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The CMOs to watch in 2021

Published by Business Insider on Thu, 29 Jul 2021

<p><img src="https://static2.businessinsider.com/image/6102a28ff350d50019599261-2285/TesaAragones.jpg" border="0" alt="Tesa Aragones Discord" data-mce-source="Discord"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><section data-slideshow-intro-content=""><p>&nbsp;</p></section><h3>Rafael Acevedo, US chief marketing officer, Dunkin'</h3><img src="https://static3.businessinsider.com/image/610033310d35a90018256605-400-300/rafael-acevedo-us-chief-marketing-officer-dunkin.jpg" alt="" /><p><p>Acevedo was <a href="https://news.dunkindonuts.com/news/dunkin-appoints-new-chief-marketing-officer">named </a>to the role in June after a nearly two-year search and will be key to helping the chain keep younger consumers engaged <a href="https://www.businessinsider.com/inside-dunkin-charli-damelio-partnership-influencer-marketing-strategy-2021-3">through social media and influencer partnerships</a> and stay ahead of the curve in <a href="https://www.marketingdive.com/news/dunkin-names-new-vp-of-marketing-strategy-amid-pivot-to-integrated-approac/571665/">mobile and digital ordering</a>. Prior to Dunkin', Acevedo spent nearly two decades at Coca-Cola, where he was behind the relaunch of Diet Coke in 2018. He started out as a consultant at KPMG.</p></p><br/><br/><h3>Kyle Andrew, chief brand officer, Athleta</h3><img src="https://static2.businessinsider.com/image/61003644f350d50019592fc9-400-300/kyle-andrew-chief-brand-officer-athleta.jpg" alt="" /><p><p>Athleta has been a bright spot for Gap, growing 16% in 2020 to <a href="https://www.nytimes.com/2021/05/27/business/gap-earnings.html">over $1 billion in sales</a> as more people opted for athleisure wear during the pandemic. Since Andrew, a vet of American Eagle and Kate Spade, joined Athleta in April, she's helped push Athleta's empowerment-focused message and spearheaded <a href="https://www.businessinsider.com/simone-biles-leaving-nike-for-athleta-partnership-2021-4">a buzzy sponsorship deal with Olympian gymnast Simone Biles</a>; Athleta said it would stand by her after she pulled out of the team event.</p></p><br/><br/><h3>Tesa Aragones, chief marketing officer, Discord</h3><img src="https://static2.businessinsider.com/image/6100400ff350d50019593344-400-300/tesa-aragones-chief-marketing-officer-discord.jpg" alt="" /><p><p>As more people worked, played games, and socialized online during the pandemic, Discord's <a href="http://businessinsider.com/what-is-discord">popularity boomed</a>. Now, more than 150 million people actively use the platform each month. Aragones led the group-chatting app's marketing as it grew its appeal beyond gamers and <a href="https://www.businessinsider.com/microsoft-discord-acquisition-talks-sale-10-billion-chat-app-gaming-2021-3">fielded acquisition interest</a>. The former VSCO marketer oversaw Discord's first brand campaign "Imagine a place" in May, which rolled out its latest iteration in July featuring actors Danny DeVito and Awkwafina.</p></p><br/><br/><h3>Monica Austin, global head of marketing and communications, Calm</h3><p><p>Austin joined Calm in April as mental health conversations and <a href="https://www.insider.com/what-is-meditation">meditation</a> apps continue to spike in popularity, and wasted no time growing and differentiating Calm from health and wellness rivals by focusing on original editorial content and talent partnerships with the likes of Shawn Mendes, Camilla Cabello, and Lebron James. Under Austin, <a href="https://www.thedrum.com/news/2021/06/04/meditation-app-calm-pledges-pay-fines-support-naomi-osaka-s-mental-health-message">Calm entered the mental health conversation, offering to pay Naomi Osaka's fees associated with her withdrawal</a> from the French Open due to mental health reasons. Previously, she spent four years at Netflix.</p></p><br/><br/><h3>Paloma Azulay, global chief brand officer Burger King, Popeyes, Tim Hortons at Restaurant Brands International</h3><img src="https://static3.businessinsider.com/image/610169250d35a900182597c0-400-300/paloma-azulay-global-chief-brand-officer-burger-king-popeyes-tim-hortons-at-restaurant-brands-international.jpg" alt="" /><p><p>Azulay has rapidly ascended the company's ranks in just three years, most recently promoted to succeed <a href="https://www.businessinsider.com/burger-king-chief-marketer-fernando-machado-resigns-2021-4">Fernando Machado </a>in April. Already, she's l<a href="https://www.businessinsider.com/burger-king-revamps-brand-for-first-time-in-over-20-years-2021-1">ed Burger King's recent rebrand</a> that showed how the chain has cut preservatives from its food and <a href="https://www.businessinsider.com/popeyes-changes-logo-redesigns-restaurants-for-global-expansion-push-2020-5">grew</a> Popeye's presence outside the US. She's also continued RBI brands' practice of experimenting with new media platforms, having the company share its most recent earnings report on Clubhouse and letting customers quizzed executives directly.