<bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>The UK-based pension fintech reported that its assets under administration (AUA) increased 82% throughout 2020, reaching 1.4 billion ($1.8 billion) at the end of last year, <a href="https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cucGVuc2lvbmJlZS5jb20vcHJlc3MvMjAyMC1yZXN1bHRz/5d233c18f730436f2414784fB07814e89" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cucGVuc2lvbmJlZS5jb20vcHJlc3MvMjAyMC1yZXN1bHRz/5d233c18f730436f2414784fB07814e89&source=gmail&ust=1613048616712000&usg=AFQjCNHTP9HpE30R0ol38cm3crj-ZuwD4w"><u>per</u></a> a blog post.</p><p><img class="center" src="https://static3.businessinsider.com/image/6023eefdcca90200129b769d-2298/Share of fintech funding in Europe.png" border="0" alt="Share of fintech funding in Europe" data-mce-source="Insider Intelligence"></p><p>Additionally, PensionBee has doubled its customer base, leading to increased revenues of 6.3 million ($8.1 million) for 2020marking a 77% increase. PensionBee attributes at least part of its growth to the pandemic, which has afforded consumers additional time to review their finances. The fintech offers pension plans for consumers, including the self-employed.</p><p>PensionBee is looking to boost its momentum with additional product launches and integrations to make its services more accessible. Following its announcement of the planned venture in March, PensionBee rolled out its fossil fuel-free pension fund in <a href="https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cucGVuc2lvbmJlZS5jb20vcHJlc3MvcGVuc2lvbmJlZS1sYXVuY2hlcy1mb3NzaWwtZnVlbC1mcmVlLWZ1bmQ/5d233c18f730436f2414784fB0bd70f21" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cucGVuc2lvbmJlZS5jb20vcHJlc3MvcGVuc2lvbmJlZS1sYXVuY2hlcy1mb3NzaWwtZnVlbC1mcmVlLWZ1bmQ/5d233c18f730436f2414784fB0bd70f21&source=gmail&ust=1613048616712000&usg=AFQjCNGbpJrJ9n5kEbh5DKUyfxHh7N13ng"><u>December</u></a> after reaching its goal of 100 million ($128 million) in retirement savings pledged to the new fund.</p><p>Additionally, it enabled self-employed customers to open an account without transferring a previous pension in <a href="https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cucGVuc2lvbmJlZS5jb20vcHJlc3MvcGVuc2lvbmJlZS1sYXVuY2hlcy1wcm9kdWN0LWZvci1zZWxmLWVtcGxveWVk/5d233c18f730436f2414784fBb572bd84" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cucGVuc2lvbmJlZS5jb20vcHJlc3MvcGVuc2lvbmJlZS1sYXVuY2hlcy1wcm9kdWN0LWZvci1zZWxmLWVtcGxveWVk/5d233c18f730436f2414784fBb572bd84&source=gmail&ust=1613048616712000&usg=AFQjCNFVb8cnKz0E7iuCHnETPnaLeIYkqw"><u>January</u></a>, further increasing its accessibility. Lastly, it <a href="https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly9jb250ZW50LW5hMS5lbWFya2V0ZXIuY29tL3BlbnNpb25iZWUtaW50ZWdyYXRlcy13aXRoLXN0YXJsaW5nLXMtYnVzaW5lc3MtbWFya2V0cGxhY2UtdHVyYm9jaGFyZ2Utc2FsZXMtb2YtaXRzLXNlbGYtZW1wbG95ZWQtb2ZmZXJpbmc/5d233c18f730436f2414784fB20f40cd5" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly9jb250ZW50LW5hMS5lbWFya2V0ZXIuY29tL3BlbnNpb25iZWUtaW50ZWdyYXRlcy13aXRoLXN0YXJsaW5nLXMtYnVzaW5lc3MtbWFya2V0cGxhY2UtdHVyYm9jaGFyZ2Utc2FsZXMtb2YtaXRzLXNlbGYtZW1wbG95ZWQtb2ZmZXJpbmc/5d233c18f730436f2414784fB20f40cd5&source=gmail&ust=1613048616712000&usg=AFQjCNFAK02_ptZipsBp_VOMVzPpHDit8g"><u>recently</u></a> integrated its sole trader service with neobank Starling's fintech marketplace, after already having its consumer-facing service on the platform. These efforts should help PensionBee build on its momentum and secure more customers post-pandemic.