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Meet the 15 Goldman Sachs execs in charge of transforming Marcus from a consumer banking upstart into a Main Street powerhouse

Published by Business Insider on Tue, 02 Mar 2021


<p><img src="https://static5.businessinsider.com/image/603d638387d37600190d0852-2000/pjimage 4.jpg" border="0" alt="Marcus leadership" data-mce-source="Goldman Sachs, LinkedIn"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>For most of its 152-year history, Goldman Sachs was not a household name. Serving the ultra-wealthy and institutional clients, the investment bank flew below the radar for much of Main Street, never putting a logo on its buildings.</p><p>That all changed in 2008, when the investment bank became a bank holding company in the wake of the financial crisis. The move meant it could deal in deposits and checking accounts. But it would still be another eight years before it fully entered into the consumer banking space.</p><p>In 2016, Goldman launched Marcus, an upstart consumer bank within the firm looking to establish itself on Main Street.&nbsp;</p><p>Goldman employees in divisions like investment banking and sales and trading (now called global markets) tend to boast long tenures. More than half of firm's <a href="https://www.businessinsider.com/goldman-sachs-partner-class-2020-banking-wall-street-2020-11">2020 partner class started their careers at the firm</a>.&nbsp;</p><p>Marcus represented a change from that trend. Most of its senior leadership joined the firm from other companies or via acquisitions. And turnover within Marcus has been more similar to that of a startup.</p><p>The first big shift came with the establishment of a <a href="https://www.businessinsider.com/goldman-sachs-reshuffles-divisions-consumer-asset-management-2020-9">standalone consumer division at Goldman</a>, called the consumer and wealth management division, where Marcus now sits. Stephanie Cohen, <a href="https://www.businessinsider.com/stephanie-cohen-goldman-sachs-profile-consumer-banking-marcus-wealth-management-2021-1">a fast-rising star at Goldman</a> who previously served as the bank's strategy chief, and Tucker York, who was head of the bank's private-wealth business, were tapped to co-head the new division.&nbsp;</p><p>That was followed by a major reshuffling of top leadership that saw Harit Talwar, a partner in charge of all of Goldman's consumer business, effectively give way to Omer Ismail, also a partner at the firm and one of the original backers of Marcus within Goldman.</p><p>The change didn't last, though. Ismail, who took control at the start of the year, is already on his way out.</p><p>As of Monday, Ismail is leaving the firm along with David Stark, a fellow partner and one of the creators of the Marcus' Apple Card. Stark's departure comes less than a month after a promotion to <a href="https://www.businessinsider.com/goldman-sachs-names-former-stripe-exec-head-direct-consumer-business-2021-2">head the consumer business' large partnership strategy team</a>.</p><p>Both Ismail and Stark are joining Walmart's nascent fintech startup, <a href="https://www.bloomberg.com/news/articles/2021-02-28/goldman-s-consumer-chief-ismail-makes-surprise-exit-for-fintech'sref=5xrDvJna">as first reported by Bloomberg</a>.</p><p>Also this year, <a href="https://www.businessinsider.com/goldman-sachs-adam-dell-stepped-down-head-digital-product-marcus-2021-2">Marcus saw the departure of one of its earliest leaders</a>, an executive who had joined Goldman through its 2018 acquisition of Clarity Money. Adam Dell, the founder of Clarity Money, was a partner at Goldman and the head of digital products at Marcus before he stepped down from his role.</p><p>In late January, meanwhile, York and Cohen&nbsp;<a href="https://www.businessinsider.com/goldman-sachs-jemma-wolfe-stephan-lambert-consumer-strategy-stephanie-cohen-2021-1">detailed a new strategy and acquisitions team within the division</a>. The team is headed by Jemma Wolfe and Stephan Lambert, both of whom have been at the bank for nearly a decade.</p><p>In the wake of the leadership shakeups, Insider mapped out the top executives who still remain at Marcus. The group includes a mix of experts, many of whom are fairly new to the bank.