</p></p><br/><br/><h3>Sophie Bambuck, chief marketing officer, Everlane</h3><img src="https://static1.businessinsider.com/image/610180bcf350d500195968c3-400-300/sophie-bambuck-chief-marketing-officer-everlane.jpg" alt="" /><p><p>Bambuck has her work cut out for her at Everlane, where she was hired six months ago <a href="https://www.adweek.com/brand-marketing/fashion-brand-everlane-hires-former-nike-exec-as-its-first-chief-marketing-officer/'ntfData=login">from Nike </a>as its first chief marketer. She faces the task of turning around the direct-to-consumer fashion brand that's been marred by <a href="https://www.adweek.com/commerce/everlane-workers-laid-off-after-asking-union-recognition/">accusations</a> that it laid off remote employees in connection with their intent to unionize and a New York Times <a href="https://www.nytimes.com/2020/07/26/fashion/everlane-employees-ethical-clothing.html">expos&eacute;</a> detailing allegations of racism and a toxic work environment. In her 13 years at Nike, she held numerous roles, including a stint as marketing chief for Converse, and overseeing ad campaigns and product launches for Nike Sportswear in Western Europe.</p></p><br/><br/><h3>Scarlet Batchelor, chief marketing officer, Liteboxer</h3><img src="https://static1.businessinsider.com/image/61015ff5f350d50019595c22-400-300/scarlet-batchelor-chief-marketing-officer-liteboxer.jpg" alt="" /><p><p>Batchelor started at Liteboxer, the at-home connected boxing machine that's rivaling Peloton and Mirror, at the start of the pandemic shutdown when demand &mdash; and competition &mdash;&nbsp; for home workout options was surging. In less than three months, Batchelor, who came from at-home rowing machine company Hydrow, helped Liteboxer rack up 70,000 TikTok followers, and increased social media impressions for Liteboxer by more than 519%. In June, the company closed a <a href="https://techcrunch.com/2021/06/08/liteboxer-the-peloton-of-boxing-raises-20-million-series-a/">$20 million Series A funding round</a> led by Nimble Ventures.</p></p><br/><br/><h3>Kim Caldbeck, chief marketing officer, Coursera</h3><img src="https://static1.businessinsider.com/image/610033690d35a90018256613-400-300/kim-caldbeck-chief-marketing-officer-coursera.jpg" alt="" /><p><p>Caldbeck, who joined from Facebook in 2015, has helped turn Coursera into one of the largest online learning platforms. In her three years as chief marketer, she's helped grow the user base to 82 million from 37 million, and this year alone, more than 30 million people enrolled in the platform. Caldbeck is also behind partnerships that let Coursera offer affordable degrees for students &mdash;&nbsp;adding 12,000 students this way. She also led Coursera through the IPO process in March.</p></p><br/><br/><h3>Kelly Cook, EVP and chief marketing and IT Officer, David's Bridal</h3><img src="https://static1.businessinsider.com/image/61006c370d35a90018257bbe-400-300/kelly-cook-evp-and-chief-marketing-and-it-officer-davids-bridal.jpg" alt="" /><p><p><a href="https://www.businessinsider.com/wedding-advertising-is-coming-back-davids-zola-tiffany-2021-7">Weddings are set to rebound</a> by more than 50% this year, and Cook has David's Bridal well-positioned to cash in on the demand. She helped the specialty retailer launch a loyalty program in December, enlisting more than 550,000 members in just over six months. The former DSW and KMart exec has also supercharged David's e-commerce and virtual styling and is modernizing its marketing by using location data to personalize its advertising.</p></p><br/><br/><h3>Norma Delaney, VP of global brand marketing, Hoka One One</h3><img src="https://static6.businessinsider.com/image/610081170d35a9001825835f-400-300/norma-delaney-vp-of-global-brand-marketing-hoka-one-one.jpg" alt="" /><p><p>While footwear sales <a href="https://www.npd.com/wps/portal/npd/us/blog/2021/sneakernomics-recap-of-athletic-footwear-and-apparels-2020-performance/">declined overall</a> in 2020, running shoe brand Hoka One One defied the industry trends with sales <a href="https://ir.deckers.com/news-events/press-releases/press-release/2020/Deckers-Brands-Reports-Fourth-Quarter-And-Fiscal-2020-Financial-Results/">exploding 58%</a> to $352 million in 2020. It falls to Delaney, who was hired in June, to keep up the pace, and she's hit the ground running by <a href="http://campaignasia.com/article/hoka-one-one-sprints-to-fcb-as-first-aor/470425">hiring FCB as its first global agency of record</a>. And with the company set on <a href="http://campaignasia.com/article/hoka-one-one-sprints-to-fcb-as-first-aor/470425">becoming a billion-dollar business</a>, the former New Balance marketer is <a href="https://www.businessinsider.com/hoka-one-one-president-shares-brands-sales-playbook-for-2021-2021-2">boosting Hoka One One's awareness</a> by collaborating with fashion brands, celebrity ambassadors, and athletes.