<p><img src="https://static2.businessinsider.com/image/5feb6c18a644880018193a82-2400/AlexaCollins_12.29.jpg" border="0" alt="Alexa Collins - Instagram influencer" data-mce-source="Alexa Collins." data-mce-caption="Alexa Collins is an Instagram influencer with around 1.2 million followers."></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Instagram influencers often rely on brand deals as their main source of income.</p><p>With a variety of monetizable features on Instagramlike in-feed posts, Stories, Reels, IGTV, and Livesinfluencers can offer advertisers a range of content types.</p><p>Brands are set to spend up to $15 billion on influencer marketing by 2022, according to <a href="https://www.businessinsider.com/influencer-marketing-report">Business Insider Intelligence</a>. And they're hiring creators with big and small audiences across a <a href="https://www.businessinsider.com/plant-influencers-are-getting-brand-deals-and-growing-followings-2020-8">wide range</a> of categories.</p><p><a href="https://www.businessinsider.com/types-of-influencers-on-social-media-micro-macro-nano-classification-2020-1">"Micro" influencers</a> (who generally have fewer than 100,000 followers) have <a href="https://www.businessinsider.com/instagram-micro-influencers-fueling-industry-rebound-data-2020-12">become a high priority for many brands</a>. Micro influencersand even some "<a href="https://www.businessinsider.com/how-much-money-nano-influencers-make-instagram-youtube-tiktok-sponsorship-2020-11">nano" influencers</a> with fewer than 10,000 followershave turned their social-media hobbies into paid side hustles <a href="https://www.businessinsider.com/how-much-money-micro-influencers-charge-instagram-brand-sponsorships-2020-8">by working with brands</a>.</p><p>To get these deals, influencers often use media kits to showcase their value to a company, providing audience metrics and listing the advertisers they've worked with. Some kits also include pay rates. </p><p>"I update my media kit probably monthly because it's literally your resume or your portfolio that you're sending into brands," Macy Mariano, an Instagram influencer, <a href="https://www.businessinsider.com/instagram-influencer-shares-media-kit-pay-rates-1-million-followers-2020-11">told Insider</a> in December.</p><p>Here are seven examples of real media kits that influencers use to land brand deals on Instagram (ordered from least followers to most):</p><p><em>This post has been updated to add more media kits.</em></p><h3>Kayla Compton: about 1,900 Instagram followers</h3><img src="https://static1.businessinsider.com/image/6041158c2dc9010018355673-400-300/kayla-compton-about-1900-instagram-followers.jpg" alt="" /><p><p>Kayla Compton, 23, is a part-time influencer based in San Diego. She has about 1,900 followers on Instagram and about 3,400 subscribers on YouTube. </p><p>While YouTube is Compton's primary social-media platform, her Instagram plays an important role in her brand sponsorships.</p><p>Compton told Insider in March that her starting rate for a brand sponsorship package (which usually includes a YouTube video, Instagram post, and a few Stories) was $250. </p><p>"A lot of people might think, 'Oh, if you have a thousand followers, no one's going to pay you for that,'" Compton said. "But if you have a very engaged audience and you can target people really well and have a good connection with your audience, brands will pay for that."</p><p>In Compton's media kit, she highlights that she has a 5.6% engagement rate on Instagram. </p><p><strong>Check out the full media kit here (obtained in March 2021):</strong></p><p><strong><a href="https://www.businessinsider.com/nano-influencer-media-kit-example-pay-rates-youtube-instagram-2021-3" data-analytics-module="body_link" data-analytics-post-depth="60" data-uri="9c6193d7451dda465e6f12cb2803e211">A YouTube nano influencer shares the exact 8-page media kit she uses to get brand deals</a></strong></p></p><br/><br/><h3>Jen Lauren: about 3,000 Instagram followers</h3><img src="https://static2.businessinsider.com/image/5fae93431e8d50001981354f-400-300/jen-lauren-about-3000-instagram-followers.jpg" alt="" /><p><p>Jen Lauren is a 24-year-old nano lifestyle influencer on Instagram and YouTube with 1,000 to 3,000 followers on each platform.