<bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Kroger is partnering with smart cart-maker Caper to test KroGo, an automated checkout smart cart solution for Kroger customers, <a href="https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly93d3cucHltbnRzLmNvbS9uZXdzL3JldGFpbC8yMDIxL2tyb2dlci1qb2lucy1hbWF6b24taW4tcmFjZS10by1hZGQtc21hcnQtZ3JvY2VyeS1jYXJ0cy8/5d233c18f730436f2414784fBc1072c13" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly93d3cucHltbnRzLmNvbS9uZXdzL3JldGFpbC8yMDIxL2tyb2dlci1qb2lucy1hbWF6b24taW4tcmFjZS10by1hZGQtc21hcnQtZ3JvY2VyeS1jYXJ0cy8/5d233c18f730436f2414784fBc1072c13&source=gmail&ust=1611230597065000&usg=AFQjCNFVrjQnNSQu1KLMsLk0E5feZc0GUw"><u>per</u></a> PYMNTS. The smart shopping cartwhich is being used in Kroger's Madeira, Ohio locationfeatures a touchscreen display and scanner that lets customers scan their rewards card as well as barcodes on products before placing them into their carts and keeps a running subtotal of purchases.</p><p><img class="center" src="https://static5.businessinsider.com/image/60084052660f6c0018349eab-2298/Kroger US retail slaes volume.png" border="0" alt="Kroger US retail slaes volume" data-mce-source="Insider Intelligence"></p><p>It also includes a digital scale feature so shoppers can weigh their produce right in their cart. In lieu of standing in a checkout line, customers can use the touchscreen display and scanner built into their cart to process their debit or credit card payment. Caper CEO and founder Lindon Gao told Insider Intelligence that further rollout of KroGo is dependent on customer feedback.</p><p>The coronavirus pandemic has put frictionless shopping and checkout at the forefront of in-store shoppinghelping expand retail technologies like Caper's smart cart. One of the main ways that this <a href="https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly93d3cucHltbnRzLmNvbS9uZXdzL3JldGFpbC8yMDIwL3BheXBhbC1ob3ctd2Utc2hvcC1maXZlLWRpZ2l0YWwtcGF5bWVudC1pbm5vdmF0aW9ucy10aGF0LWNhbi13aW4tZGlnaXRhbC1zaG9wcGVycy8/5d233c18f730436f2414784fBcebd8bd4" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly93d3cucHltbnRzLmNvbS9uZXdzL3JldGFpbC8yMDIwL3BheXBhbC1ob3ctd2Utc2hvcC1maXZlLWRpZ2l0YWwtcGF5bWVudC1pbm5vdmF0aW9ucy10aGF0LWNhbi13aW4tZGlnaXRhbC1zaG9wcGVycy8/5d233c18f730436f2414784fBcebd8bd4&source=gmail&ust=1611230597065000&usg=AFQjCNHx2FZPC7JzmDllfrwyvu4GB2OjMg"><u>trend</u></a> has taken shape is through increased autonomous checkout innovations: Firms like AiFi, Grabango, and Standard have <a href="https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly9jb250ZW50LW5hMS5lbWFya2V0ZXIuY29tL2FtYXpvbi1zLWF1dG9ub21vdXMtY2hlY2tvdXQtdGVjaG5vbG9neS1leHBhbmRzLWZ1cnRoZXItYWlycG9ydC1yZXRhaWw/5d233c18f730436f2414784fB451cda9f" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly9jb250ZW50LW5hMS5lbWFya2V0ZXIuY29tL2FtYXpvbi1zLWF1dG9ub21vdXMtY2hlY2tvdXQtdGVjaG5vbG9neS1leHBhbmRzLWZ1cnRoZXItYWlycG9ydC1yZXRhaWw/5d233c18f730436f2414784fB451cda9f&source=gmail&ust=1611230597065000&usg=AFQjCNGFNuGfkjpC3LzBwa5ECsJyjPITmg"><u>ramped up</u></a> offerings and partnerships to expand access to their retail tech as consumers seek out digital and contactless checkout and payment offerings amid the pandemic.