&nbsp;</p></p><br/><br/><h3>Rupen Desai, global chief marketing officer, Dole</h3><img src="https://static1.businessinsider.com/image/610053f40d35a90018257116-400-300/rupen-desai-global-chief-marketing-officer-dole.jpg" alt="" /><p><p>Desai, a veteran of ad agencies like Edelman and IPG's MullenLowe, jumped to the marketer side to head up Dole's global marketing in 2019. Since then, he's pushed Dole's messaging that nutrition should be accessible to all, through partnerships with organizations such as the Boys and Girls Club of Central Mississippi, Up in Farms, and The Urban League. He's partnered with organizations like Ananas Anam to repurpose wasted pineapple leaves to make vegan products for brands like Nike. Desai has pushed for social change in the past, with efforts like leading Edelman's women's leadership network and cofounding conscience-focused brand builder The Shed 28.</p></p><br/><br/><h3>Zach Enterlin, EVP of marketing, HBO Max and HBO; and Brad Wilson EVP of growth and revenue, WarnerMedia</h3><img src="https://static2.businessinsider.com/image/61006ce1f350d50019594461-400-300/zach-enterlin-evp-of-marketing-hbo-max-and-hbo-and-brad-wilson-evp-of-growth-and-revenue-warnermedia.jpg" alt="" /><p><p>The streaming wars have not only led to a flood of new content, it's also driven a marketing blitz as new and incumbent platforms try to convince people to subscribe. Leading that charge for WarnerMedia's HBO Max are Enterlin and Wilson. They've helped HBO Max reach more than 114 million global subscribers since it launched in May 2020, with revenue up nearly 40% year over year in 2021's second quarter. They've also helped spread the word about movies like "Godzilla vs. Kong" and "Mortal Kombat" and original shows, including the <a href="https://www.businessinsider.com/marketing-lead-for-hbo-max-gossip-girl-details-campaign-strategy-2021-7">recent "Gossip Girl" reboot</a>.</p></p><br/><br/><h3>Sean Foster, chief marketing officer, Noom</h3><img src="https://static1.businessinsider.com/image/6100485f0d35a90018256da4-400-300/sean-foster-chief-marketing-officer-noom.jpg" alt="" /><p><p>Weight-loss app Noom initially struggled to find its stride, but is now<a href="https://www.bloomberg.com/news/articles/2021-05-25/weight-loss-app-noom-gets-540-million-in-silver-lake-led-round"> worth $3.7 billion</a> after raising $540 million in a recent round. Foster, a former e-commerce executive at beauty giant Coty, is Noom's first-ever CMO. He's guiding the startup through its next phase of growth by pitching it as a<a href="https://www.marketingdive.com/news/nooms-new-cmo-eyes-app-growth-beyond-weight-loss/601920/"> health platform that goes beyond weight loss</a>, solving issues related to sleep and anxiety. Look for new branding to come from Foster reflecting that new positioning, as well as ramped-up marketing in non-English-speaking countries.</p></p><br/><br/><h3>Sarah Franklin, chief marketing officer, Salesforce</h3><img src="https://static5.businessinsider.com/image/60ff3d240d35a900182548c5-400-300/sarah-franklin-chief-marketing-officer-salesforce.jpg" alt="" /><p><p>Franklin had been with Salesforce for 13 years before taking the lead on its marketing in January. She's now responsible for turning all marketing functions into digital experiences, to help Salesforce reach its goal of hitting $21.25 billion in revenue in 2021 (from $17.1 billion in 2020). In the pandemic, Franklin helped shift Salesforce events to virtual ones and launched its Success Anywhere World Tour &mdash; a live, original series with special guests discussing the future of work including "The Late Late Show" host James Corden. Franklin is also behind Salesforce's efforts to become more accessible, launching its free online Trailhead learning platform that now has 12 million users.</p></p><br/><br/><h3>Stacey Grier, chief marketing and strategy officer, The Clorox Company</h3><img src="https://static3.businessinsider.com/image/6101614d0d35a900182594be-400-300/stacey-grier-chief-marketing-and-strategy-officer-the-clorox-company.jpg" alt="" /><p><p>Clorox's sales surged during the pandemic as disinfectant wipes flew off shelves, leaving retailers sold out for months. Stacey Grier, who joined Clorox in 2016 and has been its top marketer since 2019, didn't have to do much to entice consumers to buy Clorox, but she got the company to <a href="https://www.cnbc.com/2020/11/02/clorox-determined-to-play-offense-to-continue-increasing-ad-spend.html">go on the offensive</a> and increase ad spending by 30% to $179 million last year. Grier continues to drive new marketing efforts. In May, the brand <a href="https://www.adweek.com/social-marketing/clorox-nhl-ink-multiyear-north-american-partnership/">inked a multiyear deal</a> to become the official cleaning and disinfecting product partner of the National Hockey League. Prior to Clorox, Grier had a lengthy career serving in senior strategy roles for top ad agencies including Omnicom's DDB.