<bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.</p><p><em>Remember you can sign up to get this newsletter daily <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising">here</a>. </em></p><p>I'm Lucia Moses, deputy editor here. Here's what's going on:</p><ul><li><a href="https://www.businessinsider.com/facebook-is-working-on-a-newsletter-service-nyt-2021-1">Tech platforms join the newsletter stampede</a></li><li><a href="https://www.businessinsider.com/sports-betting-deal-targets-2021-draftkings-bleacher-report-2021-1">Sports betting M&A</a></li><li><a href="https://www.businessinsider.com/guru-gowrappan-on-verizon-media-personalization-2021-1">Verizon's media gamble</a></li></ul><p><a href="https://www.businessinsider.com/facebook-is-working-on-a-newsletter-service-nyt-2021-1"><img src="https://static6.businessinsider.com/image/60187be7d6c5e60019c6e583-2400/facebook.png" border="0" alt="facebook logo" data-mce-source="Getty"></a></p><h2>Big tech jumps on the newsletter train</h2><p>It's never been easier for independent journalists to start a newsletter, and now, some of the support is coming from the big tech platforms. </p><ul><li>Facebook is reportedly <a href="https://www.businessinsider.com/facebook-is-working-on-a-newsletter-service-nyt-2021-1">working on a newsletter service.</a></li><li>Twitter, embraced by newsrooms all over, has <a href="https://www.axios.com/twitter-newsletter-publishing-revue-8a74f20d-61c9-4095-9b3c-202c3b3fe77c.html'utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top">acquired</a> newsletter platform Revue.</li></ul><p>It was a major shift in 2019 when <a href="https://www.businessinsider.com/facebook-is-building-a-dedicated-news-tab-for-publishers-2019-6">Facebook started paying news publishers</a>, and Twitter has positioned itself as pro news outlets, with programs to help them monetize their content.</p><p>Now, they're joining the flood of companies enabling independent journalists to sidestep traditional news outletsa reminder of the often changing and uneasy relationship between tech platforms and the news business.</p><hr><p><a href="https://www.businessinsider.com/sports-betting-deal-targets-2021-draftkings-bleacher-report-2021-1"><img src="https://static1.businessinsider.com/image/5f624de757b7da001ee1203e-2400/b03128f6574ab49abab364eeead6bd0b.jpg" border="0" alt="FILE - In this May 2, 2019, file photo, the DraftKings logo is displayed at the sports betting company headquarters in Boston. Sports daily fantasy and betting website DraftKings will debut as a publicly traded company Friday, April 24, 2020, against a backdrop of a near-complete shutdown of athletic competition across the globe due to the coronavirus pandemic. (AP Photo/Charles Krupa, File)" data-mce-source="Associated Press" data-mce-caption="FILE - In this May 2, 2019, file photo, the DraftKings logo is displayed at the sports betting company headquarters in Boston. Sports daily fantasy and betting website DraftKings will debut as a publicly traded company Friday, April 24, 2020, against a backdrop of a near-complete shutdown of athletic competition across the globe due to the coronavirus pandemic. (AP Photo/Charles Krupa, File)"></a></p><h2>Sports betting M&A</h2><p>There's been a windfall of deal activity in the sports betting industry as casino companies rush to shore up their positions, daily-fantasy-sports sites dominate, and other sports-betting operators seek splashy media tie-ups to grow their audiences.</p><p>Ashley Rodriguez spoke to six sports-betting bankers, advisors, and analysts about how the talks in the US sports-gambling industry could play out. A sampling of their predictions:</p><ul><li>The Action Network and others get bought or rolled up.</li><li>Bally's Corporation makes deals to help it take on DraftKings.</li><li>A gaming company snaps up AT&T's Bleacher Report.</li></ul><h3>Read more: <a href="https://www.businessinsider.com/sports-betting-deal-targets-2021-draftkings-bleacher-report-2021-1">12 M&A deals that could shape US sports betting in 2021including a major acquisition by DraftKings and 'generous and creative' bids for Bleacher Report</a></h3><hr><p><a href="https://www.businessinsider.com/guru-gowrappan-on-verizon-media-personalization-2021-1"><img src="https://static2.businessinsider.com/image/6012a4db1d2df20018b71458-2400/Headshot Guru Gowrappan.jpg" border="0" alt="Guru Gowrappan" data-mce-source="Verizon Media" data-mce-caption="Verizon Media CEO Guru Gowrappan."></a></p><h2>Revisiting Verizon's media bet</h2><p>When you think of recent digital media success stories, Verizon may not be the first company that comes to mind.</p><p>Verizon Media Group once had a lofty goal of hitting $20 billion in revenue in 2020. But instead, Verizon wrote down the value of the unit twice, and it's estimated to generate just $4.1 billion in revenue in 2021.</p><p>But it's not all bad. Verizon Media marked annual revenue growth in the fourth quarterits first since 2017with revenue from its demand-side platform soaring 41%. While others struggle to make online news profitable, Verizon relies largely on third-party publishers, including Insider, Reuters, and The Guardian, for content.</p><p>Verizon is far from a smashing media success, but its lean approach seems to be paying dividends for now.</p><h3>Go deeper: <a href="https://www.businessinsider.com/guru-gowrappan-on-verizon-media-personalization-2021-1">Yahoo owner Verizon Media is planning a personalized-content 'megalaunch'</a></h3><hr><p><strong>Other stories we're reading:</strong></p><ul><li><a href="https://www.businessinsider.com/jeff-bezos-to-step-down-as-amazon-ceo-2021-2">Jeff Bezos will step down as Amazon's CEO later this year and be replaced by AWS CEO Andy Jassy</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/inside-olivers-enterprise-tech-platform-that-makes-ads-faster-2021-2">You & Mr. Jones' firm Oliver is trying to cash in on the in-housing boom with a new division to help brands make ads faster</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/top-creator-collab-house-database-for-influencers-on-tiktok-youtube-2021-2">EXCLUSIVE: An interactive database of the top influencer mansions where creators live together and film for TikTok, YouTube, and more</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/mark-thompson-lionel-barber-investors-anti-brexit-newspaper-new-european-2021-2">The former New York Times CEO and Financial Times editor explain why they're betting on little-known anti-Brexit newspaper The New European</a> (Business Insider) </li><li><a href="https://www.businessinsider.com/explosion-buy-now-pay-later-credit-klarna-regulation-2021-2">Inside the explosion of buy-now, pay-later services like Klarna, now facing regulation after worries young people are falling into debt</a> (Business Insider)</li></ul><p>Thanks for reading, and see you next week!</p><p> Lucia<br> </p><p><a href="https://www.businessinsider.com/facebook-twitter-join-the-newsletter-stampede-newsletter-2021-2#comments">Join the conversation about this story »</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/warren-buffett-modest-home-bought-31500-looks-2017-6">Warren Buffett lives in a modest house that's worth .001% of his total wealth</a></p>
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