H&M now lets you hire a men's suit for freeif you can return it within 24 hours

<p><img src="https://static2.businessinsider.com/image/60794cc974da0300181e2053-1133/3022-Press-Camp-Img-300ppi-A4-Landscape-4.jpg" border="0" alt="H&amp;M suit rental" data-mce-source="Courtesy of H&amp;M"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p><a href="https://www.businessinsider.com/fast-fashion-environmental-impact-pollution-emissions-waste-water-2019-10">Fast-fashion</a> giant <a href="https://www.businessinsider.com/hm-zara-uniqlo-fast-fashion-spend-money-clothes-2019-1">H&amp;M</a> has started renting men's suits for free for 24 hours.</p><p>This new <a href="https://www2.hm.com/en_gb/men/shop-by-feature/3022-one-second-suit.html">suit-rental service</a> launched online in the UK on Thursday and is set to launch in the US on May 13, H&amp;M told Insider.</p><p>The navy-blue suits on the service <a href="https://www2.hm.com/en_gb/men/shop-by-feature/3022-one-second-suit.html"></a>run from sizes XS to XXL.</p><p>An H&amp;M representative confirmed to Insider that customers would not have to pay for the rental and would have 24 hours to use the suit before returning it. Customers would have to return it in a prepaid returns bag to a dry cleaning company that is working with H&amp;M, a company representative said.</p><p>Customers wouldn't have to pay for any minor damage such as stains or tears, but would have to pay the full retail price of the suit for major damage, the representative said.</p><p>The brand said it wanted anyone attending a job interview "to make a powerful first impression."</p><div><blockquote class="twitter-tweet" data-lang="en" data-cards="" data-conversation=""><p lang="en" dir="ltr">I knew I wasnt delusional. Here are the receipts. May everyone whos looking for a job get that job and look good doing it! <a href="https://t.co/s5AVZgkFNm">pic.twitter.com/s5AVZgkFNm</a></p> Zu (@bookofzu) <a href="https://twitter.com/mims/statuses/1381638217225674752'ref_src=twsrc%5Etfw">April 12, 2021</a></blockquote><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></div><p>On Friday morning, Insider was unable to book one of the suits online. H&amp;M did not immediately confirm to Insider whether the site was having technical issues.</p><p>H&amp;M said the service was part of its efforts to be more sustainable, given that customers would be <a href="https://www.businessinsider.com/millennials-renting-more-clothes-threatens-hm-zara-forever-21-2019-5">renting</a> rather than buying a suit. The company launched a "conscious collection" in 2012, where at least 50% of an item is made from more sustainable materials, and has a goal of using only recycled or other sustainably sourced materials by 2030.</p><p><a href="https://www.businessinsider.com/hm-free-suit-rental-mens-24-hours-return-2021-4#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/worlds-most-expensive-liquid-thoroughbred-horse-semen-2020-3">Why thoroughbred horse semen is the world's most expensive liquid</a></p>
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