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Natural Light's adult freeze pops will be here in time for summer (BUD)

Published by Business Insider on Wed, 21 Apr 2021


<p><img src="https://static5.businessinsider.com/image/60802d8c44f4540019207eab-1024/Saturdays%20icicles.jpeg" border="0" alt="Saturdays icicles" data-mce-source="Natural Light"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Natural Light's Frozen Icicles, adult freeze pops made by the budget beer brand, will be here in time for <a href="https://www.insider.com/hot-vaxx-summer-pandemic-horniness-is-coming-blissful-release-2021-3">hot vax summer</a>.</p><p>The brand known affectionately as Natty Light is releasing new additions to its alcohol offerings, including alcoholic popsicles and flavored vodkas, according to<a href="https://www.cnn.com/2021/04/20/business/natural-light-frozen-icicles-vodka-launch/index.html'utm_medium=social&amp;utm_term=link&amp;utm_content=2021-04-20T18%3A30%3A04&amp;utm_source=twCNN"> CNN Business</a>.</p><p>The product, called Saturdays Frozen Icicles, is a continuation of the "Naturdays" line of flavored beers in such two sugary flavors: pineapple lemonade and strawberry lemonade. The popsicles have an eight percent alcohol content.</p><div><blockquote class="twitter-tweet" data-lang="en" data-cards="" data-conversation=""><p lang="en" dir="ltr">Heard yall could use a delicious treat today . So were dropping our brand new 8% <a href="https://twitter.com/hashtag/NATURDAYS'src=hash&amp;ref_src=twsrc%5Etfw">#NATURDAYS</a> FROZEN ICICLESto do our part. Limited-time only this summer. Tag your frostiest friend<a href="https://t.co/oZJY73Ybtl">pic.twitter.com/oZJY73Ybtl</a></p> Natural Light (@naturallight) <a href="https://twitter.com/mims/statuses/1384507162995658754'ref_src=twsrc%5Etfw">April 20, 2021</a></blockquote><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></div><p></p><p>Daniel Blake, a senior vice president at Natural Light, told CNN Business that the popsicles and other non-beer options are an effort to add variety to the brand's offerings.</p><p>The brand launched <a href="https://www.businessinsider.com/natural-light-naturdays-strawberry-lemonade-beer-2019-2">Saturdays</a>, a lager with strawberry lemonade flavoring, prior to spring break in 2019. And in addition to the flavored beer, Natural Light <a href="https://www.businessinsider.com/natural-light-seltzer-to-compete-with-white-claw-2019-8">released</a> a spiked seltzer in 2019 to compete with the popular White Claw brand.</p><p>In the summer of 2019, <a href="https://www.businessinsider.com/costco-is-selling-jars-of-100-calorie-fruity-vodka-popsicles-2019-8">Costco announced</a> a line of vodka cocktails from its Kirkland Signature brand, with similar fruity flavors to Natural Light's freeze pops.</p><p><a href="https://www.businessinsider.com/natural-light-beer-natty-freeze-pop-popsicle-summer-2021-4#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/worlds-most-expensive-liquid-thoroughbred-horse-semen-2020-3">Why thoroughbred horse semen is the world's most expensive liquid</a></p>
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