<p><img src="https://static1.businessinsider.com/image/5fcab4e2037cbd00186140a3-2222/201021_DENOUTDOORS-0087.jpg" border="0" alt="Den A-frame cabin" data-mce-source="Brandon Schulman" data-mce-caption="The assembled Den A-frame cabin." data-link="https://denoutdoors.com/pages/aframe-house-kits"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Den Outdoors unveiled a <a href="https://denoutdoors.com/pages/aframe-house-kits">do-it-yourself</a> <a href="https://denoutdoors.com/pages/aframe-house-kits">A-frame Cabin kit</a> that can be assembled in three days.</p><p>Unlike most cabin and <a href="https://www.businessinsider.com/tiny-home-wheels-designed-coronavirus-work-from-home-2020-11">tiny home makers that sell fully built units</a>, New York-based Den Outdoors takes the approach of selling both construction plans and do-it-yourself kits with all of the necessary parts. In line with these two product types, the A-frame cabin's plans can be purchased for $99, and the full DIY kit starts at $21,000.</p><p><strong><em>Read more:</em></strong><a href="https://www.businessinsider.com/the-top-5-diy-home-renovations-to-maximize-your-property-value'r=bc-sub"> <em>The top 5 do-it-yourself home renovations to maximize your property value, from the dean of a top-ranked interior design program</em></a></p><p>According to Den founder Mike Romanowicz in an email interview with Business Insider, the company and its cabin kit has seen a "huge swell of traffic and interested customers."</p><p>"What's propelling the product's popularity is that we've launched something that has exactly the right characteristics that people want," Romanowicz wrote in the email interview with Business Insider. "It's beautiful, fast to build, and accessibly priced relative to other options in the market."</p><p>Keep scrolling to see inside the wildly hyped A-frame cabin:</p><p><strong><em>Read more:</em></strong><a href="https://www.businessinsider.com/hometalk-pitch-deck-do-it-yourself-diy-2019-4'r=bc-sub"> <em>Here's the pitch deck this New York startup used to raise $15 million to expand the services it offers its community of 17 million do-it-yourselfers</em></a></p><p><strong>SEE ALSO: <a href="https://www.businessinsider.com/backyard-shed-maker-129000-tiny-homes-on-wheels-dw-2020-11" >Why a backyard shed maker decided to pivot to making tiny homes and offices on wheelssee inside its $129,000 DW model</a></strong></p><h3>The A-frame Cabin kit comes in three finishes: a black Forest, grey Alpine, and cream Coast.</h3><img src="https://static3.businessinsider.com/image/5fcab5b0037cbd00186140ae-400-300/the-a-frame-cabin-kit-comes-in-three-finishes-a-black-forest-grey-alpine-and-cream-coast.jpg" alt="" /><p><p><em>Source: <a href="https://denoutdoors.com/pages/aframe-house-kits">Den Outdoors</a></em></p></p><br/><br/><h3>The back of the cabin has a large floor-to-ceiling double-pane glass window for a flood of natural light.</h3><img src="https://static5.businessinsider.com/image/5fcab5fcb6a3a800199b6d03-400-300/the-back-of-the-cabin-has-a-large-floor-to-ceiling-double-pane-glass-window-for-a-flood-of-natural-light.jpg" alt="" /><br/><br/><h3>The 115-square foot cabin is 12 feet tall with 11-foot ceilings ...</h3><img src="https://static1.businessinsider.com/image/5fcab5b9b6a3a800199b6cfd-400-300/the-115-square-foot-cabin-is-12-feet-tall-with-11-foot-ceilings-.jpg" alt="" /><br/><br/><h3> and has room for two people with a king bed or two twin beds.</h3><img src="https://static6.businessinsider.com/image/5fcab5f2b6a3a800199b6d02-400-300/-and-has-room-for-two-people-with-a-king-bed-or-two-twin-beds.jpg" alt="" /><br/><br/><h3>The A-frame can remain both on or off-grid, and has insulated floors and windows, making it four-seasons friendly.</h3><img src="https://static6.businessinsider.com/image/5fcab5c2037cbd00186140af-400-300/the-a-frame-can-remain-both-on-or-off-grid-and-has-insulated-floors-and-windows-making-it-four-seasons-friendly.jpg" alt="" /><br/><br/><h3>It's no surprise the A-frame kit has become so popular given trends that have appeared during COVID-19.