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Ad agency Phenomenon, which worked with Pepsi and DC Entertainment, parts with its CEO and founder after 15 years

Published by Business Insider on Thu, 01 Apr 2021


<p><img src="https://static3.businessinsider.com/image/6064ebfe6183e10019819a2d-1024/Nicolas Berggruen BY Thierry MonasseGetty Images.jpg" border="0" alt="Nicolas Berggruen" data-mce-source="Thierry Monasse/Getty Images"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Los Angeles ad agency Phenomenon has parted ways with its founder and CEO Krishnan Menon after 15 years.</p><p>An agency spokesman confirmed that Menon is no longer with the company and said Phenomenon is searching for his successor.</p><p>Menon launched Phenomenon in 2006 after holding top roles at agencies like Omnicom's DDB and Publicis' Digitas.</p><p>Phenomenon is <a href="https://www.businesswire.com/news/home/20190724005154/en/Brand-Transformation-Agency-Phenomenon-Announces-Majority-Investment-From-Berggruen-Holdings-and-Sleeping-Bear-Capital">owned by</a> private-equity firms Sleeping Bear Capital and Berggruen Holdings.&nbsp;Menon <a href="https://www.inc.com/magazine/201109/inc-500-krishnan-menon-phenomenon.html">often spoke</a> of flying below the industry radar, but Phenomenon has had big-name clients such as PepsiCo, DC Entertainment, Neustar, Intuit, and Crate and Barrel. It positioned itself as a combination ad agency and consulting firm and <a href="https://variety.com/2016/film/news/adam-stone-phenomenon-president-1201683852/">expanded into TV and film.</a></p><p>The agency acquired Detroit-based digital agency Marketing Supply Co. in January.</p><p>Beyond advertising, Menon co-created the reality TV show "America's Prom Queen," which aired on ABC Family for one season in 2008.&nbsp;</p><p>Menon did not respond to emails and calls seeking comment.</p><p><a href="https://www.businessinsider.com/ad-agency-phenomenon-parts-with-founder-and-ceo-2021-3#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/electric-planes-future-of-aviation-problems-regulations-2020-3">Why electric planes haven't taken off yet</a></p>
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