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Why Microsoft is bullish on Australia's clamp down on media

Published by Business Insider on Tue, 23 Feb 2021


<bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Hello and welcome to Insider Advertising for February 23. I'm senior advertising reporter Lauren Johnson, and here's what's going on:</p><ul><li><a href="https://www.businessinsider.com/microsoft-president-brad-smith-talks-australia-news-ban-2021-2">Microsoft sides with publishers</a></li><li><a href="https://www.businessinsider.com/inside-barbies-brand-comeback-with-global-gross-billings-up-19-percent">How Mattel revamped Barbie.</a></li><li><a href="https://www.businessinsider.com/roark-neal-aronson-private-equity-firm-growth-2021-2">Roark Capital's bet on nostalgia.</a></li></ul><p>If this email was forwarded to you, <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising&amp;hash=7b80d46ae169287dfc6c392039d19857">sign up here for your daily insider's guide to advertising and media.</a></p><p>Tips, comments, suggestions' Drop me a line at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com </a>or on Twitter at <a href="https://twitter.com/LaurenJohnson">@LaurenJohnson.</a><a href="https://www.businessinsider.com/microsoft-president-brad-smith-talks-australia-news-ban-2021-2"></a></p><hr><h3><a href="https://www.businessinsider.com/microsoft-president-brad-smith-talks-australia-news-ban-2021-2"><img src="https://static4.businessinsider.com/image/6033ce3938aa9f00185e02e2-2400/gettyimages-1058674348.jpg" border="0" alt="Brad Smith" data-mce-source="Pedro Fiza/NurPhoto via Getty Images"></a></h3><h3><a href="https://www.businessinsider.com/microsoft-president-brad-smith-talks-australia-news-ban-2021-2">Microsoft's Brad Smith lays out why the company is taking news publishers' side in the fight with big tech</a></h3><ul><li><a href="https://www.businessinsider.com/microsoft-president-brad-smith-talks-australia-news-ban-2021-2">An Australia law requiring tech companies to pay publishers led Facebook to ban news on the platform.</a></li><li>Microsoft's president Brad Smith said he hoped other countries adopt similar measures.</li><li>Microsoft is also working with European publishers on an "Australian-style arbitration mechanism."</li></ul><h3><a href="https://www.businessinsider.com/microsoft-president-brad-smith-talks-australia-news-ban-2021-2">Read the story.</a></h3><hr><h3><a href="https://www.businessinsider.com/inside-barbies-brand-comeback-with-global-gross-billings-up-19-percent"><img src="https://static3.businessinsider.com/image/6034075438aa9f00185e045a-2048/barbie fb.jpg" border="0" alt="Barbie Facebook 2021" data-mce-source="Barbie/Facebook" data-link="https://www.facebook.com/barbie"></a></h3><section><h3><a href="https://www.businessinsider.com/inside-barbies-brand-comeback-with-global-gross-billings-up-19-percent">Inside Barbie's comeback: How Mattel repositioned the 60-year-old doll as a woke role model and reversed its sales slump</a></h3><ul><li><a href="https://www.businessinsider.com/inside-barbies-brand-comeback-with-global-gross-billings-up-19-percent">Tanya Dua reports that Barbie sales have soared in the pandemic, its worldwide gross billings up 19% in the fourth quarter.</a></li><li>The results reversed a years-long slump in sales.</li><li>They also followed the brand's efforts to diversify its product and marketing.</li></ul></section><h3><a href="https://twitter.com/LaurenJohnson"></a><a href="https://www.businessinsider.com/inside-barbies-brand-comeback-with-global-gross-billings-up-19-percent">Read the story.</a></h3><hr><h3><a href="https://www.businessinsider.com/roark-neal-aronson-private-equity-firm-growth-2021-2"><img src="https://static4.businessinsider.com/image/60340a0738aa9f00185e046c-1200/jamba juice copy.jpg" border="0" alt="Jamba Juice" data-mce-source="Facebook/Jamba Juice" data-link="https://www.facebook.com/jambajuice/photos/pb.45795797357.-2207520000.1462308160./10151676908862358/'type=3&amp;theater"></a></h3><section><h3><a href="https://www.businessinsider.com/roark-neal-aronson-private-equity-firm-growth-2021-2">How Neal Aronson built Roark Capital into a booming business by buying up dying nostalgia brands like Jamba Juice and Arby's</a></h3><ul><li><a href="https://www.businessinsider.com/roark-neal-aronson-private-equity-firm-growth-2021-2">Neal Aronson founded Roark Capital in 2001 after working in the hotel business.</a></li><li>Roark has acquired 90 brands that have 63,000 locations and account for $54 billion in system revenues.</li><li>Roark is best known for its fast-food empire and brands such as Jamba, Arby's, and Dunkin'.</li></ul></section><h3><a href="https://www.businessinsider.com/roark-neal-aronson-private-equity-firm-growth-2021-2">Read the story.</a></h3><hr><h3>More stories we're reading:</h3><section><section><ul><li><a href="https://www.businessinsider.com/clubhouse-app-breach-audio-chatrooms-security-concern-conversations-streamed-2021-2">Clubhouse users should assume they're being recorded, a data-privacy expert said, following a breach that sent conversations to another website</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/the-office-drove-peacock-signups-but-didnt-hurt-netflix-data-2021-2">New data suggests 'The Office' gave a boost to NBCUniversal's Peacock, but losing the show didn't hurt Netflix</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/american-eagles-social-media-supply-chain-help-amid-pandemic-2021-2">How American Eagle Outfitters outperformed its peers during the pandemic thanks to 'distribution nodes,' body positivity, and TikTok</a> (Business Insider)</li><li><a href="https://www.cnbc.com/2021/02/22/capitol-riots-democrats-ask-tv-providers-about-role-in-spreading-misinformation.html">Democrats ask cable and streaming providers about their role in spreading misinformation ahead of Capitol riot</a> (CNBC)</li><li><a href="https://www.axios.com/capitol-siege-google-political-ad-ban-5000245d-35d6-4448-b7b2-daa7ccfe816a.html">Google to lift political ad ban put in place following Capitol siege</a> (Axios)<a href="https://www.axios.com/authors/sara/" title="Sara Fischer" data-vars-content-id="5000245d-35d6-4448-b7b2-daa7ccfe816a" data-vars-headline="Scoop: Google to lift political ad ban put in place following Capitol siege" data-vars-event-category="story" data-vars-sub-category="headshot" data-vars-click-url="https://www.axios.com/authors/sara/"></a></li></ul></section></section><section></section><p>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider" data-analytics-module="body_link" data-analytics-post-depth="100">subscribe to this daily email here</a>.</p><p><a href="https://www.businessinsider.com/business-insiders-top-advertising-and-media-stories-for-february-23-2021-2#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/racist-origins-marijuana-prohibition-legalization-2018-2">The racist origins of marijuana prohibition</a></p>
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