</h3><img src="https://static6.businessinsider.com/image/5fcab5cb037cbd00186140b0-400-300/its-no-surprise-the-a-frame-kit-has-become-so-popular-given-trends-that-have-appeared-during-covid-19.jpg" alt="" /><br/><br/><h3>The product capitalizes on two movements that have exploded during the coronavirus pandemic: tiny and remote living, and do-it-yourself projects.</h3><img src="https://static6.businessinsider.com/image/5fcab647037cbd00186140ba-400-300/the-product-capitalizes-on-two-movements-that-have-exploded-during-the-coronavirus-pandemic-tiny-and-remote-living-and-do-it-yourself-projects.jpg" alt="" /><br/><br/><h3>The A-frame cabin fits perfectly in the tiny home segment boom that both rental companies and makers have been seeing during the coronavirus pandemic, as reported by the Wall Street Journal.</h3><img src="https://static4.businessinsider.com/image/5fcab72fb6a3a800199b6d19-400-300/the-a-frame-cabin-fits-perfectly-in-the-tiny-home-segment-boom-that-both-rental-companies-and-makers-have-been-seeing-during-the-coronavirus-pandemic-as-reported-by-the-wall-street-journal.jpg" alt="" /><p><p><em>Source: </em><a href="https://www.wsj.com/articles/travelers-turn-to-tiny-homes-during-covid-19-11605128533"><em>Wall Street Journal</em></a></p></p><br/><br/><h3>According to Romanowicz, people have been looking for spaces that are near the outdoors, whether that be in the form of a tiny home, "normal" sized home, or cabin.</h3><img src="https://static2.businessinsider.com/image/5fcab5d7037cbd00186140b1-400-300/according-to-romanowicz-people-have-been-looking-for-spaces-that-are-near-the-outdoors-whether-that-be-in-the-form-of-a-tiny-home-normal-sized-home-or-cabin.jpg" alt="" /><br/><br/><h3>"People are moving from cities to residential areas, and folks still in cities are seeking vacation homes for extra space and a place to go retreat from urban living," Romanowicz wrote.</h3><img src="https://static2.businessinsider.com/image/5fcab5e0037cbd00186140b2-400-300/people-are-moving-from-cities-to-residential-areas-and-folks-still-in-cities-are-seeking-vacation-homes-for-extra-space-and-a-place-to-go-retreat-from-urban-living-romanowicz-wrote.jpg" alt="" /><br/><br/><h3>Similarly, people started seeking do-it-yourself projectsespecially home renovationswhile stuck at home due to COVID-19-related lockdowns.</h3><img src="https://static2.businessinsider.com/image/5fcab5eab6a3a800199b6d01-400-300/similarly-people-started-seeking-do-it-yourself-projects--especially-home-renovations--while-stuck-at-home-due-to-covid-19-related-lockdowns.jpg" alt="" /><br/><br/><h3>According to Romanowicz, people have been seeking "self reliance" during the COVID-19 pandemic, whether it be through baking bread or completing do-it-yourself projects.</h3><img src="https://static6.businessinsider.com/image/5fcab6df037cbd00186140c3-400-300/according-to-romanowicz-people-have-been-seeking-self-reliance-during-the-covid-19-pandemic-whether-it-be-through-baking-bread-or-completing-do-it-yourself-projects.jpg" alt="" /><br/><br/><h3>According to a blog published in July by market and consumer analysis company Netbase Quid, DIY-related trends are seeing an "explosive growth" with a yearly 4% growth rate.</h3><img src="https://static3.businessinsider.com/image/5fcab61b037cbd00186140b6-400-300/according-to-a-blog-published-in-july-by-market-and-consumer-analysis-company-netbase-quid-diy-related-trends-are-seeing-an-explosive-growth-with-a-yearly-4-growth-rate.jpg" alt="" /><p><p><em>Source: <a href="https://netbasequid.com/blog/diy-trend/">Netbase Quid</a></em></p></p><br/><br/><h3>To target this segment, Den decided to make the kit easy to successfully assemble.</h3><img src="https://static1.businessinsider.com/image/5fcab604037cbd00186140b4-400-300/to-target-this-segment-den-decided-to-make-the-kit-easy-to-successfully-assemble.jpg" alt="" /><br/><br/><h3>These new living trends, coupled with the rise in DIY-ers, created the perfect storm for Den Outdoors and its cabin kit.</h3><img src="https://static3.businessinsider.com/image/5fcab741b6a3a800199b6d1b-400-300/these-new-living-trends-coupled-with-the-rise-in-diy-ers-created-the-perfect-storm-for-den-outdoors-and-its-cabin-kit.jpg" alt="" /><br/><br/><h3>The company was officially launched this past July. Since then, Den has already seen explosive growth "partially aided by the tailwinds that COVID-19 is providing," Romanowicz wrote.