Jalade-Ekeinde, Ighodaro, others join global campaign against malaria

A new youth-focused creative campaign powered by African stars launches today to draw the line against malaria, one of humanitys oldest and deadliest diseases. Against the backdrop of the COVID-19 pandemic, the campaign is championed by a global coalition of change-makers and culture influencers inspiring Africas youths to demand political action from their leaders to end malaria within a generation.Popular faces featured on the campaign include Dr. Omotola Jalade-Ekeinde, Nigerian actress and philanthropist; Laolu Sebanjo, Nigerian-British artist; Osas Ighodaro, Nigerian-American actress/producer and Meji Alabi, critically acclaimed filmmaker and music director. Other stars in the line-up are Saray Khumalo, South African explorer and Eliud Kipchoge, Kenyan athlete and Olympic Gold-medalist.Dr Abdourahmane Diallo, CEO of RBM Partnership to End Malaria addresses the renewed urgency in the fight against malaria saying, Long-time investments in the malaria fight continue to pay dividends and are pulling double duty during the pandemic. By strengthening our health care systems, we can better respond to both new and existing health threats. Today, we must all draw the line against malaria and recommit to achieving zero malaria in Africa and around the world.Speaking on the creative concept, Meji Alabi says, Its refreshing to talk about the worlds oldest disease in a new way and to focus on young people while showcasing the infectious energy, talent and inspiration coming out of Africa right now. From art, to music, culture, and fashionthe influence and creativity is palpable.
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