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Meet the 22-year-old cofounder and CTO whose AI startup just emerged from stealth with $3.5 million in seed funding (SAP)

Published by Business Insider on Mon, 25 Jan 2021


<p><img src="https://static1.businessinsider.com/image/600e013d1958200011554aef-2400/Imogen Low Headshot Full Resolution.jpg" border="0" alt="Imogen Low Headshot Full Resolution" data-mce-source="Imogen Low" data-mce-caption="Imogen Low is the CTO and cofounder of NWO.ai."></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>When Imogen Low started her job with SAP at age 17, other employees often assumed she was a sales intern.</p><p>"No," she would tell them. "I'm a machine-learning engineer."&nbsp;</p><p>Low won engineering prizes at her Australian high school, where she "was often one of the only females in the room." She "skipped the whole college thing" in favor of teaching herself and, leveraging her engineering awards, landed a job with SAP in Singapore.&nbsp;</p><p>Five years later, she's hiring for her own startupand some of her former colleagues have asked her about a job. The 22-year-old Aussie is the cofounder and chief technical officer of <a href="http://nwo.ai/">NWO.ai</a>, a startup that just emerged from stealth mode with $3.5 million in seed funding. The substantial roundco-led by Hyperplane, Wavemaker, and Colle Capitalwill help Low and her cofounders scale its sales operations, and fuel growth worldwide, she says.&nbsp;</p><p>NWO.ai taps into a "firehose" of data from search engines, social media, and digital news sites, and analyzes it using proprietary, predictive artificial intelligence algorithms to spot emerging trends and produce actionable reports for customers. The young NYC-based startup already has a Fortune 500 company as a customer, with a handful of others in the pipeline.</p><p>"NWO's platform cuts through noisy, unstructured, conversational data and extracts quantifiable signals before they are readily apparent," said investor John Murphy, a partner at Hyperplane Venture Capital, in a statement. "It's a perfect example of machine intelligence supporting decision-making processes for corporate leaders."</p><p>To build the platform, NWO used more than 2 petabytes of dataabout as much data as you would consume in 5 years of nonstop binge-watching moviesfrom search, social media, and news dating back to 2006. The startup's algorithms tracked when and how 20 million "microtrends" peaked in order to project when related new trends will arise. Companies can benefit from the patterns of the past applied to upcoming events.</p><p>The startup began beta testing its product in early 2020, about a year after it was founded in 2019, and NWO then joined SAP's startup incubator, SAP.io, in September 2020. The foundry's leader, Alexa Gorman, said in a statement that NWO.ai's data "will allow companies to determine consumer signals much earlier than what's possible todaythis information provides leading indicators of consumer purchasing behavior."</p><p>Purchasing behavior or, as in one experiment, voting behavior. Based on data NWO analyzed on US voter sentiment ahead of the election, the startup "predicted with 80% certainty that Biden would win," Low told Insider.&nbsp;&nbsp;</p><p>Low's two cofounders are Sourav Goswami, a 25-year veteran of the finance, real estate, and private equity worlds and Pulkit Jaiswal, a drone entrepreneur and inventor that MIT Tech Review placed on its <a href="https://www.innovatorsunder35.com/the-list/pulkit-jaiswal/">Innovator Under 35 list</a> in 2016. Goswami and Jaiswal share CEO duties.&nbsp;</p><p>Low has lived in her home town of Brisbane during COVID-19, but says she can't wait to get back to NYC to work in the startup's offices again, rolling up her sleeves to build better algorithms for processing and making predictions based on large data sets. "I like to build out everything," she told Insider, rather than buying algorithmic software from other developers.&nbsp;</p><p>"We are looking for incredible data scientists," she said.&nbsp;</p><p>That has put her back in contact with some of the people she worked with as a teenager, some of whom doubted her engineering skills. "That pushed me to work a lot harder," she said.&nbsp;</p><p>Below see the pitchdeck Low and her cofounders used to raised the $3.5 million seed round to get NWO.ai rolling:</p><img src="https://static3.businessinsider.com/image/600dcd971958200011554ad3-400-300/.jpg" alt="" /><br/><br/><img src="https://static2.businessinsider.com/image/600dcdbe7e47190011cb8f23-400-300/.jpg" alt="" /><br/><br/><img src="https://static6.businessinsider.com/image/600dcdd77e47190011cb8f24-400-300/.jpg" alt="" /><br/><br/><img src="https://static3.businessinsider.com/image/600dcdf01958200011554ad4-400-300/.jpg" alt="" /><br/><br/><img src="https://static2.businessinsider.com/image/600dce047e47190011cb8f25-400-300/.jpg" alt="" /><br/><br/><img src="https://static6.businessinsider.com/image/600dce3d7e47190011cb8f26-400-300/.jpg" alt="" /><br/><br/><img src="https://static2.businessinsider.com/image/600dce6b1958200011554ad6-400-300/.jpg" alt="" /><br/><br/><img src="https://static2.businessinsider.com/image/600dce907e47190011cb8f27-400-300/.jpg" alt="" /><br/><br/><br/><br/>
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