</p><p>The pension space is heating up in the UK, but PensionBee's diversified yet focused offering should help it further carve out its niche. In November, Freetrade <a href="https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cuYWx0ZmkuY29tL2FydGljbGUvNzI4OF9mcmVldHJhZGUtb3BlbnMtZnJlZS1zaGFyZS13YWl0bGlzdC1haGVhZC1vZi1kZWNlbWJlci1zaXBwLWxhdW5jaA/5d233c18f730436f2414784fBa3048c84" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cuYWx0ZmkuY29tL2FydGljbGUvNzI4OF9mcmVldHJhZGUtb3BlbnMtZnJlZS1zaGFyZS13YWl0bGlzdC1haGVhZC1vZi1kZWNlbWJlci1zaXBwLWxhdW5jaA/5d233c18f730436f2414784fBa3048c84&source=gmail&ust=1613048616712000&usg=AFQjCNFYrr-xKgu4PYsEGq_CYgCl6q08BA"><u>launched</u></a> the waitlist for its Self Invested Personal Pension (SIPP) product, which lets users make their own investment decisions by directly picking which stocks to invest in and generally managing the portfolio.</p><p>Additionally, Moneybox <a href="https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cuYWx0ZmkuY29tL2FydGljbGUvNjI4OF9tb25leWJveC1maW5hbGx5LWxhdW5jaGVzLXBlbnNpb25zLWEteWVhci1hZnRlci1maXJzdC10ZWFzaW5nLWl0LXdpdGgtMTAwMDAwLXdhaXRsaXN0Izp-OnRleHQ9VGhlJTIwTW9uZXlib3glMjBwZW5zaW9uJTIwZmVhdHVyZSUyMHdhcyxpbiUyMEFwcmlsJTIwb2YlMjB0aGF0JTIweWVhci4mdGV4dD1TYXZpbmclMjBhbmQlMjBpbnZlc3RpbmclMjBhcHAlMjBNb25leWJveCxsYXVuY2glMjBvZiUyMGl0cyUyMFBlcnNvbmFsJTIwUGVuc2lvbi4mdGV4dD1UaGUlMjBiZXRhJTIwdGVzdCUyMHNhdyUyMG92ZXIsaGFzJTIwanVzdCUyMG92ZXIlMjA0MDAlMkMwMDAlMjBjdXN0b21lcnMu/5d233c18f730436f2414784fB58e92aa8" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cuYWx0ZmkuY29tL2FydGljbGUvNjI4OF9tb25leWJveC1maW5hbGx5LWxhdW5jaGVzLXBlbnNpb25zLWEteWVhci1hZnRlci1maXJzdC10ZWFzaW5nLWl0LXdpdGgtMTAwMDAwLXdhaXRsaXN0Izp-OnRleHQ9VGhlJTIwTW9uZXlib3glMjBwZW5zaW9uJTIwZmVhdHVyZSUyMHdhcyxpbiUyMEFwcmlsJTIwb2YlMjB0aGF0JTIweWVhci4mdGV4dD1TYXZpbmclMjBhbmQlMjBpbnZlc3RpbmclMjBhcHAlMjBNb25leWJveCxsYXVuY2glMjBvZiUyMGl0cyUyMFBlcnNvbmFsJTIwUGVuc2lvbi4mdGV4dD1UaGUlMjBiZXRhJTIwdGVzdCUyMHNhdyUyMG92ZXIsaGFzJTIwanVzdCUyMG92ZXIlMjA0MDAlMkMwMDAlMjBjdXN0b21lcnMu/5d233c18f730436f2414784fB58e92aa8&source=gmail&ust=1613048616712000&usg=AFQjCNEb388xxxPJ-NTxgw4DZ6fsdVZy-w"><u>launched</u></a> a pension feature in March, letting users consolidate their pensions within its app, and expanded the service in <a href="https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cuZnRhZHZpc2VyLmNvbS9wZW5zaW9ucy8yMDIwLzA5LzE2L21vbmV5Ym94LWxhdW5jaGVzLXBlbnNpb24tdHJhY2tpbmctc2VydmljZS8/5d233c18f730436f2414784fBdc123d85" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url'q=https://e.insiderintelligence.com/click/22893185.4/aHR0cHM6Ly93d3cuZnRhZHZpc2VyLmNvbS9wZW5zaW9ucy8yMDIwLzA5LzE2L21vbmV5Ym94LWxhdW5jaGVzLXBlbnNpb24tdHJhY2tpbmctc2VydmljZS8/5d233c18f730436f2414784fBdc123d85&source=gmail&ust=1613048616712000&usg=AFQjCNHDgxwP-D5DYcnwmXUCfrGm7fU42w"><u>September</u></a> with a pension finder that helps users secure their lost pensions. That said, PensionBee has a much more diverse pension offering, with nine different plans, including two that are focused on the environment and one that's Shariah compliant.</p><p>Additionally, with consumers' livelihood being at stake with their pensions, having an offering entirely focused on this service may boost consumer confidence.</p><p><strong><em>Want to read more stories like this one' Here's how you can gain access:</em></strong></p><ol><li>Join other Insider Intelligence clients who receive this Briefing, along with other Fintech forecasts, briefings, charts, and research reports to their inboxes each day. >> <strong>Become a Client</strong></li><li>Explore related topics more in depth. >> <strong>Browse Our Coverage</strong></li></ol><p><em>Current subscribers can access the entire Insider Intelligence content archive <a href="https://subscriptions.emarketer.com/">here</a>.</em></p><p><a href="https://www.businessinsider.com/pensionbee-buzz-leads-to-82-percent-growth-2020-2021-2#comments">Join the conversation about this story »</a></p>
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