</p><p>Lauren has started to make money by partnering with brands on sponsorships, she told Insider in November. </p><p>Lauren is considered a "nano" influencer on YouTube and Instagram. Nano influencers often specialize in a specific niche, with a small and engaged community. They generally have fewer than 5,000 subscribers on YouTube and between 2,500 and 10,000 followers on Instagram. </p><p><strong>Check out the full media kit here (obtained in November 2020):</strong></p><p><a href="https://www.businessinsider.com/nano-influencer-media-kit-example-brand-deals-youtube-instagram-2020-11">A YouTube and Instagram nano influencer shares the simple 3-page media kit that helped land her first brand deal — and how much she gets paid</a></p></p><br/><br/><h3>Laur DeMartino: about 5,000 Instagram followers</h3><img src="https://static5.businessinsider.com/image/5fea27bbedf8920018093e82-400-300/laur-demartino-about-5000-instagram-followers.jpg" alt="" /><p><p>Laur DeMartino, 19, is a college student who's also a part-time lifestyle content creator. She told Business Insider that she treats her content as a "mini internship." </p><p>DeMartino is a nano influencer, and while she has a larger audience on Instagram (<a href="https://www.instagram.com/lauryolo13/'hl=en" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="27e04de711fce37a701a91d93be210b9">5,200 followers</a>) and TikTok (<a href="https://www.tiktok.com/@lauryolo13'source=h5_m" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="764136ef3f019c20357441c7d87c3d64">4,200 followers</a>), she primarily focuses on YouTube, where she had about <a href="https://www.youtube.com/lauryolo" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="38f58e3c740f880b53fed7e4d8da46af">3,300 subscribers</a> as of November. </p><p>In 2020, she secured a brand deal worth $4,000, which included a $1,000 gift card to purchase the product. The deal included deliverables across all three of her primary social-media platforms, she said.</p><p>Her media kit highlights her previous brand partnerships and audience demographics.</p><p><strong>Check out the full media kit here (obtained in November 2020):</strong></p><p><strong><a href="https://www.businessinsider.com/youtube-instagram-nano-influencer-shares-media-kit-brand-pitch-2020-11" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="2a7c1f64064a9e99bb19afcb65150c75">Here's the exact 9-page media kit a YouTube and Instagram nano influencer uses to get brand sponsorships</a></strong></p></p><br/><br/><h3>Jade Darmawangsa: about 51,000 Instagram followers</h3><img src="https://static2.businessinsider.com/image/5feb2b2ea644880018193985-400-300/jade-darmawangsa-about-51000-instagram-followers.jpg" alt="" /><p><p>Jade Darmawangsa is a YouTube creator (380,000 subscribers) and Instagram influencer (51,000 followers) who's developed a full-time business through brand sponsorships and collaborations.</p><p>On average, she charges between $500 and $2,000 for a sponsored Instagram post, she told Insider in October. </p><p>In her media kit, Darmawangsa details her Instagram demographics and analytics. Her account has a total reach of 118,899,860, which is a compilation of the full following of all her followers and shows the total potential reach her page has.</p><p>The Los Angeles-based creator launched her YouTube channel in 2015. </p><p><strong>Check out the full media kit here (obtained in October 2020):</strong></p><p><a href="https://www.businessinsider.com/youtube-influencer-media-kit-real-example-used-for-brand-sponsorships-2020-10">A YouTube creator with about 380,000 subscribers shares the exact 4-page media kit she uses to land brand deals and how much money she charges</a></p></p><br/><br/><h3>Macy Mariano: about 111,000 Instagram followers</h3><img src="https://static2.businessinsider.com/image/5fea2812edf8920018093e84-400-300/macy-mariano-about-111000-instagram-followers.jpg" alt="" /><p><p>Travel and style influencer Macy Mariano is an <a href="https://www.instagram.com/wanderwithmacy/'hl=en" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="20">Instagram creator</a> who has worked with brands like Lululemon, Champs Sports, and Four Seasons Hotels and Resorts.