</p></p><br/><br/><h3>Charisse Hughes, SVP and global chief marketing officer, The Kellogg Company</h3><img src="https://static4.businessinsider.com/image/610162280d35a9001825950f-400-300/charisse-hughes-svp-and-global-chief-marketing-officer-the-kellogg-company.jpg" alt="" /><p><p>The Kellogg Co.'s sales have started to <a href="https://www.reuters.com/article/us-kellogg-results/kellogg-forecasts-2021-demand-decline-after-lockdown-snack-fest-idUSKBN2AB1IK">slow</a> after a pandemic surge. That means all eyes are on Hughes to soup up its marketing to keep consumer demand strong. Look for her to <a href="https://www.packworld.com/issues/e-commerce/article/21509402/digital-commerce-360-kellogg-says-embracing-ecommerce-helped-it-weather-the-pandemic">keep up Kellogg</a>'s focus on ecommerce and digital sales and help Kellogg's effort to create accessible and affordable foods. Previously, as CMO of the Americas for Pandora, she helped renew the jewelry brand and improve its digital retail experience. She also has more than 20 years of experience in digital ecommerce at marketers like Estee Lauder and Avon.</p></p><br/><br/><h3>Sarah Kettler, senior director of brand and customer marketing, SeatGeek</h3><img src="https://static2.businessinsider.com/image/610084570d35a900182583ee-400-300/sarah-kettler-senior-director-of-brand-and-customer-marketing-seatgeek.jpg" alt="" /><p><p>Kettler was promoted to her role in the height of the pandemic, when events shut down. Kettler sprang into action, helping SeatGeek improve its tech-based ticketing platform to break through as the go-to ticket brand when events opened back up. She doubled down on ecommerce and direct-to-consumer sales and led the process to appoint its first lead advertising agency. Kettler joined SeatGeek in 2015 after a career in consulting, working with top firms like IMG and Deloitte.</p></p><br/><br/><h3>Francesco Lagutaine, chief marketing, communications and digital officer, M&T Bank</h3><img src="https://static1.businessinsider.com/image/610162680d35a9001825951e-400-300/francesco-lagutaine-chief-marketing-communications-and-digital-officer-mt-bank.jpg" alt="" /><p><p>Lagutaine came to M&amp;T Bank after following its proposed $7.6 billion acquisition of People's United Bank in February and is leading the critical communications effort for the pending merger, which would create the 11th largest US bank with $200 billion in assets. Meanwhile, he's helped lift M&amp;T Bank's sales by 20% by boosting customer engagement and messaging through social media. He's also used data to promote the bank at the local level and increasing efforts to reach multicultural customers, designating branches as multicultural banking centers, with bankers and signage reflective of their communities. Lagutaine is an alum of Citi and Manulife, and ad agencies including WPP's Ogilvy and Omnicom's Goodby, Silverstein &amp; Partners.</p></p><br/><br/><h3>Fernando Machado, chief marketing officer, Activision Blizzard</h3><img src="https://static1.businessinsider.com/image/5d000d8c6fc9202b856c64f7-400-300/fernando-machado-chief-marketing-officer-activision-blizzard.jpg" alt="" /><p><p>High-profile marketer Machado <a href="https://www.businessinsider.com/burger-king-chief-marketer-fernando-machado-resigns-2021-4">joined Activision Blizzard</a> in April from Burger King as gaming becomes increasingly mainstream, but also faces <a href="https://www.businessinsider.com/activision-blizzard-delegated-work-to-play-call-of-duty-lawsuit-2021-7">a recent lawsuit alleging widespread harassment of female staff</a>. Machado isn't one to be counted out, though &mdash; his Burger King <a href="https://www.businessinsider.com/burger-king-releases-net-neutrality-prank-video-2018-1">ads like one that used the chain's signature Whopper sandwich</a> to explain net neutrality and stunts that <a href="https://www.businessinsider.com/burger-king-mcdonalds-whopper-deal-results-2019-1">hacked geotargeting technology to throw shade</a> at McDonald's have made him one of advertising's best-known figures.</p></p><br/><br/><h3>Shannon Maher, chief marketing officer, Bel</h3><img src="https://static6.businessinsider.com/image/61005ed8f350d50019593da8-400-300/shannon-maher-chief-marketing-officer-bel.jpg" alt="" /><p><p>Maher took up the head marketing role in July at Bel, where she's led the charge to adapt its brands like Babybel, The Laughing Cow, Boursin, and Kaukauna &mdash; to target health-conscious consumers with new products like the company's first plant-based cheese brand, Nurishh. She's also pushed out new products, campaigns that promote Bel's social impact and increased digital marketing during the pandemic &mdash;&nbsp;helping Bel achieve double-digit growth last year. Maher is a former ad agency exec for OMD and Publicis-owned Zenith.