<p><img src="https://static2.businessinsider.com/image/5eb064fa1441921a5f4ef7d3-1089/david-022820-113136-013.jpg" border="0" alt="Fanjoy" data-mce-source="Fanjoy"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p><em>Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. <a href="http://newsletter.businessinsider.com/join/influencerdashboard" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="98017caaffd93628e1217254a790380a">Sign up for the newsletter here.</a></em></p><p>During 2020, influencer-marketing professionals and creators adjusted to keep earning a living during the coronavirus pandemic.</p><p>At the start of the year, all eyes were on the new short-form video app TikTok, and talent managers and agents fought <a href="https://www.businessinsider.com/top-talent-agents-and-managers-for-tiktok-influencers-creators-list-2020-4">to sign these up-and-coming stars.</a></p><p>Then, managers helped clients weather the coronavirus' impact on the business as advertisers trimmed budgets and canceled events.</p><p>Influencers turned to alternative revenue streams this year, like selling merch, direct-to-consumer products, and launching subscription services. </p><p>Brand deals are slowly coming back and creators are adjusting to a new normal. </p><p>This week's newsletter is dedicated to highlighting some of our best stories in 2020from how influencers earned their money this year to the power players who helped them. </p><p><strong>We will be back to a regular schedule next week. Here are our top stories of 2020: </strong></p><p><img src="https://static1.businessinsider.com/image/5fd7f3e82069f400194c7bd4-2400/youtube manager power players 4x3.png" border="0" alt="youtube manager power players 4x3" data-mce-source="Matter Media Group; Night Media; Rare Global; Select Management Group"></p><h2>Power players in the business: </h2><ul><li><p><a href="https://www.businessinsider.com/cannabis-influencers-share-what-they-earn-on-instagram-and-youtube-2020-2"></a><a href="https://www.businessinsider.com/top-talent-agents-and-managers-for-tiktok-influencers-creators-list-2020-4">The top talent managers and agents for TikTok influencers</a> (Amanda Perelli and Dan Whateley, April) </p></li><li><p><a href="https://www.businessinsider.com/plant-influencers-are-getting-brand-deals-and-growing-followings-2020-8"></a><a href="https://www.businessinsider.com/top-talent-managers-for-micro-influencers-instagram-youtube-tiktok-2020-10">Top talent managers helping micro influencers land brand deals</a> (Sydney Bradley, October)</p></li><li><p><a href="https://www.businessinsider.com/instagram-influencer-media-kits-3000-to-1-million-followers-2020-12"></a><a href="https://www.businessinsider.com/top-influencer-agents-managers-database-youtube-instagram-tiktok-2020-6">An interactive database of the top talent managers and agents for influencers and who they represent</a> (Amanda Perelli, Dan Whateley and Sydney Bradley, December)</p></li></ul><p><img src="https://static5.businessinsider.com/image/5fc56751037cbd0018612fcc-2100/iq-advantage-influencer-scam-4x3.png" border="0" alt="iq advantage influencer scam 4x3" data-mce-source="IQ Advantage; Samantha Lee/Business Insider"></p><section><h2>Inside the industry according to managers, agents and creators: </h2><ul><li><p><a href="https://www.businessinsider.com/tiktok-influencer-group-drip-crib-facing-disputes-over-rent-manager-2020-6">Inside the turmoil at the TikTok influencer mansion Drip Crib</a> (Dan Whateley, July) </p></li><li><p><a href="https://www.businessinsider.com/plant-influencers-are-getting-brand-deals-and-growing-followings-2020-8"></a><a href="https://www.businessinsider.com/some-former-triller-employees-wary-of-monthly-active-user-count-2020-9">Insiders say TikTok rival Triller reported monthly active users that were 5 times higher than what some internal metrics showed</a> (Dan Whateley, October)</p></li><li><p><a href="https://www.businessinsider.com/instagram-influencer-media-kits-3000-to-1-million-followers-2020-12"></a><a href="https://www.businessinsider.com/leaked-fashion-nova-campaign-brief-sponsorship-rates-for-influencers-2020-11">Leaked