&nbsp;</p><h2>Meet the top 15 executives who remain at Goldman Sachs' Marcus</h2><p><strong>SEE ALSO:&nbsp;<a href="https://www.businessinsider.com/latest-goldman-sachs-news-2019-5" >Goldman Sachs is losing 2 consumer banking execs to Walmart. Here's a look at how the powerhouse Wall Street bank has been making a Main Street push.</a></strong></p><p><strong>SEE ALSO:&nbsp;<a href="https://www.businessinsider.com/goldman-sachs-names-former-stripe-exec-head-direct-consumer-business-2021-2" >A former Stripe exec was just tapped to help run Goldman Sachs' Marcus and lead its direct-to-consumer strategy. Read the full memo here.</a></strong></p><h3>Harit Talwar, partner, head of consumer business</h3><img src="https://static2.businessinsider.com/image/603d5dab13b221001876afa4-400-300/harit-talwar-partner-head-of-consumer-business.jpg" alt="" /><p><p>The departure of partner Harit Talwar, who became chairman of Goldman Sachs' consumer business in January after spending nearly six years leading Marcus, was supposed to herald reinvigorated leadership at the retail bank. Now, Telwar has been brought back into the role he left just a few months ago.</p><p>Like many others on this list, Telwar wasn't a long-time Goldman employee when he joined Marcus in 2015.</p><p>Instead, his experience lay squarely in consumer finance. He was head of consumer banking at Morgan Stanley before the firm officially spun off Discover in 2007. At Discover, he served as head of US payments and subsequently president of US cards, according to his LinkedIn profile.</p></p><br/><br/><h3>Abhinav Anand, MD, global head of consumer risk</h3><img src="https://static2.businessinsider.com/image/603d5dba87d37600190d081d-400-300/abhinav-anand-md-global-head-of-consumer-risk.jpg" alt="" /><p><p>An early member of the Marcus team, Abhinav Anand is one of the few remaining leaders that joined the firm in 2015. Anand has served as the global head of consumer risk at Marcus and the head of consumer lending.</p><p>Brian King, formerly the chief risk officer at Marcus, left the bank in October last year to become chief risk officer of consumer and small business banking at <a href="https://www.businesswire.com/news/home/20200813005834/en/Wells-Fargo-Corporate-Risk-Names-New-Leaders-as-Part-of-an-Enhanced-Centralized-and-Independent-Risk-Model">Wells Fargo</a>.</p><p>Anand also led partnerships with the likes of <a href="https://www.businessinsider.com/amazon-goldman-sachs-partner-on-smb-lending-2020-6">Amazon</a>, <a href="https://www.businessinsider.com/if-you-cant-afford-to-travel-vacation-loans-uplift-affirm-2020-2">JetBlue</a> and <a href="https://www.businessinsider.com/walmart-goldman-sachs-partnering-on-smb-lending-2020-9">Walmart</a> at Marcus, per his LinkedIn profile.</p><p>Prior to joining the firm, Anand headed risk management at Discover.</p></p><br/><br/><h3>Swati Bhatia, partner, head of direct to consumer business</h3><img src="https://static1.businessinsider.com/image/603d5dd687d37600190d081e-400-300/swati-bhatia-partner-head-of-direct-to-consumer-business.jpg" alt="" /><p><p>Swati Bhatia, a former <a href="https://www.businessinsider.com/stripe-president-john-collison-coronavirus-downturn-2020-4">Stripe</a> exec, <a href="https://www.businessinsider.com/goldman-sachs-names-former-stripe-exec-head-direct-consumer-business-2021-2">joined Goldman Sachs as a partner in February</a> to lead the direct-to-consumer side of the Marcus business.</p><p>Bhatia leads one side of Goldman's two-pronged strategy when it comes to building out its consumer business: To reach consumers directly through Marcus and via partnerships. Goldman partner David Stark was appointed to lead the partnership side in February, but is <a href="https://www.businessinsider.com/walmart-reportedly-lures-goldman-sachs-bankers-to-lead-fintech-venture-2021-2">leaving the firm to join Walmart's new joint venture fintech company</a>.</p><p>Bhatia was most recently the chief payments risk officer at Stripe, an online payments fintech <a href="https://www.businessinsider.com/us-fintech-startup-stripe-raises-600-million-valued-at-36-billion-2020-4">last valued at $36 billion</a>.&nbsp;</p></p><br/><br/><h3>Lei Chen, MD, head of fraud risk</h3><img src="https://static5.businessinsider.com/image/603d5de487d37600190d081f-400-300/lei-chen-md-head-of-fraud-risk.jpg" alt="" /><p><p>Lei Chen is another Amex alum-turned-Marcus employee.