</p></p><br/><br/><h3>Samantha Maltin, chief marketing officer, Sesame Workshop</h3><img src="https://static2.businessinsider.com/image/60ff393ff350d50019590fd7-400-300/samantha-maltin-chief-marketing-officer-sesame-workshop.jpg" alt="" /><p><p>Maltin is Sesame Workshop's only second CMO in its 50-year history, having taken up that role in 2019. Her background at Schireson, a data science strategy consultancy (now part of advertising company Known) has been an added asset &mdash; she's worked with Sesame's chief technology officer on the beloved brand's data strategy. Maltin also helped create a Sesame Street brand image celebrating its 50th anniversary and brought its entire library to WarnerMedia's HBO Max. During the 2021 Super Bowl, Maltin worked with DoorDash on a campaign to promote Sesame's educational mission. Maltin is an alum of A+E Networks, Nickelodeon, and Viacom.</p></p><br/><br/><h3>Tyra Neal, chief marketing officer, Shinola</h3><img src="https://static2.businessinsider.com/image/6100263f0d35a900182561ec-400-300/tyra-neal-chief-marketing-officer-shinola.jpg" alt="" /><p><p>Neal has doubled brand awareness for Shinola in her two years as CMO for the Detroit-based maker of luxury watches and other goods. When temporary store closures threatened its retail sales during the pandemic, she shifted Shinola's messaging to champion essential workers, boosting its online sales by 45%. She also spearheaded key product launches such as Shinola's new Detrola line aimed at the younger set. Behind the scenes, the Estee Lauder vet also spearheaded the company's DEI strategy.</p></p><br/><br/><h3>Ukonwa Kuzi-Orizu Ojo, global chief marketing officer, Amazon Prime Video & Studios</h3><img src="https://static2.businessinsider.com/image/60ff2852f350d50019590ba9-400-300/ukonwa-kuzi-orizu-ojo-global-chief-marketing-officer-amazon-prime-video-and-studios.jpg" alt="" /><p><p>Ojo has led several big promotional campaigns for Amazon Prime Video releases since joining in September 2020, including the "Borat Subsequent Moviefilm" sequel and Eddie Murphy's comedy sequel "Coming 2 America." For "Coming 2 America," she worked with Black-owned brands to create limited-edition items, helping get the movie <a href="https://www.hollywoodreporter.com/tv/tv-news/coming-2-america-big-debut-amazon-nielsen-streaming-ranking-4159704/">to the top of Nielsen's streaming rankings</a> the week it debuted &mdash; the first time an Amazon Prime title has led Nielsen's rankings. She has held the chief marketer title for Mac Cosmetics and Coty, as well as senior roles at Unilever, RB, and General Mills.&nbsp;</p></p><br/><br/><h3>Justina Omokhua, chief marketing officer, Latch</h3><img src="https://static1.businessinsider.com/image/61005bc8f350d50019593c67-400-300/justina-omokhua-chief-marketing-officer-latch.jpg" alt="" /><p><p>Fresh off its IPO, smart-lock maker Latch is eyeing new products and markets &mdash;&nbsp;and needs someone with a background building brands and shaping culture to help. It found that in Omokhua, who was <a href="https://www.latch.com/news/latch-hires-justina-omokhua-as-chief-marketing-officer">poached</a> in July from holding company Endeavor, where she led brand marketing and the strategy for its April IPO. She also increased awareness and revenue across Endeavor's businesses including WME and IMG. Before that, she worked at Apple, adding users across its businesses like Apple Music, Apple TV+, and Apple Podcasts; and at Verizon, Pepsi, Nokia, and L'Oreal.&nbsp;</p></p><br/><br/><h3>Ryan Ostrom, EVP and chief marketing officer, Jack in the Box</h3><img src="https://static1.businessinsider.com/image/610163070d35a90018259550-400-300/ryan-ostrom-evp-and-chief-marketing-officer-jack-in-the-box.jpg" alt="" /><p><p>Jack in the Box has succeeded by pushing boundaries. When McDonald's and Taco Bell slimmed their menus during the pandemic, Jack in the Box took the opposite route and added 20 items &mdash; <a href="https://www.businessinsider.com/jack-in-the-box-beats-mcdonalds-now-looking-for-franchisees-2021-4">beating them in same-store sales</a>. The fast-food chain also experimented with gamified and audio advertising<a href="https://www.marketingdive.com/news/jack-in-the-box-gamifies-spotify-ads-to-give-listeners-a-chance-to-win-taco/583757/"> last year</a>. Now it's betting on Ostrom, who <a href="https://www.foodbusinessnews.net/articles/17812-jack-in-the-box-names-new-cmo">was tapped in February</a>, to keep evolving its advertising and marketing. Ostrom has already made an impact, producing TikTok ad campaigns and increasing social media engagement by 39%. The former global chief digital officer for Yum! Brands' KFC helped <a href="https://www.businessinsider.com/kfc-is-finally-turning-business-around-2016-5">turn around the chain</a> by remodeling restaurants, revamping its menu, and bringing back Colonel Sanders.