Reality show out to spotlight entrepreneurs

By Evelyn OsagieIn the wake of COVID-19 and its challenges on SMEs, a TV reality show, The Illuminators, according to its pioneers, is out to bring to limelight young entrepreneurs.The show, credited with being Nigerias first crowd-funding TV reality show, is set for its second season.Inspired by the vision of promoting and building budding African businesses in the face of the pandemic, Higame Digital, one of the shows principal pioneers, is inviting young CEOs technopreneurs, artists, start-ups with lofty aspirations and good business ideas who need funding to take advantage of the opportunity of winning the highest funding from over 180 million contributors in The Illuminators.The show, according to the CEO of Higame Digital, Mr. Henry Ita at a briefing, will be spotlighting the entrepreneurs, and their businesses that require crowd-funding to make their dreams reality as well as the crowd-funding heroes.The economy needs to reactivate itself. And to get it airborne it needs to support its young and budding entrepreneurs.We not only believe in supporting our community of diverse and hardworking creators, but are set to bring to limelight 20 young entrepreneurs and their businesses. Conceived as a vista in the world of entrepreneurship lifestyle and the challenges that come with such lifestyle, the reality show explores start-ups before, during and after their crowd-funding campaigns.We feel incredibly blessed to be in a community where the role of the entrepreneurs and local content development is seen as essential in shaping our society. For those who will also be supporting the show, The Illuminators is a phenomenal opportunity to help highlight the effects of crowd-funding in the success of entrepreneurs and the value that this reality show will be able to create over the coming years, he said.According to the director of programmes, the show will kickstart its season two in March with online auditions across the country, while stating that the organisers and housemates would adhere to all the COVID-19 protocols. He said: After the online screening, all participants would be tested for COVID-19. The show not only highlights those that dare to dream but also, amplifies the crowd-funding movement through modern, digital media. Africa is known for her significance, the economic potentials, beautiful culture, traditions, colorful landscapes, the seasons of legends, empires and heritages, aspects of which are expected to colour the reality show. Details of the show can be accessed on www.illuminators.com.ng.
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