service.</p></p><br/><br/><h3>8. Tea Drops</h3><img src="https://static4.businessinsider.com/image/6001d3c5660f6c0018349751-400-300/8-tea-drops.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 207,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 107.0%</p><p><strong>Founder: </strong>Sashee Chandran</p><p><a href="https://www.myteadrop.com/" target="_blank" rel="noopener">Tea Drops</a> sells tea in small condensed lumps that dissolve when dropped in boiling water. This design makes the tea-making process less time-consuming.</p></p><br/><br/><h3>7. Mirror</h3><img src="https://static1.businessinsider.com/image/6001d3e0e3d62500185fccdd-400-300/7-mirror.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 2,000,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 112.4%</p><p><strong>Founder: </strong>Brynn Putnam</p><p><a href="https://www.mirror.co/" target="_blank" rel="noopener nofollow sponsored nofollow sponsored" data-analytics-module="body_link" data-analytics-post-depth="40" data-ml-dynamic="true" data-ml-dynamic-type="sl" data-orig-url="https://www.mirror.co/" data-ml-id="3" data-ml="true" data-xid="fr1602518679055eab" data-skimlinks-tracking="" data-uri="e939e78c3134462382f1da57383b15f9">Mirror</a> allows users to participate in interactive workout classes via a digital, full-sized screen that resembles a mirror. In June, Lululemon <a href="https://www.businessinsider.com/lululemon-buys-mirror-fitness-startup-500-million-at-home-workouts-2020-6" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="40" data-uri="1b3094fb92454821cc3d521ac1b09454">acquired</a> the company for $500 million.</p><p> </p></p><br/><br/><h3>6. Original Stitch</h3><img src="https://static5.businessinsider.com/image/6001d599e3d62500185fccef-400-300/6-original-stitch.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 48,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 116.9%</p><p><strong>Founder:</strong> Jin Koh</p><p><a href="https://shop.originalstitch.com/'ls=en" target="_blank" rel="noopener">Original Stitch</a> sells dress shirts that can be customized according to style, pattern, fabric, and cut. Original Stitch also sells a variety of Star Wars and Pokémon-themed dress shirts.</p></p><br/><br/><h3>5. Rowing Blazers</h3><img src="https://static3.businessinsider.com/image/6001d5ece3d62500185fccf1-400-300/5-rowing-blazers.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 204,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 126.5%</p><p><strong>Founder: </strong>Jack Carlson</p><p><a href="https://rowingblazers.com/" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="40" data-uri="001650e61f090d5e6a6500f25b0cead3">Rowing Blazers</a> is a clothing brand known for its casual collection of jackets, rugby shirts, and hats. The company, which launched in 2017, <a href="https://www.prnewswire.com/news-releases/lands-end-taps-rowing-blazers-for-a-second-capsule-collection-301037937.html" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="40" data-uri="5e5b78dcd2fda77ce5ff3178996d52b8">partnered</a> for a collection with Lands' End in April.</p></p><br/><br/><h3>4. Great Jones</h3><img src="https://static1.businessinsider.com/image/6001d67ee3d62500185fccf8-400-300/4-great-jones.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 190,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 129.2%</p><p><strong>Founders: </strong>Sierra Tishgart and Maddy Moelis</p><p><a href="https://greatjonesgoods.com/" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="40" data-ml-dynamic="true" data-ml-dynamic-type="sl" data-orig-url="https://greatjonesgoods.com/" data-ml-id="9" data-ml="true" data-xid="fr1610727043983cij" data-skimlinks-tracking="xid:fr1610727043983cij" data-uri="8b1bda32c4c22af52b8d94f28261ecf4">Great Jones</a> is a cookware company designed to make outfitting a kitchen — and cooking in general — a less stressful endeavor. The company, which sells kitchen appliances online, was founded in 2018.</p><p> </p></p><br/><br/><h3>3. VineBox</h3><img src="https://static4.businessinsider.com/image/6001d6a6e3d62500185fccf9-400-300/3-vinebox.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 118,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 139.2%</p><p><strong>Founders: </strong>Matthew Dukes and Rachel Vodofsky</p><p><a href="https://www.getvinebox.com/" target="_blank" rel="noopener">VineBox</a> is a wine subscription service. Each box comes with small, glass-size samples of wines as opposed to full bottles.</p></p><br/><br/><h3>2. Osmo</h3><img src="https://static1.businessinsider.com/image/6001d7a4660f6c0018349773-400-300/2-osmo.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 246,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 154.9% </p><p><strong>Founders: </strong>Pramod Sharma and Jerome Scholler</p><p><a href="https://www.playosmo.com/en/" target="_blank" rel="noopener">Osmo</a> makes electronic toys for children that are meant to help enhance playtime and the overall learning experience.</p><p><strong>Read more: </strong><a href="https://www.businessinsider.com/osmo-ceo-pramod-sharma-interview-2018-10">These founders left Google to chase a vision of healthier screen time for their kids — and their flagship product has become a hit in classrooms and homes</a></p></p><br/><br/><h3>1. Tipsy Elves</h3><img src="https://static1.businessinsider.com/image/6001dbb6660f6c001834978a-400-300/1-tipsy-elves.jpg" alt="" /><p><p><strong>Average monthly visits to site:</strong> 474,000</p><p><strong>Quarter-over-quarter web traffic growth:</strong> 363.0%</p><p><strong>Founders: </strong>Evan Mendelsohn and Nicklaus Morton</p><p><a href="https://www.tipsyelves.com/" target="_blank" rel="noopener">Tipsy Elves</a> describes its products as "the most outrageous clothes known to mankind." The website sells everything from Christmas sweaters and ski suits to themed onesies and bodysuits.</p></p><br/><br/>
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