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Mazda CX-30: Japanese mastery in craftsmanship

Published by The Nation on Mon, 03 May 2021


By Tajudeen Adebanjo with agency additionMazda engineered the 2021 CX-30 to provide an enriching driving experience that empowers the driver to act as one with the vehicle.This philosophy extends beyond driving dynamics to the Crossover Utility Vehicles (CUVs) bold styling, luxurious interior environment and exquisite attention to detail.The secret behind the CX-30s success is the application of Japanese mastery in craftsmanship. The philosophy of mastery through continuous improvement touches every aspect of the CX-30 experience and elevates the premium status of this CUV.The Mazda CX-30 demonstrates how Japanese design principles and dedication to improvement connects the driver and CUV. At the same time, the CX-30s balanced handling and available turbocharged engine with i-Activ AWD all-wheel-drive system provide the tools necessary for a confidence-inspiring and empowering driving experience.Kodo design philosophyKodo is Mazdas Japanese design philosophy. You find it in every detailfrom the CX-30s sleek profile to the arcing body lines that bend light as it reflects off the flanksand the result is an evocative CUV with a design that is both daring and timeless. Youll even find it in the little details such as the intricate grille and the lower door trim that draws the eye upward, accentuating the CX-30s taller ride height and increased versatility.The CX-30 looks purposeful even when it is motionless.With bold and elegant lines, the essence of Kodo flows through every Mazda CX-30, though the CX-30 2.5 Turbos unique additions give this sportier model a distinct character. Black-painted aluminum alloy wheels, mirror caps and grille paint the picture of this even more impressive CX-30.These visually arresting details both distinguish the CX-30 Turbos premium position in the CUVs lineup and convey the performance potential of the powerful turbocharged engine.Whether you choose the standard model or the distinctive 2.5 Turbo, youre getting an artistic vision that enriches your life.Interior designA tenet of Japanese culture is the concept of Ma, or empty space. For life to grow, for creativity to spark, and for people to progress, Ma is a necessity. It is silence and simplicity, a pause to observe, evaluate, contemplate and thoughtfully make decisions about what comes next.Mazda designed the CX-30s interior with the philosophy of Ma to create a sense of harmony in the cabin to allow the driver to focus on the road ahead. The CUVs cabin is driver-centric, yet it remains open and inviting with an evident sense of spaciousness. Mazda design themes are apparent throughout, reflecting minimalism and symmetry with the overarching goal of reducing driver distraction.Complementary tones and textures give the CX-30 an upscale look and premium feel, but without the extraneous detailing that can afflict some luxury-branded CUVs. A striking white leather option is available, drawing sharp contrast against the black interior, rich dark brown dashboard and door panel trim.For traditional refinement, theres black leather and leatherette upholstery. No matter your choice, the tasteful mix of high-quality materials will bring satisfaction to every moment driver is behind the wheel.Step into the CX-30, an effortless task thanks to the elevated CUV ride height, and one will find a control and display layout optimised for the driver. Everything is organised in perfect symmetry around the drivers position to provide a sensation of complete control and to cultivate driver confidence and satisfaction.The CX-30s instrumentation is a model of clarity, with an available head-up display that conveys useful information while allowing the driver to keep eyes on the road. It shows numerous useful details including the posted speed limit, current vehicle speed, warnings from its i-Activsense safety systems and even navigation directions (when equipped).Mazdas approach to infotainment technology also reduces distraction and narrows the drivers focus on the task at hand, making it easy to always feel in control of the vehicle. Rather than offer a touchscreen display, the Mazda ConnectTM Infotainment System1 in the CX-30 uses intuitive physical controls on the center console and steering wheel, supported by voice recognition technology.Mazdas philosophy of Ma in the CX-30s interior design is immediately evident. It is driver-optimised, with all controls within easy reach and all instruments visible at a glance. This CUV instills a feeling of tranquility and openness that drivers will appreciate every time they get behind the wheel.Takumi craftsmanshipFrom the overall design to the tiniest details, getting all aspects of the look and feel right is important to creating a satisfying, premium experience.To that end, Mazda relies on its Takumi masters to ensure that the CX-30 delivers on the promise of quality down to the finest detail.In Japanese, Takumi translates to master craftsman, and it can take decades to earn the distinguished recognition. This Japanese artisanal tradition is rooted in dedication to bringing beauty to life, a passionate attention to detail and understanding that the smallest elements can have a profound effect on the whole of a design. With the Mazda CX-30, Takumi craftsmanship guides everything from the quality of the materials to the shapes of the controls to the reflection of light on surfaces inside the cabin.Also on display are the CX-30 2.5 Turbos available soft and supple leather, the intricate stitching on the optional heated and leather-wrapped steering wheel, the simplicity of the frameless automatic-dimming rear-view mirror, and the exclusive chrome detailing on the engine start button and glove compartment release. Mazda even masterfully integrates the air vents into a dashboard design element that contributes to every CX-30s sense of width and openness. To match the mastery evident in the cabins design, Mazda also worked in partnership with Bose to deliver an available premium sound system that serves as the perfect aural accompaniment to any drive.With a Takumi level of craftsmanship, the 2021 Mazda CX-30 2.5 Turbos interior is designed and arranged to convey quality to the occupantsmind, body and soul.When it comes to the empowering 2021 Mazda CX-30 and new CX-30 2.5 Turbo, the automaker leaves no stone unturned. Through steadfast application of Japanese design, spatial relationship and craftsmanship principles, this CUV delivers a premium experience to exceed its owners expectations.Mazdas Kodo design philosophy is behind every delightful stylistic detail while Ma and Takumi result in an impeccably thought-out and crafted cabin. The Mazda CX-30 embodies Japanese mastery and is an intriguing small premium CUV that will stand the test of time.
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