<p><img src="https://static3.businessinsider.com/image/603d00dd87d37600190d05b2-1105/Tonal in use.jpg" border="0" alt="Tonal in use" data-mce-source="Tonal"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Nordstrom is adding mini shops for Tonal, the fitness brand, to some of its stores, with the first opening later this month.</p><p>Tonal sells just one productan <a href="https://www.businessinsider.com/tonal-review-home-fitness-startup-2019-11">at-home workout machine for strength training</a>, retailing at $3,000.</p><p>The 40 Tonal shops will be added to Nordstrom stores in 21 states, including Nordstrom's flagship stores in Los Angeles, San Francisco, Chicago, and Dallas.</p><p>The move will massively expand Tonal's brick-and-mortar presence, more than tripling its number of shops, and bring the company to 12 new states. The fitness company has six of its own stores, as well as 10 located inside larger stores.</p><p>The Tonal machine mounts to your wall and lets you perform more than 200 exercises, such as deadlifts, bicep curls, and overhead presses. It also gives you on-demand coaching through a digital display, Tonal said in a press release.</p><p>The new mini shops will be 50-square-foot and will be staffed by Tonal employees, who can talk customers through the product and help them try the machine, Tonal said.</p><p><img src="https://static2.businessinsider.com/image/603d00bb13b221001876ad17-2262/Tonal x Nordstrom_Nordstrom Walnut Creek.JPG" border="0" alt="Tonal x Nordstrom" data-mce-source="Tonal x Nordstrom" data-mce-caption="The mini shops will be just 50 square foot."></p><p><a href="https://www.cnbc.com/2021/03/01/nordstrom-to-add-tonal-shops-in-40-stores-to-boost-fitness-offerings.html">CNBC</a> first reported on the news.</p><p>Talks between the two companies began in November, Lori Marten, a merchandise manager at Nordstrom, told CNBC.</p><p>Tonal spoke to other potential partners before deciding on Nordstrom because of the similarities between Nordstrom shoppers and Tonal's target market in areas such as age, income, and employment type, Christopher Stadler, Tonal's chief marketing officer, told CNBC.</p><p>The connected-fitness market has boomed during the pandemic as people have invested in more expensive at-home fitness equipment. Tonal told Insider <a href="https://www.businessinsider.com/tonal-coronavirus-sales-tripled-san-francisco-at-home-workout-2020-3">its sales tripled in just one week in March</a>.</p><p>Other companies including <a href="https://www.businessinsider.com/peloton-sales-surge-coronavirus-keeps-consumers-working-out-at-home-2020-5" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="0e77981a35df9c432d979da60cc44159">Peloton</a>, <a href="https://www.businessinsider.com/ergatta-ceo-financial-revenues-earnings-connected-fitness-sport-rowing-machine-2021-2">Ergatta</a>, and <a href="https://www.businessinsider.com/how-strava-became-the-fastest-growing-fitness-app-in-america-2020-9" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="e20482fdc6e192643e50519942fb11ee">Strava</a> have also seen their sales soarand Ergatta's CEO told Insider <a href="https://www.businessinsider.com/ergatta-ceo-financial-revenues-earnings-connected-fitness-sport-rowing-machine-2021-2">the at-home fitness trend is likely here to stay</a>.</p><p><strong>SEE ALSO: <a href="https://www.businessinsider.com/kleenwraps-microbial-wraps-covid-19-gyms-2020-11" >In the age of COVID-19, gym-goers are looking for safer ways to work out. KleenWraps says its microbial wraps are the solution</a></strong></p><p><a href="https://www.businessinsider.com/nordstrom-stores-tonal-home-gym-mini-shops-2021-3#comments">Join the conversation about this story »</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/worlds-most-expensive-liquid-thoroughbred-horse-semen-2020-3">Why thoroughbred horse semen is the world's most expensive liquid</a></p>
Click here to read full news..