&nbsp;</p><p>A managing director who joined Goldman in 2018, Chen spent more than 20 years at American Express in a variety of roles across the company, from underwriting to global commercial card risk. Most recently prior to joining Marcus, she was vice president in charge of global commercial analytics.</p></p><br/><br/><h3>Dustin Cohn, MD, head of brand & marketing for consumer and investment management</h3><img src="https://static3.businessinsider.com/image/603d706a13b221001876b00d-400-300/dustin-cohn-md-head-of-brand-and-marketing-for-consumer-and-investment-management.jpg" alt="" /><p><p>Cohn joined Marcus as head of brand and marketing communications in 2015. His remit expanded in 2019, and he now leads marketing for the entire consumer and investment management division.</p><p>Prior to joining the firm, Cohn was chief marketing officer for retailer Jockey and textile supplier Optimer, and was a director of marketing at PepsiCo.</p></p><br/><br/><h3>Sonali Divilek, MD, head of product, consumer business</h3><img src="https://static5.businessinsider.com/image/603d626213b221001876afc4-400-300/sonali-divilek-md-head-of-product-consumer-business.jpg" alt="" /><p><p>Like Harit Telwar, Sonali Divilek also came to Goldman Sachs with a background in credit cards, having spent 15 years at American Express, according to her own LinkedIn page. She spent time as Amex's head of global charge products and commercial payments after working her way up from a manager role when she joined in 2002.&nbsp;</p><p>Divilek joined Marcus in 2019 as a managing director from Prudential Financial, where she had been COO of the firm's Advisory Services group.&nbsp;</p><p>As head of product at Marcus, Divilek has overseen the rollout of several new tools recently launched by Marcus, including Marcus Insights and <a href="https://www.businessinsider.com/goldman-sachs-new-marcus-invest-robo-advisor-wealth-management-2021-2">Marcus Invest.</a></p></p><br/><br/><h3>John Fathers, MD, head of consumer technology</h3><img src="https://static1.businessinsider.com/image/603d5ec587d37600190d0829-400-300/john-fathers-md-head-of-consumer-technology.jpg" alt="" /><p><p>John Fathers, a managing director at Goldman, heads up the consumer technology team within Marcus. Unlike many on this list, Fathers has spent the vast bulk of his 25-year career at Goldman.&nbsp;</p><p>He joined the firm in 1996, according to his LinkedIn profile, before leaving in 2018 to join JPMorgan Chase. Fathers returned to Goldman less than a year later.</p></p><br/><br/><h3>Andrea Finan, MD, head of digital investing</h3><img src="https://static4.businessinsider.com/image/603d628313b221001876afc5-400-300/andrea-finan-md-head-of-digital-investing.jpg" alt="" /><p><p>Andrea Finan brought a long track record of experience at Goldman Sachs to Marcus when she became head of digital investing within consumer wealth management in 2018. In this role, she most recently spearheaded the February launch of Marcus Invest with Sonali Divilek.</p><p>She joined Goldman in 2003 after beginning her career at Brown Brothers Harriman. Over the past 18 years she has worked on teams ranging from strategic client services to digital solutions within the firm's investment management division.</p><p>&nbsp;</p></p><br/><br/><h3>Chantal Garcia, MD, COO of consumer banking</h3><img src="https://static6.businessinsider.com/image/603d5ed287d37600190d082a-400-300/chantal-garcia-md-coo-of-consumer-banking.jpg" alt="" /><p><p>A 20-year Goldman veteran, Chantal Garcia currently serves as COO of consumer banking.</p><p>Garcia joined the firm in 2000, spending most of her career in human capital management, the firm's HR division, before transitioning to her current role in February last year, according to LinkedIn.</p><p>Garcia was <a href="https://www.businessinsider.com/goldman-sachs-new-managing-director-list-is-out-2017-11">named a managing director in 2017</a>.</p></p><br/><br/><h3>Irfan Hussain, partner, chief information officer for consumer and wealth management</h3><img src="https://static1.businessinsider.com/image/5f7374d574fe5b0018a8e044-400-300/irfan-hussain-partner-chief-information-officer-for-consumer-and-wealth-management.jpg" alt="" /><p><p>Irfan Hussain was named chief information officer for Goldman's consumer and wealth management division in January this year.&nbsp;</p><p>Another Goldman veteran, Hussain joined the firm as an analyst in 1995, leading technology for the securities division.