</h3><img src="https://static1.businessinsider.com/image/5fcab625b6a3a800199b6d05-400-300/the-company-was-officially-launched-this-past-july-since-then-den-has-already-seen-explosive-growth-partially-aided-by-the-tailwinds-that-covid-19-is-providing-romanowicz-wrote.jpg" alt="" /><br/><br/><h3>The company now has about 24,400 followers on Instagram, over 10,000 customers in its email database, and has seen sales increasing monthly from organic growth alone.</h3><img src="https://static5.businessinsider.com/image/5fcab697b6a3a800199b6d0e-400-300/the-company-now-has-about-24400-followers-on-instagram-over-10000-customers-in-its-email-database-and-has-seen-sales-increasing-monthly-from-organic-growth-alone.jpg" alt="" /><br/><br/><h3>"To date, we've been self-funded, but we're now heavily considering raising a seed round because the business continues to grow despite our lack of resources," Romanowicz wrote. "The path to scalable growth and profitability lies clearly ahead."</h3><img src="https://static4.businessinsider.com/image/5fcab630b6a3a800199b6d06-400-300/to-date-weve-been-self-funded-but-were-now-heavily-considering-raising-a-seed-round-because-the-business-continues-to-grow-despite-our-lack-of-resources-romanowicz-wrote-the-path-to-scalable-growth-and-profitability-lies-clearly-ahead.jpg" alt="" /><br/><br/><h3>The do-it-yourself kit also touches upon another segment impacted by COVID-19: tourism.</h3><img src="https://static3.businessinsider.com/image/5fcab751b6a3a800199b6d1c-400-300/the-do-it-yourself-kit-also-touches-upon-another-segment-impacted-by-covid-19-tourism.jpg" alt="" /><br/><br/><h3>Den's cabin kit targets more than the private customer who wants a backyard cabin.</h3><img src="https://static2.businessinsider.com/image/5fcab655b6a3a800199b6d08-400-300/dens-cabin-kit-targets-more-than-the-private-customer-who-wants-a-backyard-cabin.jpg" alt="" /><br/><br/><h3>The kit can also be used by glamping property owners or those interested in renting the space out for Airbnb use.</h3><img src="https://static4.businessinsider.com/image/5fcab63c037cbd00186140b9-400-300/the-kit-can-also-be-used-by-glamping-property-owners-or-those-interested-in-renting-the-space-out-for-airbnb-use.jpg" alt="" /><br/><br/><h3>In fact, the kit was in part designed for the hospitality industry as the cabin can be listed with high nightly rates ...</h3><img src="https://static6.businessinsider.com/image/5fcab661037cbd00186140bb-400-300/in-fact-the-kit-was-in-part-designed-for-the-hospitality-industry-as-the-cabin-can-be-listed-with-high-nightly-rates-.jpg" alt="" /><br/><br/><h3>... but can be set up quickly and inexpensively, making it a good investment, according to its maker.</h3><img src="https://static3.businessinsider.com/image/5fcab739037cbd00186140cc-400-300/-but-can-be-set-up-quickly-and-inexpensively-making-it-a-good-investment-according-to-its-maker.jpg" alt="" /><br/><br/><h3>Because the cabin is four seasons-approved, it can withstand the wintertime when revenue for glamping and camping-related businesses is generally lower due to non-insulated tents.</h3><img src="https://static2.businessinsider.com/image/5fcab681037cbd00186140be-400-300/because-the-cabin-is-four-seasons-approved-it-can-withstand-the-wintertime-when-revenue-for-glamping-and-camping-related-businesses-is-generally-lower-due-to-non-insulated-tents.jpg" alt="" /><br/><br/><h3>Like a tent, the cabin can be easily assembled and disassembled and is portable.</h3><img src="https://static1.businessinsider.com/image/5fcab689b6a3a800199b6d0c-400-300/like-a-tent-the-cabin-can-be-easily-assembled-and-disassembled-and-is-portable.jpg" alt="" /><br/><br/><h3>However, the A-frame is more durable than a canvas tent, which is a glamping structure that many companies have started using, according to Den.</h3><img src="https://static1.businessinsider.com/image/5fcab6a0037cbd00186140c0-400-300/however-the-a-frame-is-more-durable-than-a-canvas-tent-which-is-a-glamping-structure-that-many-companies-have-started-using-according-to-den.jpg" alt="" /><br/><br/><h3>"Because of all that, a lot of our interest has come from larger platforms in the camping and glamping industry, as well as from a number of different hotel and hospitality operators and developers who are looking to fix their seasonality problem while offering beautiful accommodations to their guests," Romanowicz wrote.