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Verizon sells its media business

Published by Business Insider on Tue, 04 May 2021


<bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Hi and welcome to Insider Advertising for May 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:</p><ul><li><a href="https://www.businessinsider.com/verizon-sells-aol-yahoo-to-apollo-global-management-5-billion-2021-5">Verizon sells its media business.</a></li><li><a href="https://www.businessinsider.com/adidas-requires-payment-terms-that-squeeze-ad-agencies-2021-4">Adidas toughens agency payment terms.</a></li><li><a href="https://www.businessinsider.com/influencers-describe-problems-at-clubhouse-media-group-content-mansions-2021-4">Inside Clubhouse Media Group.</a></li></ul><p>If this email was forwarded to you, <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising&amp;hash=7b80d46ae169287dfc6c392039d19857">sign up here for your daily insider's guide to advertising and media.</a></p><p>Tips, comments, suggestions' Drop me a line at <a href="mailto:ljohnson@insider.com">LJohnson@insider.com </a>or on Twitter at <a href="https://twitter.com/LaurenJohnson">@LaurenJohnson.</a></p><hr><p><a href="https://www.businessinsider.com/verizon-sells-aol-yahoo-to-apollo-global-management-5-billion-2021-5"><img src="https://static6.businessinsider.com/image/6090611234af8d001859aaa8-1776/GettyImages-1227822210.jpg" border="0" alt="5G verizon" data-mce-source="Rafael Henrique/SOPA Images/LightRocket/Getty Images"></a></p><h3><a href="https://www.businessinsider.com/verizon-sells-aol-yahoo-to-apollo-global-management-5-billion-2021-5">Verizon just sold AOL and Yahoo for $5 billion, and the new company will be known as 'Yahoo' going forward</a>&nbsp;</h3><ul><li><a href="https://www.businessinsider.com/verizon-sells-aol-yahoo-to-apollo-global-management-5-billion-2021-5">Verizon is selling AOL and Yahoo for $5 billion.</a></li><li>The new owner is private equity firm Apollo Global Management.</li><li>Going forward, AOL and Yahoo will be known solely as Yahoo.</li></ul><h3><a href="https://www.businessinsider.com/verizon-sells-aol-yahoo-to-apollo-global-management-5-billion-2021-5">Read the story.</a></h3><hr><section><h3><a href="https://www.businessinsider.com/adidas-requires-payment-terms-that-squeeze-ad-agencies-2021-4"><img src="https://static3.businessinsider.com/image/608ae5de35c46f0018c0b46b-970/Kasper Rrsted... Daniel Karmann:picture alliance via Getty Images.jpg" border="0" alt="Kasper Rrsted" data-mce-source="Daniel Karmann/picture alliance via Getty Images"></a></h3><h3><a href="https://www.businessinsider.com/adidas-requires-payment-terms-that-squeeze-ad-agencies-2021-4">Adidas is requiring some ad agencies to pay back more than 10% of their earnings, squeezing small firms</a></h3><ul><li><a href="https://www.businessinsider.com/adidas-requires-payment-terms-that-squeeze-ad-agencies-2021-4">Adidas has toughened its payment terms for some ad agencies, Patrick Coffee reported.</a></li><li>It's calling for some agencies to pay back more than 10% of the money they make from Adidas.</li><li>Some agency execs said the practice is unusual and puts financial pressure on small and midsize firms.</li></ul></section><section></section><h3><a href="https://twitter.com/LaurenJohnson"></a><a href="https://www.businessinsider.com/adidas-requires-payment-terms-that-squeeze-ad-agencies-2021-4">Read the story.</a></h3><hr><h3><a href="https://www.businessinsider.com/influencers-describe-problems-at-clubhouse-media-group-content-mansions-2021-4"><img src="https://static3.businessinsider.com/image/608c628b35c46f0018c0bb68-2400/clubhousetiktok house 2x1.png" border="0" alt="clubhouse:tiktok house 2x1" data-mce-source="Marianne Ayala/Insider"></a></h3><section><h3><a href="https://www.businessinsider.com/influencers-describe-problems-at-clubhouse-media-group-content-mansions-2021-4">A startup promised influencers the Hollywood dream, replete with a mansion. But some insiders say its CEO bullied talent, made misogynistic comments, and treated their personal lives like 'a game.'</a></h3><ul><li aria-level="1"><a href="https://www.businessinsider.com/influencers-describe-problems-at-clubhouse-media-group-content-mansions-2021-4">Clubhouse Media Group built a business running a chain of TikTok influencer mansions.</a></li><li aria-level="1">Talent, who lived rent-free, said CMG's CEO often yelled and would try to set them up on unwanted dates.</li><li aria-level="1">CMG filed two defamation suits against former house members in March.</li></ul></section><h3><a href="https://www.businessinsider.com/influencers-describe-problems-at-clubhouse-media-group-content-mansions-2021-4">Read the story.</a></h3><hr><h3>More stories we're reading:</h3><section><section><section><section><section><ul><li><a href="https://www.businessinsider.com/tiktok-is-the-second-most-popular-app-for-influencer-marketing-2021-4">TikTok is now the No. 2 platform for influencer marketing, according to a survey of 163 enterprise marketers</a> (Insider)</li><li><a href="https://www.businessinsider.com/mattel-barbie-running-biggest-ad-campaign-in-five-years-2021-4">Barbie is launching its biggest ad campaign in five years as it tries to keep its sales momentum going</a> (Insider)</li><li><a href="https://www.businessinsider.com/burnout-extreme-stress-pr-agency-hospital-elizabeth-rosenberg-2021-5">I was a 35-year-old global head of communications who landed in the hospital from extreme stress and burnout. It was the push I needed to finally leave agency life and put my wellness first.</a> (Insider)</li><li><a href="https://www.businessinsider.com/away-ceo-jen-rubio-on-leadership-drama-pandemic-her-pregnancy-2021-5">Away's new CEO reveals how she'll revive the luggage startup after sales slumped by 90% during the pandemicwhile being 8-months pregnant</a> (Insider)</li><li><a href="https://www.businessinsider.com/apple-epic-games-lawsuit-everything-we-know-2021-5">Apple and the maker of 'Fortnite' are facing off in an epic legal battle. Here's what the companies are fighting about and what to expect in the courtroom.</a> (Insider)</li><li><a href="https://www.businessinsider.com/facebook-oversight-board-to-decide-on-trump-ban-on-wednesday-2021-5">Facebook's Oversight Board will announce its decision on the future of Donald Trump's banned account on Wednesday</a> (Insider)</li><li><a href="https://www.latimes.com/entertainment-arts/business/story/2021-05-03/kevin-merida-latimes-executive-editor-espn-undefeated">ESPN's Kevin Merida named L.A. Times executive editor</a> (L.A. Times)<main><article><figure></figure></article></main></li></ul></section><section></section></section></section></section><section></section><p>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@insider.com">LJohnson@insider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider" data-analytics-module="body_link" data-analytics-post-depth="100">subscribe to this daily email here</a>.</p></section><p><a href="https://www.businessinsider.com/insiders-top-advertising-and-media-stories-for-may-4-2021-5#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/how-parasite-delivered-one-of-the-best-twists-in-cinema-2020-2">What makes 'Parasite' so shocking is the twist that happens in a 10-minute sequence</a></p>
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