</p><p>Amazon is making waves in the burgeoning space: The etailer <a href="https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly9jb250ZW50LW5hMS5lbWFya2V0ZXIuY29tL2FtYXpvbi1zLWF1dG9ub21vdXMtY2hlY2tvdXQtdGVjaG5vbG9neS1leHBhbmRzLWZ1cnRoZXItYWlycG9ydC1yZXRhaWw/5d233c18f730436f2414784fC451cda9f" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly9jb250ZW50LW5hMS5lbWFya2V0ZXIuY29tL2FtYXpvbi1zLWF1dG9ub21vdXMtY2hlY2tvdXQtdGVjaG5vbG9neS1leHBhbmRzLWZ1cnRoZXItYWlycG9ydC1yZXRhaWw/5d233c18f730436f2414784fC451cda9f&source=gmail&ust=1611230597065000&usg=AFQjCNEEz3gFQ8IJnuG9FBk7_l5UImuxtw"><u>inked</u></a> a deal with airport retailer Hudson to bring its Just Walk Out technology to additional locations. Caper's <a href="https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly93d3cuY2FwZXIuYWkvI1NtYXJ0LUNhcnQtU2VjdGlvbg/5d233c18f730436f2414784fBd04582f2" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly93d3cuY2FwZXIuYWkvI1NtYXJ0LUNhcnQtU2VjdGlvbg/5d233c18f730436f2414784fBd04582f2&source=gmail&ust=1611230597065000&usg=AFQjCNEDCArASRj3bwHZnAPGJYZDM1erOw"><u>smart cart</u></a> offering is an extension of autonomous checkout solutions since it allows customers to forgo in-person checkout. However, Gao also told Insider Intelligence that cost and scalability are Caper's key advantages in the spaceespecially when considering the challenge of <a href="https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly9tdWx0aWNoYW5uZWxtZXJjaGFudC5jb20vYmxvZy90aGUtNS1odXJkbGVzLXRvLWF1dG9ub21vdXMtY2hlY2tvdXQv/5d233c18f730436f2414784fBa85c38e6" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly9tdWx0aWNoYW5uZWxtZXJjaGFudC5jb20vYmxvZy90aGUtNS1odXJkbGVzLXRvLWF1dG9ub21vdXMtY2hlY2tvdXQv/5d233c18f730436f2414784fBa85c38e6&source=gmail&ust=1611230597065000&usg=AFQjCNGCwZ-3Pzsex9ZTS7CADO2ajWflrw"><u>retrofitting</u></a> a store versus tech implementation into shopping carts.</p><p>Koger's recent tie-up with Caper could signal wider deployment of smart cart tech down the linethough it'll need to contend with existing players in the space.</p><ul><li><strong>Partnering with one of the </strong><a href="https://e.businessinsider.com/click/22700062.4/aHR0cHM6Ly93d3cuYnVzaW5lc3NpbnNpZGVyLmNvbS93YWxtYXJ0LWNvc3Rjby03LWVsZXZlbi1rcm9nZXItbGlkbC1iaWdnZXN0LWdyb2NlcnktY2hhaW5zLXdvcmxkLTIwMTktOSM0LWtyb2dlci03/5d233c18f730436f2414784fB2319b8a2" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.businessinsider.com/click/22700062.4/aHR0cHM6Ly93d3cuYnVzaW5lc3NpbnNpZGVyLmNvbS93YWxtYXJ0LWNvc3Rjby03LWVsZXZlbi1rcm9nZXItbGlkbC1iaWdnZXN0LWdyb2NlcnktY2hhaW5zLXdvcmxkLTIwMTktOSM0LWtyb2dlci03/5d233c18f730436f2414784fB2319b8a2&source=gmail&ust=1611230597065000&usg=AFQjCNE0dDBNT2LRLtnQiUUQOkvteb6lpw"><u><strong>largest</strong></u></a><strong> grocery retailers in the US is a major step forward for Caper. </strong>If the pilot is successful, Caper has the opportunity to expand its smart carts to more stores in Kroger's <a href="https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly93d3cucHltbnRzLmNvbS9uZXdzL3JldGFpbC8yMDIxL2tyb2dlci1qb2lucy1hbWF6b24taW4tcmFjZS10by1hZGQtc21hcnQtZ3JvY2VyeS1jYXJ0cy8/5d233c18f730436f2414784fCc1072c13" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly93d3cucHltbnRzLmNvbS9uZXdzL3JldGFpbC8yMDIxL2tyb2dlci1qb2lucy1hbWF6b24taW4tcmFjZS10by1hZGQtc21hcnQtZ3JvY2VyeS1jYXJ0cy8/5d233c18f730436f2414784fCc1072c13&source=gmail&ust=1611230597065000&usg=AFQjCNG3jdGDYF4tReu6q7j8m-jE48y7wQ"><u>2,700</u></a> US