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Private equity is taking aim at advertising

Published by Business Insider on Tue, 30 Mar 2021


<bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Hi and welcome to Insider Advertising for March 30. I'm senior advertising reporter Lauren Johnson, and here's what's going on:</p><ul><li><a href="https://www.businessinsider.com/top-private-equity-firms-investing-in-advertising-industry-2021-3">Private equity eyes advertising.</a></li><li><a href="https://www.businessinsider.com/id5-series-a-pitch-deck-to-save-digital-ad-targeting-2021-3">Adtech company ID5 raises $6 million.</a></li><li><a href="https://www.businessinsider.com/t-mobile-pulls-the-plug-on-tvision-months-after-launch-2021-3">T-Mobile pulls TVision.</a></li></ul><p>If this email was forwarded to you, <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising&amp;hash=7b80d46ae169287dfc6c392039d19857">sign up here for your daily insider's guide to advertising and media.</a></p><p>Tips, comments, suggestions' Drop me a line at <a href="mailto:ljohnson@insider.com">LJohnson@insider.com </a>or on Twitter at <a href="https://twitter.com/LaurenJohnson">@LaurenJohnson.</a></p><hr><section><h3><a href="https://www.businessinsider.com/top-private-equity-firms-investing-in-advertising-industry-2021-3"><img src="https://static3.businessinsider.com/image/6058e4860d155e0019ef6070-1279/Laura Held.jpg" border="0" alt="Laura Held" data-mce-source="Shamrock Capital"></a></h3><h3><a href="https://www.businessinsider.com/top-private-equity-firms-investing-in-advertising-industry-2021-3">14 top private-equity firms that are pouring billions into the advertising industry</a></h3><ul><li><a href="https://www.businessinsider.com/top-private-equity-firms-investing-in-advertising-industry-2021-3">Private equity has become a significant buyer of advertising agencies in the past five years, Patrick Coffee reports.</a></li><li>That trend has intensified as the pandemic grounded traditional buyers like agency holding companies.</li><li>Insider identified 14 firms like Bain and Carlyle Group that are spending big in the marketing sector.</li></ul></section><section></section><h3><a href="https://twitter.com/LaurenJohnson"></a><a href="https://www.businessinsider.com/top-private-equity-firms-investing-in-advertising-industry-2021-3">Read the story.</a></h3><hr><p><a href="https://www.businessinsider.com/id5-series-a-pitch-deck-to-save-digital-ad-targeting-2021-3"><img src="https://static2.businessinsider.com/image/5fce4c58eadd8400183df76c-1353/Mathieu Roche headshot.jpg" border="0" alt="Mathieu Roche, CEO of ID5" data-mce-source="ID5"></a></p><section><h3><a href="https://www.businessinsider.com/id5-series-a-pitch-deck-to-save-digital-ad-targeting-2021-3">Read the pitch deck that a startup used to raise $6 million to save targeted advertising</a></h3></section><section></section><ul><li><a href="https://www.businessinsider.com/id5-series-a-pitch-deck-to-save-digital-ad-targeting-2021-3">Adtech firm ID5 has raised $6 million in Series A funding, I reported.</a></li><li>The funding comes as Google and Apple plan big privacy-driven changes to how advertisers target and measure ads.</li><li>The firm is chasing a $13 billion industry in identity solutions.</li></ul><h3><a href="https://www.businessinsider.com/id5-series-a-pitch-deck-to-save-digital-ad-targeting-2021-3">Read the story.</a></h3><hr><section><h3><a href="https://www.businessinsider.com/t-mobile-pulls-the-plug-on-tvision-months-after-launch-2021-3"><img src="https://static1.businessinsider.com/image/60624ac067187800184ad322-2400/AP19322545001881.jpg" border="0" alt="T-Mobile CEO Mike Sievert." data-mce-source="Brian Ach/Associated Press" data-mce-caption="T-Mobile CEO Mike Sievert."></a></h3></section><section></section><section><h3><a href="https://www.businessinsider.com/t-mobile-pulls-the-plug-on-tvision-months-after-launch-2021-3">T-Mobile pulled the plug on its streaming video service, TVision, just 5 months after launch</a></h3></section><section></section><ul><li><a href="https://www.businessinsider.com/t-mobile-pulls-the-plug-on-tvision-months-after-launch-2021-3">T-Mobile pulled the plug on its streaming video offering and offers YouTube TV instead, Claire Atkinson reports.</a></li><li>The phone giant billed the move as part of a broad partnership with Google and streamer Philo.</li><li>Video costs will go up for many T-Mobile customers.</li></ul><h3><a href="https://www.businessinsider.com/t-mobile-pulls-the-plug-on-tvision-months-after-launch-2021-3">Read the story.</a></h3><hr><h3>More stories we're reading:</h3><section><ul><li><a href="https://www.businessinsider.com/inside-nike-restructure-layoffs-dtc-resale-digitalization-2021-3">Nike is transforming from a marketing company into a technology brand. 7 company insiders say the changesincluding mass layoffs and team restructuringare creating internal turmoil.</a> (Insider)</li><li><a href="https://www.businessinsider.com/lil-nas-x-satan-shoe-sells-out-under-one-minute-2021-3">Lil Nas X's 'Satan Shoe'made with one drop of human bloodsold out in under a minute, bringing in nearly $700,000</a> (Insider)</li><li><a href="https://www.businessinsider.com/instagram-funds-video-production-for-some-top-tiktok-influencers-2021-3">Instagram is funding new shows from some of TikTok's top stars in its latest effort to woo creators</a> (Insider)</li><li><a href="https://www.businessinsider.com/washington-post-reverses-decision-barring-felicia-sonmez-covering-sexual-assault-2021-3">The Washington Post reversed a decision to bar a reporter from covering sexual assault after she spoke about the ban on Twitter</a> (Insider)</li><li><a href="https://www.adweek.com/media/triplelift-to-sell-majority-stake-to-vista-equity-partners-for-1-4-billion/">TripleLift to sell majority stake to Vista Equity Partners for $1.4 billion</a> (Adweek)</li><li><a href="https://www.campaignlive.com/article/facebook-puts-750-million-global-media-account-review/1711325">Facebook puts $750 million global media account up for review</a> (Campaign)</li><li><a href="https://www.cnn.com/2021/03/28/media/media-layoffs-march-2021/index.html">The media is slashing jobs again as the Trump news cycle fades and the economy struggles</a> (CNN)</li><li><a href="https://variety.com/2021/tv/news/team-whistle-acquired-eleven-sports-1234939941/">Team Whistle to be acquired by U.K.'s Eleven Sports</a> (Variety)</li></ul></section><p><a href="https://www.cnn.com/profiles/kerry-flynn"></a>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@insider.com">LJohnson@insider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider" data-analytics-module="body_link" data-analytics-post-depth="100">subscribe to this daily email here</a>.</p><p><a href="https://www.businessinsider.com/insiders-top-advertising-and-media-stories-for-march-30-2021-3#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/what-its-like-travel-during-coronavirus-outbreak-planes-airports-virus-2020-3">Here's what it's like to travel during the coronavirus outbreak</a></p>
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