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The Brand Investment in Esports Report

Published by Business Insider on Mon, 22 Feb 2021


<p><img style="float:right;" src="https://static5.businessinsider.com/image/5cd5ae3c021b4c07f03a7a12-2400/rs65753720190510pe21773.jpg" border="0" alt="ESPN's Collegiate Esports Championship" data-mce-source="Phil Ellsworth/ESPN Images" data-mce-caption="Houston, TX - May 10, 2019 - George R. Brown Convention Center: Anthony Fera of Maryville University competing in Overwatch (Photo by Phil Ellsworth / ESPN Images)"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Esports viewership is on the rise.</p><p>Thanks in part to streaming services such as Twitch, the number of esports fans globally is anticipated to surge 59% over the next four to five years.</p><p>This rapid expansion, coupled with the tendency for esports spectators to be younger and more receptive to sponsorship, is driving brand investment into competitive gaming.</p><p>In&nbsp;<em><strong>The Brand Investment in eSports Report</strong></em>, Insider Intelligence details the explosive growth of the eSports audience, and breaks down the different channels brands can take to reach eSports fans.</p><p><a href="https://www.businessinsider.com/intelligence/brand-investment-esports'IR=T&amp;itm_source=businessinsider&amp;itm_medium=content_marketing&amp;itm_campaign=content_marketing_leadgen_link&amp;itm_content=leadgen_teaser&amp;itm_term=leadgen_teaser-brand-investment-in-esports-report-2019-7&amp;vertical=digitalmedia#!/"><strong>This exclusive report can be yours for FREE today.</strong></a></p><p><a href="https://www.businessinsider.com/intelligence/brand-investment-esports'IR=T&itm_source=businessinsider&itm_medium=content_marketing&itm_campaign=leadgen_teaser&itm_content=brand-investment-in-esports-report-2020-2&itm_term=content_marketing_leadgen_link#comments">Join the conversation about this story &#187;</a></p>
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