store networkmaking way for widespread retail adoption of Caper's smart cart tech. Further, because of the potential cost and scalability advantages of deploying smart cart tech over retrofitting an entire store with autonomous checkout tech, additional retailers might take interest in deploying Caper's checkout solution.</li><li><strong>Caper's smart cart tech threatens Amazon. </strong>Amazon's Dash Cartwhich is currently <a href="https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly93d3cudGhldmVyZ2UuY29tLzIwMjAvOC8yNy8yMTQwMzc4Ni9hbWF6b24tZnJlc2gtd29vZGxhbmQtaGlsbHMtbG9zLWFuZ2VsZXMtY2FsaWZvcm5pYS1kYXNoLWNhcnQtZ3JvY2VyeS1zdG9yZQ/5d233c18f730436f2414784fBa52a07f1" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22700062.4/aHR0cHM6Ly93d3cudGhldmVyZ2UuY29tLzIwMjAvOC8yNy8yMTQwMzc4Ni9hbWF6b24tZnJlc2gtd29vZGxhbmQtaGlsbHMtbG9zLWFuZ2VsZXMtY2FsaWZvcm5pYS1kYXNoLWNhcnQtZ3JvY2VyeS1zdG9yZQ/5d233c18f730436f2414784fBa52a07f1&source=gmail&ust=1611230597065000&usg=AFQjCNGQ_BA7IJqKm1x3X4RUlsZGZhBlqw"><u>available</u></a> in its Amazon Fresh storeshas a similar smart cart concept to Caper's KroGo, with the key difference being the scanless tech that allows customers to put items in their cart without swiping them across the cart scanner. However, Gao says scanless carts are on the horizon for Caperknocking down one of the key barriers separating the two. Though Amazon has yet to open up its smart cart tech to other retailers, if it does down the line, it'll need to contend with retailers being wary of using the etailer's tech due to concerns about bringing a competitor like Amazon into its storesmaking Caper a more attractive option.</li></ul><p><strong><em>Want to read more stories like this one' Here's how you can gain access:</em></strong></p><ol><li>Join other Insider Intelligence clients who receive this Briefing, along with other Payments & Commerce forecasts, briefings, charts, and research reports to their inboxes each day. <a href="https://www.insiderintelligence.com/become-a-client/'IR=T&itm_source=businessinsider&itm_medium=content_marketing&itm_campaign=briefing_postr&itm_content=bottom_bullets&itm_term=enterprise_text_link-kroger-tests-caper-smart-shopping-carts-to-expand-digital-solutions-2021-1">>> <strong>Become a Client</strong></a></li><li>Explore related topics more in depth. <a href="https://store.businessinsider.com/collections/payments-commerce'IR=T&itm_source=businessinsider&itm_medium=content_marketing&itm_campaign=briefing_post&itm_content=bottom_bullets&itm_term=store_text_link-kroger-tests-caper-smart-shopping-carts-to-expand-digital-solutions-2021-1">>> <strong>Browse Our Coverage</strong></a></li></ol><p><em>Current subscribers can access the entire Insider Intelligence content archive <a href="https://subscriptions.emarketer.com/">here</a>.</em></p><p><a href="https://www.businessinsider.com/kroger-tests-caper-smart-shopping-carts-to-expand-digital-solutions-2021-1#comments">Join the conversation about this story »</a></p>
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