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McDonald's Starts Testing Automated Drive-Thru Ordering

Published by Slashdot on Wed, 09 Jun 2021


New submitter DaveV1.0 shares a report from CNBC: At 10 McDonald's locations in Chicago, workers aren't taking down customers' drive-thru orders for McNuggets and french fries -- a computer is, CEO Chris Kempczinski said Wednesday. Kempczinski said the restaurants using the voice-ordering technology are seeing about 85% order accuracy. Only about a fifth of orders need to be a taken by a human at those locations, he said, speaking at Alliance Bernstein's Strategic Decisions conference. In 2019, under former CEO Steve Easterbrook, McDonald's went on a spending spree, snapping up restaurant tech. One of those acquisitions was Apprente, which uses artificial intelligence software to take drive-thru orders. Kempczinski said the technology will likely take more than one or two years to implement. oeNow there's a big leap from going to 10 restaurants in Chicago to 14,000 restaurants across the U.S., with an infinite number of promo permutations, menu permutations, dialect permutations, weather " and on and on and on, he said. Another challenge has been training restaurant workers to stop themselves from jumping in to help.Read more of this story at Slashdot.
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