<bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Morning and welcome to Insider Advertising for January 28. I'm senior advertising reporter Lauren Johnson, and here's what's going on:</p><ul><li><a href="https://www.businessinsider.com/wwe-insiders-weigh-in-on-exclusive-streaming-deal-with-peacock-2021-1">WWE's new streaming strategy.</a></li><li><a href="https://www.businessinsider.com/apco-partners-with-vector-center-to-win-sustainability-business-2021-1">PR giant APCO links up with data startup.</a></li><li><a href="https://www.businessinsider.com/danielle-bernstein-weworewhat-insiders-speak-out-2021-1">Instagram mega influencer Danielle Bernstein alleged of ripping off fashion designers.</a></li></ul><p>If this email was forwarded to you, <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising&hash=7b80d46ae169287dfc6c392039d19857">sign up here for your daily insider's guide to advertising and media.</a></p><p>Tips, comments, suggestions' Drop me a line at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com </a>or on Twitter at <a href="https://twitter.com/LaurenJohnson">@LaurenJohnson.</a></p><hr><section><h3><a href="https://www.businessinsider.com/wwe-insiders-weigh-in-on-exclusive-streaming-deal-with-peacock-2021-1"><img src="https://static4.businessinsider.com/image/6011d3146dfbe10018e00582-2400/GettyImages-524262072.jpg" border="0" alt="john cena wwe raw" data-mce-source="Suzanne Cordeiro/Corbis via Getty Images" data-mce-caption="John Cena at WWE's &quotRaw&quot in 2015."></a></h3><h3><a href="https://www.businessinsider.com/wwe-insiders-weigh-in-on-exclusive-streaming-deal-with-peacock-2021-1">WWE insiders say the company's streaming ambitions were once a 'top priority,' but its deal with NBCU's Peacock lets it lean into its strengths in a crowded market</a></h3><ul><li><a href="https://www.businessinsider.com/wwe-insiders-weigh-in-on-exclusive-streaming-deal-with-peacock-2021-1">WWE insiders tell Travis Clark that its new streaming deal with NBC's Peacock is a sign that the company as a content generator, not a streaming business.</a></li><li>Peacock will roll out its more than 17,000 hours of wrestling-entertainment content in March like "WrestleMania" and "SummerSlam."</li><li>WWE has had its own streaming service since 2014 that at one point had 64 analytics staffers, according to one former WWE employee.</li></ul></section><section></section><h3><a href="https://www.businessinsider.com/wwe-insiders-weigh-in-on-exclusive-streaming-deal-with-peacock-2021-1">Read the full story here.</a></h3><hr><h3><a href="https://www.businessinsider.com/apco-partners-with-vector-center-to-win-sustainability-business-2021-1"><img src="https://static4.businessinsider.com/image/60119a586dfbe10018e00421-1056/Kraus_Margery.jpg" border="0" alt="Margery Kraus" data-mce-source="APCO Worldwide" data-mce-caption="Margery Kraus, founder and executive chair of APCO Worldwide"></a></h3><section><h3><a href="https://www.businessinsider.com/apco-partners-with-vector-center-to-win-sustainability-business-2021-1">PR giant APCO Worldwide just inked a deal with a data startup to advise clients facing scrutiny over climate change</a></h3><ul><li><a href="https://www.businessinsider.com/apco-partners-with-vector-center-to-win-sustainability-business-2021-1">Sean Czarnecki reports that PR giant APCO Worldwide is partnering with Vector Center, a water and environment intelligence firm, to grow its sustainability business.</a></li><li>The deal with Vector Center is part of an effort by APCO to grow in areas like management consulting and compete with the likes of Accenture and McKinsey.</li><li>APCO is also trying to keep up with the PR industry's move to be more data-driven.</li></ul></section><h3><a href="https://www.businessinsider.com/apco-partners-with-vector-center-to-win-sustainability-business-2021-1">Read the full story here.</a></h3><hr><section><h3><a href="https://www.businessinsider.com/danielle-bernstein-weworewhat-insiders-speak-out-2021-1"><img src="https://static3.businessinsider.com/image/6011d8816dfbe10018e005b2-2400/danielle bernstein.jpg" border="0" alt="danielle bernstein" data-mce-source="Christian Vierig/Getty Images" data-mce-caption="Danielle Bernstein, popular influencer, at Paris Fashion Week in 2019."></a></h3><h3><a href="https://www.businessinsider.com/danielle-bernstein-weworewhat-insiders-speak-out-2021-1">Insiders who worked with Instagram mega influencer Danielle Bernstein say she rips off fashion designers and gets away with it</a></h3><ul><li><a href="https://www.businessinsider.com/danielle-bernstein-weworewhat-insiders-speak-out-2021-1">Rachel Premack reports that there are three new allegations of copying against the Instagram mega influencer Danielle Bernstein. </a></li><li aria-level="1">Two people who worked with Bernstein said she emulated a fabric print from the billion-dollar Italian fashion brand Dolce & Gabbana.</li><li aria-level="1">Interviews with 26 fashion-industry professionals suggest a pattern of behavior that flouts industry norms against imitation and tests the limits of copyright law.</li></ul></section><section></section><h3><a href="https://www.businessinsider.com/apco-partners-with-vector-center-to-win-sustainability-business-2021-1"></a><a href="https://www.businessinsider.com/danielle-bernstein-weworewhat-insiders-speak-out-2021-1">Read the full story.</a></h3><hr><h3>More stories we're reading:</h3><section><section><ul><li><a href="https://www.businessinsider.com/google-push-replace-third-party-cookies-boost-bottom-line-2021-1">Google's push to replace cookies for digital advertising doesn't protect privacy as much as it boosts Google's bottom line</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/youtube-suspends-rudy-giuliani-ad-revenue-monetization-election-misinformation-2021-1">YouTube blocks Rudy Giuliani from earning ad dollars after he repeatedly pushed election misinformation</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/black-comedy-central-employees-say-they-were-tokenized-and-treated-differently-2021-1">Black Comedy Central employees felt tokenized and used as a 'taste tester for racism' by the network, while it showcased diversity on TV</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/kraft-pink-candy-mac-and-cheese-valentines-day-2021-1">Kraft is releasing pink candy-flavored Mac and Cheese for Valentine's Day</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/restaurants-turn-to-coffee-and-beer-subscriptions-to-drive-sales-2021-1">How restaurants are tapping into the booming 'subscription economy,' and why experts predict it has long-term potential</a> (Business Insider)</li><li><a href="https://www.cnbc.com/2021/01/27/cbs-has-sold-virtually-all-of-its-commercial-time-for-the-super-bowl.html">CBS has sold virtually all of its commercial time for the Super Bowl</a> (CNBC)</li><li><a href="https://musebycl.io/super-bowl/coors-and-ddb-want-place-super-bowl-ad-your-dreams">Coors and DDB want to place a Super Bowl ad in your dreams</a> (Muse by Clio)</li></ul></section></section><section></section><p>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider" data-analytics-module="body_link" data-analytics-post-depth="100">subscribe to this daily email here</a>.</p><p><a href="https://www.businessinsider.com/business-insiders-top-advertising-and-media-stories-for-january-28-2021-1#comments">Join the conversation about this story »</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/literacy-test-louisiana-disenfranchise-black-vote-2016-6">We took a 1964 Louisiana literacy test and failed spectacularly</a></p>
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