</p><p>Mariano said many advertisers will ask to see her media kit when negotiating terms for a sponsored content deal.</p><p>"I think it's super important if you want to take this seriously," Mariano told Insider in 2020. "I send them now to everyone I get in touch with. It's just a good way to express who you are and what you've done so they can see your past and current work." </p><p>Mariano had 105,000 Instagram followers when Insider obtained the media kit in February. Today, she has 111,000 followers.</p><p><strong>Check out the full media kit here (obtained in February 2020):</strong></p><p><strong><a href="https://www.businessinsider.com/instagram-influencer-shares-media-kit-brand-pitch-hundred-thousand-followers-2020-2" data-analytics-module="body_link" data-analytics-post-depth="40">An Instagram influencer with 100,000 followers shares the 9-page media kit she uses to pitch brands, which includes how much money she charges</a></strong></p></p><br/><br/><h3>Marina Mogilko: about 720,000 Instagram followers</h3><img src="https://static2.businessinsider.com/image/5e74c5e8c4854018151af002-400-300/marina-mogilko-about-720000-instagram-followers.jpg" alt="" /><p><p>Entrepreneur and creator Marina Mogilko has worked with brands like Audible and Skillshare on sponsored videos. She lives in San Francisco and is the cofounder of a travel agency, LinguaTrip. </p><p>Her media kit includes case studies of past campaigns and her audience analytics. It begins with her channel categories: business, education, languages, life in Silicon Valley, and personal development.</p><p>It also lists the audience demographics for her language channel: Her audience is 18 to 44 years old, 52% male and 48% female. Her top sources of viewers are the US, UK, Canada, Russia, and India.</p><p><strong>Check out the full media kit here (obtained in May 2020):</strong></p><p><strong><a href="https://www.businessinsider.com/youtube-influencer-shares-media-kit-brand-pitch-2-million-followers-2020-5" data-analytics-module="body_link" data-analytics-post-depth="80">A YouTube creator with 2 million subscribers shares the exact 24-page media kit she uses to get brand sponsorships</a></strong></p></p><br/><br/><h3>Alexa Collins: about 1.2 million Instagram followers</h3><img src="https://static2.businessinsider.com/image/5fbc032032f2170011f70b02-400-300/alexa-collins-about-12-million-instagram-followers.jpg" alt="" /><p><p>Alexa Collins is a Miami-based influencer with 1.2 million Instagram followers.</p><p>Since kicking off her Instagram account in March 2016, Collins has posted a stream of swimsuit and <a href="https://www.instagram.com/p/B2cLORJnPr6/" data-analytics-module="body_link" data-analytics-post-depth="80">dog</a> photos, clothing (and occasionally <a href="https://www.instagram.com/p/B8G6oKzH8jX/" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="80">tax accounting</a>) promotions, and <a href="https://www.instagram.com/p/CG-BDt7HchE/" target="_blank" rel="noopener" data-analytics-module="body_link" data-analytics-post-depth="80">product placements</a> that provide the 25-year-old with a steady income. </p><p>"I started this a while ago, and it takes a really long time to build a following on an app," Collins said. "I work with a lot of clothing and swimwear and makeup and hair brands — a lot of girly stuff."</p><p>Collins now works with the talent management agency Johnson Sports Entertainment, which also represents NFL players and professional golfers, to secure brand deals. She also pitches advertisers directly using an 8-page media kit.</p><p><strong>Check out the full media kit here (obtained in November 2020):</strong></p><p><strong><a href="https://www.businessinsider.com/instagram-influencer-shares-media-kit-pay-rates-1-million-followers-2020-11" data-analytics-module="body_link" data-analytics-post-depth="80">An Instagram influencer with 1 million followers breaks down how much money she charges for sponsored content and the 8-page media kit she sends to brands</a></strong></p></p><br/><br/>
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