</p><p>After nearly two decades leading tech for various desks in sales and trading, Hussain moved to the asset management side of the business in 2014, the same year he was named partner.</p></p><br/><br/><h3>Elisabeth Job Kozack, MD, co-head of consumer lending</h3><img src="https://static4.businessinsider.com/image/603d5efe87d37600190d082c-400-300/elisabeth-job-kozack-md-co-head-of-consumer-lending.jpg" alt="" /><p><p>Marcus was in its infancy when Elisabeth Job Kozack first joined Goldman Sachs in 2015 as a vice president working on the bank's digital lending team. Now, Kozack is a managing director and co-head of consumer lending at Marcus &mdash; and one of the longest-serving leaders at the consumer bank.&nbsp;</p><p>Lending would grow to be a big part of Marcus' initial growth.<a href="https://www.goldmansachs.com/media-relations/press-releases/current/pdfs/2020-q4-strategic-update.pdf">In its latest strategic update,</a> Goldman Sachs said it hopes to grow Marcus' consumer lending and card base by 150% by 2024, compared to a 28% target for deposit base growth.</p><p>Prior to Marcus, Kozack was a nine-year veteran of American Express, where she ultimately oversaw one of the company's most popular card offerings, the Platinum card, and one of its most exclusive, the Centurion card.</p></p><br/><br/><h3>John Lazzati, MD, consumer cards</h3><img src="https://static2.businessinsider.com/image/603d5f0e87d37600190d082d-400-300/john-lazzati-md-consumer-cards.jpg" alt="" /><p><p>John Lazzati leads consumer cards at Marcus. Based in Wilmington, Delaware, he joined the firm as a managing director in December last year, equipped with a wealth of consumer-card experience.&nbsp;</p><p>Lazzati most recently developed and launched a new credit-card business for student-loans giant Sallie Mae, according to LinkedIn.</p><p>Prior to that, he led unsecured lending and card products for Citi, spent four years as chief marketing officer at Swift, and started his career working on business credit products at Bank of America.</p></p><br/><br/><h3>Des McDaid, MD, head of UK deposits</h3><img src="https://static1.businessinsider.com/image/603d5f2f13b221001876afb0-400-300/des-mcdaid-md-head-of-uk-deposits.jpg" alt="" /><p><p>Marcus doesn't operate solely in the US. Managing Director Des McDaid heads the retail bank's deposit operations in the UK, where he joined Goldman Sachs in 2017.&nbsp;</p><p>Prior to joining Marcus, McDaid was at Edinburgh-based TSB Bank, according to his LinkedIn, which he joined in 2014 and where he last managed its savings and loans business.</p><p>McDaid also spent 10 years at ING Direct UK before its sale to Barclays in 2013. At ING, McDaid oversaw the savings business line and also led customer and product marketing teams.&nbsp;</p></p><br/><br/><h3>Marcos Rosenberg, MD, head of deposits</h3><img src="https://static3.businessinsider.com/image/603d5f3d13b221001876afb1-400-300/marcos-rosenberg-md-head-of-deposits.jpg" alt="" /><p><p>Another relatively new entrant to Goldman Sachs, Marcos Rosenberg joined the firm in 2017 as its head of deposits after a career in consumer banking and venture capital.&nbsp;</p><p>Rosenberg spent four years as a managing partner at late-stage venture fund Spinnaker Ventures in San Francisco before joining Bank of America as a senior vice president in charge of consumer deposits in 2003, according to his LinkedIn.</p><p>The bulk of Rosenberg's career prior to Marcus, however, was spent at USAA, the investing, banking, and insurance giant. Over the course of 10 years there, he served as head of key business units for the bank including credit cards, consumer lending, deposits, and USAA's savings and trust business.</p></p><br/><br/><h3>Doug Villone, MD, global head of operations for Marcus</h3><img src="https://static5.businessinsider.com/image/603d5f4913b221001876afb2-400-300/doug-villone-md-global-head-of-operations-for-marcus.jpg" alt="" /><p><p>Doug Villone joined Marcus as a managing director leading global operations for Marcus in 2018.&nbsp;</p><p>Prior to joining, he spent 10 years at Barclay where he held various leadership roles in operations, customer service, and strategy. He started his career at MBNA America Bank, and spent a few years at HSBC before joining Barclays.</p></p><br/><br/>
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