Fashion Nova campaign briefs reveal what it's offering to pay influencers for sponsored content</a> (Amanda Perelli, December)</p></li></ul><ul><li><a href="https://www.businessinsider.com/influencers-say-talent-management-firm-iq-advantage-failed-on-promises-2020-11">Influencers say a talent-management firm required they pay $299 'deposits' up front and wouldn't refund them</a> (Sydney Bradley, December)</li></ul><p><img src="https://static1.businessinsider.com/image/5f876fdbea23a5001903d720-2400/IMG_4740 (1) (1).JPG" border="0" alt="Jade Darmawangsa" data-mce-source="Jade Darmawangsa"></p></section><h2>How influencers make money and how much they earn:</h2><ul><li><p><a href="https://www.businessinsider.com/cannabis-influencers-share-what-they-earn-on-instagram-and-youtube-2020-2">Inside the world of cannabis influencers who can make over $1,000 for a sponsored post</a> (Dan Whateley, February)</p></li><li><p><a href="https://www.businessinsider.com/plant-influencers-are-getting-brand-deals-and-growing-followings-2020-8">Plant influencers are getting brand deals and growing their businesses online</a> (Sydney Bradley, August)</p></li><li><p><a href="https://www.businessinsider.com/instagram-influencer-media-kits-3000-to-1-million-followers-2020-12">6 real media kit examples that influencers use to land brand sponsorships</a> (Amanda Perelli, Dan Whateley and Sydney Bradley, December)</p></li></ul><p><img src="https://static1.businessinsider.com/image/5f15ab0c3ad86145057491bd-2400/ryan kaji by pocketwatch.jpg" border="0" alt="Ryan Kaji youtube" data-mce-source="Pocket.Watch"></p><h2>TikTok, YouTube and Instagram trends:</h2><p><strong>TikTok</strong></p><ul><li><p><a href="https://www.businessinsider.com/how-tiktok-music-team-helps-artists-songs-chart-trend-2020-8">Inside TikTok's music division, where staffers analyze data to spot trends</a> (Dan Whateley, August)</p></li><li><p><a href="https://www.businessinsider.com/how-tiktok-has-impacted-different-industries-music-retail-media-2020-12">An analysis of hundreds of exec interviews shows TikTok's impact on a wide variety of companies in 2020</a> (Dan Whateley, December)</p></li></ul><p><strong>YouTube</strong></p><ul><li><p><a href="https://www.businessinsider.com/mrbeast-jimmy-donaldson-youtube-influencer-business-interview-chris-chandler-2020-2">2 of MrBeast's childhood friends explain what it's like to work on the YouTube star's team</a> (Amanda Perelli, February)</p></li><li><p><a href="https://www.businessinsider.com/inside-ryans-world-business-interview-youtube-tv-toys-2020-9">8-year-old Ryan Kaji is the world's top-earning YouTube star. His parents took us inside his business</a> (Amanda Perelli, October)</p></li></ul><p><strong>Instagram </strong></p><ul><li><p><a href="https://www.businessinsider.com/eitan-bernath-shares-tiktok-instagram-cooking-video-stratgy-2020-9">How a cooking Instagram influencer doubled his follower count in one month using Reels</a> (Sydney Bradley, September)</p></li><li><p><a href="https://www.businessinsider.com/instagram-influencer-email-template-for-pitching-brand-deals-pay-rates-2020-12">A part-time Instagram influencer and mom of 2 shares the exact email template she uses to pitch brands</a> (Sydney Bradley, December)</p></li></ul><p><em>Thanks for reading! Send me your tips, comments, or questions: aperelli@businessinsider.com</em></p><h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard" data-analytics-post-depth="100" data-uri="98017caaffd93628e1217254a790380a"><strong>Subscribe to the newsletter here</strong></a><strong>.</strong></h2><p><a href="https://www.businessinsider.com/youtube-and-influencer-business-trends-newsletter-december-31-2020-12#comments">Join the conversation about this story »</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/transgender-activist-former-white-house-intern-sarah-mcbride-isnt-discouraged-by-trump-2018-3">Sarah McBride made history becoming the first openly trans person elected to a state Senate seat. In 2018, she explained why the Trump administration wouldn't discourage her work.</a></p>
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