</p></p><br/><br/><h3>Martha Pease, chief marketing officer, Victoria's Secret</h3><img src="https://static4.businessinsider.com/image/60e49bae102fd50018477e30-400-300/martha-pease-chief-marketing-officer-victorias-secret.jpg" alt="" /><p><p>Victoria's Secret is trying to <a href="https://www.businessinsider.com/victorias-secret-lingerie-comeback-years-declining-sales-wall-street-2021-5">turn itself around</a> by pitching itself as an advocate for women, and Pease, who joined the brand in December 2020, is bringing this vision to life by overhauling the company's <a href="https://www.businessinsider.com/victorias-secret-why-ed-razek-didnt-resign-execs-say-2019-3'inline-read-more">outdated brand image</a>. She recently ditched its scantily-clad Angels for seven new spokespeople including Megan Rapinoe and Priyanka Chopra, part of a group called the <a href="https://www.nytimes.com/2021/06/16/business/victorias-secret-collective-megan-rapinoe.html">VS Collective</a> that promotes empowerment. Pease also <a href="https://www.businessinsider.com/victorias-secret-cmo-talks-about-the-iconic-brand-repositioning-2021-6">plans to invest more in marketing</a>, spending $350 million with a focus on new customer acquisition.</p></p><br/><br/><h3>Linh Peters, global chief marketing officer, Calvin Klein</h3><img src="https://static2.businessinsider.com/image/60ff3d500d35a900182548d1-400-300/linh-peters-global-chief-marketing-officer-calvin-klein.jpg" alt="" /><p><p>Calvin Klein is an iconic American brand, but Peters has to keep it relevant to a new generation of customers. Since arriving last November, the former Starbucks executive has already shaken up the status quo, replacing its hypersexuality-driven campaigns of the past with <a href="https://www.thedrum.com/news/2021/07/27/calvin-klein-s-cmo-redefining-sexuality-inclusivity-iconic-element-the-brand">an inclusive approach</a>. One example is <a href="https://www.calvinklein.us/en/pride">#proudinmycalvins</a>, its 2021 Pride campaign that features a range of LGBTQIA+ influencers including makeup artist Raisa Flowers, indie pop star King Princess and Spanish actor Omar Ayuso.</p></p><br/><br/><h3>Eddie Revis, chief marketing officer, Magnolia Bakery</h3><img src="https://static4.businessinsider.com/image/610084c5f350d50019594c22-400-300/eddie-revis-chief-marketing-officer-magnolia-bakery.jpg" alt="" /><p><p>The cult bakery brand is beloved in New York, but Revis, who came in April from Chobani, wants to modernize and grow awareness for Magnolia, using technology to inform its marketing and paid media. In one of his first moves, in July, he carried out a six-figure ad campaign celebrating Magnolia's 25th year that gained more than <a href="https://www.instagram.com/p/CRFJhcVlVkP/'hl=en">200 million earned impressions</a>.</p></p><br/><br/><h3>Tom Rossmeissl, head of global marketing, Eat Just</h3><img src="https://static4.businessinsider.com/image/6101810a0d35a9001825a140-400-300/tom-rossmeissl-head-of-global-marketing-eat-just.jpg" alt="" /><p><p>Rossmeissl was promoted to lead global marketing last September while helping the plant-based food company navigate the pandemic. After events shut down, Rossmeissl helped Eat Just shift its marketing dollars to digital. He also sharpened its data and ecommerce approach, growing sales of its popular Just Egg mung bean product and boosting its business on Instacart. Rossmeissl formerly handled campaigns for nonprofits and politicians like former California Gov. Jerry Brown and former US Senator Doug Jones. He remains an advisor to the Humane Society of the United States.</p></p><br/><br/><h3>David Sandstrom, chief marketing officer, Klarna</h3><img src="https://static2.businessinsider.com/image/60b8f40702ac410018f940bd-400-300/david-sandstrom-chief-marketing-officer-klarna.jpg" alt="" /><p><p>Despite <a href="https://www.businessinsider.com/explosion-buy-now-pay-later-credit-klarna-regulation-2021-2">growing scrutiny</a>, the buy now, pay later category is red-hot. Sandstrom helped <a href="https://www.businessinsider.com/klarna-buy-now-pay-later-softbank-40-billion-2021-5">Europe's most valuable startup</a> stand out by leaning on humor and <a href="https://www.businessinsider.com/cmo-of-10-billion-startup-klarna-lays-out-marketing-strategy-2021-2">launching its first Super Bowl campaign</a> in February. He also helped it increase market share with a new<a href="https://www.businessinsider.com/klarna-loyalty-program-launch-buy-now-pay-later-surges-2020-6"> loyalty program</a>, adding 6,000 retail partners and growing to 15 million users in the US. Klarna also upped its overall ad spending ten-fold in the US versus two years ago.&nbsp;</p></p><br/><br/><h3>Christina Smedley, chief marketing and communications officer, Robinhood</h3><img src="https://static1.businessinsider.com/image/610060ff0d35a9001825760a-400-300/christina-smedley-chief-marketing-and-communications-officer-robinhood.jpg" alt="" /><p><p>First-time CMO Smedley has her work cut out for her, becoming Robinhood's marketing chief last August during a period of tremendous growth and heightened regulatory scrutiny. Since then, she's helped the company battle a PR crisis after <a href="https://www.businessinsider.com/robinhood-pr-crisis-halting-trading-volatile-stocks-gamestop-branding-reddit-2021-1">a controversial move to halt trading</a> of so-called meme stocks and helped it on its road to IPO. She also managed to help Robinhood <a href="https://www.businessinsider.com/how-robinhood-declined-paid-marketing-and-customer-acquisition-costs-2021-7">attract legions of new users</a> over the past year and delivered its first Super Bowl campaign, "We Are All Investors," this year.