</h3><img src="https://static4.businessinsider.com/image/5fcab6ab037cbd00186140c1-400-300/because-of-all-that-a-lot-of-our-interest-has-come-from-larger-platforms-in-the-camping-and-glamping-industry-as-well-as-from-a-number-of-different-hotel-and-hospitality-operators-and-developers-who-are-looking-to-fix-their-seasonality-problem-while-offering-beautiful-accommodations-to-their-guests-romanowicz-wrote.jpg" alt="" /><br/><br/><h3>The full A-frame is also small enough to be placed without a permit.</h3><img src="https://static2.businessinsider.com/image/5fcab66bb6a3a800199b6d0a-400-300/the-full-a-frame-is-also-small-enough-to-be-placed-without-a-permit.jpg" alt="" /><br/><br/><h3>The cabin is similar to a shed in that a permanent concrete foundation is not necessary </h3><img src="https://static1.businessinsider.com/image/5fcab6e8037cbd00186140c4-400-300/the-cabin-is-similar-to-a-shed-in-that-a-permanent-concrete-foundation-is-not-necessary-.jpg" alt="" /><br/><br/><h3> although Den recommends placing the cabin on concrete pavers or deck blocks.</h3><img src="https://static2.businessinsider.com/image/5fcab6f0b6a3a800199b6d13-400-300/-although-den-recommends-placing-the-cabin-on-concrete-pavers-or-deck-blocks.jpg" alt="" /><br/><br/><h3>The cabin can also be used as more than just a glamping outpost or a backyard escape.</h3><img src="https://static4.businessinsider.com/image/5fcab6f8b6a3a800199b6d14-400-300/the-cabin-can-also-be-used-as-more-than-just-a-glamping-outpost-or-a-backyard-escape.jpg" alt="" /><br/><br/><h3>The A-frame can also serve as a place to work out, or as a separate office room.</h3><img src="https://static1.businessinsider.com/image/5fcab700037cbd00186140c6-400-300/the-a-frame-can-also-serve-as-a-place-to-work-out-or-as-a-separate-office-room.jpg" alt="" /><br/><br/><h3>According to the company, several people have already purchased the kit to use as a backyard office.</h3><img src="https://static3.businessinsider.com/image/5fcab707037cbd00186140c7-400-300/according-to-the-company-several-people-have-already-purchased-the-kit-to-use-as-a-backyard-office.jpg" alt="" /><br/><br/><h3>The kits are now being designed and produced in New York with the goal of providing "revenue, jobs, and stability" during the coronavirus pandemic, according to Den's press question-and-answer sheet.</h3><img src="https://static5.businessinsider.com/image/5fcab6c2037cbd00186140c2-400-300/the-kits-are-now-being-designed-and-produced-in-new-york-with-the-goal-of-providing-revenue-jobs-and-stability-during-the-coronavirus-pandemic-according-to-dens-press-question-and-answer-sheet.jpg" alt="" /><br/><br/><h3>"We were fortunate enough to partner with an incredibly talented local team with the right skills and tooling to enable us to build this with thoughtful craftsmanship, precision componentry, and in a cost-effective way to enable us to get to a competitive price," the company explained.</h3><img src="https://static2.businessinsider.com/image/5fcab6cab6a3a800199b6d11-400-300/we-were-fortunate-enough-to-partner-with-an-incredibly-talented-local-team-with-the-right-skills-and-tooling-to-enable-us-to-build-this-with-thoughtful-craftsmanship-precision-componentry-and-in-a-cost-effective-way-to-enable-us-to-get-to-a-competitive-price-the-company-explained.jpg" alt="" /><br/><br/><h3>Den is considering unveiling more kits in the future, but as of now, it's focused on A-frame order fulfillments.</h3><img src="https://static6.businessinsider.com/image/5fcab6bab6a3a800199b6d0f-400-300/den-is-considering-unveiling-more-kits-in-the-future-but-as-of-now-its-focused-on-a-frame-order-fulfillments.jpg" alt="" /><br/><br/><h3>Den Outdoors will begin shipping out the A-frame kits next year.</h3><img src="https://static5.businessinsider.com/image/5fcab610037cbd00186140b5-400-300/den-outdoors-will-begin-shipping-out-the-a-frame-kits-next-year.jpg" alt="" /><br/><br/>
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