</p></p><br/><br/><h3>Katie Soo, chief marketing officer, KiwiCo</h3><img src="https://static5.businessinsider.com/image/61006c78f350d5001959443e-400-300/katie-soo-chief-marketing-officer-kiwico.jpg" alt="" /><p><p>Soo is a first-time CMO who came to KiwiCo in July 2021 as the company is on the upswing, and it'll fall to her to keep it going. As parents scrambled to keep kids busy in lockdown, the 10-year-old subscription science kits maker's subscriber acquisition increased by 250% while sales of its crates jumped <a href="https://www.forbes.com/sites/juliawuench/2020/07/24/this-company-is-helping-to-keep-your-kids-learning-and-entertained-during-quarantine/'sh=224641db63c4">650% year over year</a>. Soo is well equipped to for the challenge &mdash;&nbsp;prior to KiwiCo, she helped increase <a href="https://adage.com/article/marketing-news-strategy/kids-brand-kiwico-hires-hbo-max-katie-soo-cmo/2347721">HBO Max's domestic subscriber count</a> by roughly 25%. The marketing vet also had stints at Dollar Shave Club and Hulu.&nbsp;</p></p><br/><br/><h3>Catherine Spindler, chief brand officer, Lacoste</h3><img src="https://static3.businessinsider.com/image/61016ae80d35a900182598a7-400-300/catherine-spindler-chief-brand-officer-lacoste.jpg" alt="" /><p><p>Spindler moved up to Lacoste's top brand role in February after serving as EVP of branding and marketing. It's a well-earned promotion: Spindler helped Lacoste keep its title as the official manufacturer of the French Summer Olympic team in Tokyo; grew its sustainability efforts; and was behind the production of hand sanitizer and surgical masks during the pandemic. Her efforts helped Lacoste reach $1.8 billion in revenue in 2020.&nbsp;</p></p><br/><br/><h3>Cara Sylvester, EVP and chief marketing and digital officer, Target</h3><img src="https://static6.businessinsider.com/image/61016b3d0d35a900182598cf-400-300/cara-sylvester-evp-and-chief-marketing-and-digital-officer-target.jpg" alt="" /><p><p>With <a href="https://corporate.target.com/press/releases/2021/03/Target-Corporation-Reports-Fourth-Quarter-and-Full#:~:text=Full%2Dyear%20revenue%20of%20%2493.6,from%20%244.7%20billion%20last%20year.">revenue growing 19.8%</a> year over year to $93.6 billion and online sales crossing $16 billion in 2020, Target has benefitted from the pandemic as a seller of essential goods. Since becoming the company's chief marketing and digital officer in February, Sylvester helped keep the momentum going with a <a href="https://www.adweek.com/commerce/exclusive-target-unveils-first-brand-campaign-under-new-cmo/">brand campaign</a> emphasizing ease and value. The 13-year company vet also oversees Target Circle, its loyalty program with more than 90 million members.</p></p><br/><br/><h3>Musa Tariq, chief marketing officer, GoFundMe</h3><img src="https://static6.businessinsider.com/image/61018063f350d500195968a9-400-300/musa-tariq-chief-marketing-officer-gofundme.jpg" alt="" /><p><p>GoFundMe has risen in prominence since the pandemic as people have turned to the platform to seek and make donations for those affected by COVID-19. Under Tariq's watch, GoFundMe has encouraged people to keep donating with new campaigns. One such effort for National Ice Cream Day in July got ice cream shops across the US to give out free scoops and celebrate the donors who kept them afloat during the pandemic. Before GoFundMe, Tariq has done marketing for top brands like Nike, Apple, Burberry, Airbnb, Masterclass, and Ford.&nbsp;</p></p><br/><br/><h3>Marc Toulemonde, chief digital and marketing officer, L'Oral US</h3><img src="https://static6.businessinsider.com/image/6101813f0d35a9001825a159-400-300/marc-toulemonde-chief-digital-and-marketing-officer-loral-us.jpg" alt="" /><p><p>Toulemonde was named L'Or&eacute;al US's chief digital and marketing officer in late 2020, succeeding <a href="https://www.businessinsider.com/loreals-us-cmo-leaving-company-for-fitness-startup-hydrow-2020-11">Gretchen Saegh-Fleming</a>. The company vet is charged with keeping the cosmetics giant ahead of the curve in digital and e-commerce efforts through initiatives like virtual try-on technology, <a href="https://www.businessinsider.com/walmart-and-facebook-are-following-chinas-social-commerce-trends-2020-8">social commerce</a>, and personalization &mdash; something he's well-positioned to do, having <a href="https://www.loreal.com/en/usa/news/group/marc-toulemonde/">grown the company's active cosmetics division fivefold</a> and increased its e-commerce market share. So far, he's helped market skincare brand <a href="https://www.abc57.com/news/tiktok-turned-this-skincare-brand-into-a-cult-favorite">CeraVe on TikTok</a> and <a href="https://www.adweek.com/social-marketing/loreal-usa-teams-up-with-over-20-pinterest-creators/">enlisted influencers</a> to create branded content for L'Or&eacute;al using Pinterest's video format "<a href="https://newsroom.pinterest.com/en/post/pinterest-introduces-idea-pins-globally-and-launches-new-creator-discovery-features">Idea Pins</a>."</p></p><br/><br/><h3>Steve Turner, chief experience officer, Impossible Foods</h3><img src="https://static1.businessinsider.com/image/61016c73f350d5001959612e-400-300/steve-turner-chief-experience-officer-impossible-foods.jpg" alt="" /><p><p>Impossible Foods has taken off in the past few years as people turn to vegetarianism, and now it's turning to Turner, a former creative lead for Apple who joined Impossible Foods in April to keep the growth going and fend off competitors. The company <a href="https://impossiblefoods.com/media/news-releases/impossible-foods-launches-first-national-advertising-campaign-we-are-meat">aired its first TV ad</a> in April and has expanded distribution to <a href="https://www.fooddive.com/news/impossible-foods-preparing-to-go-public-with-10b-valuation-reuters-report/598083/">20,000 grocery stores</a> nationwide, from 11,000 in 2020, while getting fast food chains like Burger King and Starbucks to introduce new products with Impossible meats. On the heels of this growth, California-based Impossible Foods <a href="https://www.reuters.com/article/us-impossible-foods-m-a-exclusive/exclusive-impossible-foods-in-talks-to-list-on-the-stock-market-sources-idUSKBN2BV2SF">announced IPO plans</a>, which could value it at around $10 billion.</p></p><br/><br/><h3>Angelic Vendette, VP and head of marketing, Alo Yoga</h3><img src="https://static1.businessinsider.com/image/61016d4cf350d5001959617c-400-300/angelic-vendette-vp-and-head-of-marketing-alo-yoga.jpg" alt="" /><p><p>The Stitch Fix vet came to Alo Yoga in March with a mandate to increase its awareness in the fashion world,&nbsp;and got to work, striking partnerships with fashion icons like Russian model Irina Shayk and luxury fashion brand Saint Laurent. She also oversaw the launch of Alo House, a week-long event where celebrities and influencers including DJ and record producer Diplo, The Bachelor's Dale Moss, and TikTok star Christina "Tinx" Najjar partook in yoga, meditation, workouts, massages, and facials. The stunt increased the yoga wear brand's social media following and boosted web traffic.</p></p><br/><br/><h3>Maya Watson, head of global marketing, Clubhouse</h3><img src="https://static2.businessinsider.com/image/61016d7b0d35a900182599c1-400-300/maya-watson-head-of-global-marketing-clubhouse.jpg" alt="" /><p><p>The audio-first social app exploded in popularity in 2020 as a place where users could listen to everyone from Oprah Winfrey to Mark Zuckerberg indulging in freeform conversation. It'll be on Watson to keep the momentum going as the app launches <a href="https://www.businessinsider.com/clubhouse-launches-android-app-downloads-falling-2021-5">an Android app</a> and opens itself up <a href="https://www.businessinsider.com/clubhouse-app-requires-no-invite-2021-7">to new users</a>. Since March, the former Netflix exec has helped Clubhouse&nbsp;launch a<a href="https://www.clubhouse.com/"> new website</a>, logo, and<a href="https://blog.clubhouse.com/"> company blog</a>, and forged partnerships with organizations like the NFL and heavy-hitters like Anthony Fauci and John Mayer, helping it boost engagement &mdash; the average member spends 60 minutes on the app, according to the company.&nbsp;</p></p><br/><br/><h3>Ali Weiss, chief marketing officer, Glossier</h3><img src="https://static6.businessinsider.com/image/5d769b1b2e22af259f76a555-400-300/ali-weiss-chief-marketing-officer-glossier.jpg" alt="" /><p><p>Weiss has led Glossier's marketing since 2015 and was promoted to chief marketing officer in June 2021. As the direct-to-consumer beauty company's first CMO, she is tasked with helping it reach new audiences through its signature <a href="https://www.businessinsider.com/dtc-brands-are-building-content-studios-of-their-own-2019-10">in-house campaigns</a> and community-focused marketing. It'll also fall to her to smooth the company's move <a href="https://www.glossier.com/blog/newstores">back to physical retail</a> after it shut stores in the pandemic last year and <a href="https://www.businessinsider.com/former-glossier-employees-allege-mistreatment-and-discrimination-2020-8">faced allegations by ex-employees of mistreatment and discrimination at its stores.</a></p></p><br/><br/><h3>Allyson Witherspoon, chief marketing officer, Nissan US</h3><img src="https://static2.businessinsider.com/image/610166d4f350d50019595e7b-400-300/allyson-witherspoon-chief-marketing-officer-nissan-us.jpg" alt="" /><p><p>When the pandemic forced retailers to close their doors, Witherspoon jumped into action, helping Nissan launch a new ecommerce platform, Nissan Home, and trained dealers to sell cars through Facebook Live. She's also pushed Nissan's DEI efforts, donating TV airtime to the nonprofit Black Girls Code. Witherspoon has led Nissan's US marketing since 2019 after working in its Infiniti division.</p></p><br/><br/>
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