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Victor Osimhen's Rise: How Nigeria's Superstar Became Africa's Most Marketable Football Export

Published by Thisday on Mon, 25 Aug 2025




Lagos street boy Victor Osimhen rose to be the most marketable African football player. He managed to do it through talent, willpower, and skilful career moves. His story is not only about goals; it is about making communities better, setting records, and having people inspired. To football fans in Africa, and indeed in Somalia, his emergence demonstrates that African players have the wherewithal to compete and excel on the world stage of the game, although he never played for the Somalia national football team.

From Lagos Streets to the Champions League — Osimhen’s Early Journey

Victor Osimhen started his football career in the large Lagos slum of Olusosun, which is known for its enormous garbage dump. In his childhood, he played football either barefoot or in old slippers on both the dirty streets and the empty, large fields. The skills that would make him famous later on were developed in this place: fast reflexes, a high level of instinct, and the ability not to get intimidated.

The Ultimate Strikers Academy, which operates as a local development center in Lagos, recognized the player’s natural talent during his street matches and brought him into their program.

This was where he now learned what tactics were about and even improved his physicality. His coach would later talk about how dedicated he was. According to him, Osimhen would be the first to show up for practice. Yet, he would be the last to leave, and that’s not until he has run around the entire field till he gets exhausted.

It was at the 2015 FIFA U-17 World Cup in Chile that he first showed the world his potential. And it was all thanks to Coach Emmanuel Amuneke, who chose him to be the Golden Eaglets’ captain. He scored in all the matches and eventually finished the tournament with 10 goals as the top scorer.

He went on to win both the Golden Boot and the Silver Ball. Instantly, he was seen as one of the best young football players in the world, and Bundesliga team VfL Wolfsburg came calling.

Early European Steps

  • Wolfsburg (2017–18): Even though he was a raw talent, he still had a lot to learn after he was signed in January 2017. Injuries didn’t allow him much playing time. He also struggled with how physical and technical German football was. He gained his initial experience of facing top European teams during this period.
  • Charleroi (2018–19): Thanks to a loan move, he kickstarted his career again at Charleroi in Belgium. People got to see how good he was. In 36 games in that season, the striker scored 20 goals. The club had to sign him permanently because of his hot-blazing form.
  • Lille OSC (2019–20): In his first season, he scored 18 goals in all competitions. As a result, he was Lille's Player of the Season.

Napoli’s Game Changer — The Impact on European Football

When Napoli signed Osimhen for €70 million in 2020, it broke their record for the most expensive move. Add-ons could have brought the price up to €80 million, which was something most bettors on 1xBet never expected.

At that time, he was the most expensive African football player ever. The deal came with a lot of hopes from both the team and its devoted fans.

In his first season, he was more than just a finisher. The guy was holding up play, monstrously pressing opposition, and being a playmaker. His goals were so vital that they kept Napoli in the race. He got all these done even through injuries. It was this season he got his now-signature protective mask because he broke his face.

In 2022–23:
  • He scored 26 Serie A goals. This made him win the Capocannoniere (top scorer) award. He is the only African to win this award.
  • He helped Napoli win their first Serie A title in 33 years. The last time they won it was when Diego Maradona played for the club.
  • He scored goals in the UEFA Champions League knockout games. He also intimidated defenses with his impressive speed and strength. This made him Napoli's best player as they ended their run at the quarterfinal.
  • He scored the most goals ever by an African player in Serie A. So, he beat George Weah's long-standing record.
When you look at Napoli’s attack tactically, he really changed everything. The team’s attack was very dangerous in Europe. This was because he knew how to run in behind the defenders. He used his strength to hold them off. He also linked well with wingers like Khvicha Kvaratskhelia.

The Economics of a Superstar — Osimhen as Africa’s Marketing Goldmine



The story and news about Osimhen is not only about football. His marketing appeal is something many brands like. His grass-to-grace story inspires many people.

His big endorsements include:
  • Adidas: He has a global sportswear partnership that includes high-profile boot campaigns.
  • Ülker Çizi: He led advertising campaigns for the Turkish snack brand, which capitalized on his popularity in Turkey and around the world.
  • Regional sponsorships in Africa and the Middle East capitalize on his status as a hero, reaching millions of people.

Why Brands Love Osimhen

  • Symbol of African Pride: He shows how good African football is on a world level.
  • Appeal to Young People: His energetic interviews, signature goal celebrations, and modern style make him popular with younger fans.
  • Cross-Continental Fan Base: He has strong support in Nigeria. He has a massive following in Europe. And he is admired in the Middle East.
His influence goes beyond endorsements. When he plays, clubs make more money. This is because more people buy shirts, and more people go to games.

Top 6 Highest-Paid African Footballers in 2025

List of the five highest-paid African footballers in 2025, based on their weekly salaries from their clubs.
 
 Rank  Player  Club  Weekly Earnings (€)
 1  Riyad Mahrez  Al-Ahli  €931,316
 2  Sadio Mané  Al Nassr  €753,846
 3  Kalidou Koulibaly  Al-Ahli  €654,038
 4  Victor Osimhen  Galatasaray  €512,885
 5  Franck Kessié  Al-Ahli  €263,846
 6  Mohamed Salah  Liverpool  €253,910

The fact that the player made it to this list shows that marketability is now more than just in Europe's top five games.

Betting on Osimhen — How His Performance Shapes Odds

When you bet on sports, form is very important. When the player is healthy and scoring, the odds for his team to win and for him to score in any game shorten. Because he scores goals all the time, he is one of the most trusted forwards for bettors in Africa.

During the 2024–25 season, he scored 26 goals in the league. People could use the 1xBet download option to bet $5 on each goal with odds of 2.5 or better. The 1xBet Somalia download option is available for iOS and Android. The profit would be:
  • $5 x 26 goals = $130 stake.
  • We get $325 from the $130 bet at odds of 2.5.
This is a simplified estimate that shows why he's a favorite in the 1xBet Somali betting markets. People in Africa often bet more on his games using 1xBet, especially when they are in events like the Champions League top scorer 2025 race. Bettors often download the  latest version of 1xBet Somalia from platforms like Uptodown.

Role Model & Inspiration — Beyond the Pitch

Victor Osimhen is a symbol of hope for many people in Africa. His life has inspired many, especially young but poor footballers.

Off the field, the striker is always helping people. In Nigeria, he has helped struggling families with money. He funded community development projects in underserved neighborhoods. He has also given to youth sports programs to make sure that the next generation has better facilities than he did as a child.

Influences and Contributions to Football Today

  • Inspired by Sadio Mané: Mané, the Senegalese star, has built schools and hospitals in his hometown. He has publicly stated that he admires Mané's work and aspires to achieve similar success in Nigeria and other African countries.

  • Supporting the Disabled: He has said that he wants to make opportunities for disabled people all over Africa, with a focus on including them in sports and giving them more general social support.

  • A Path for Young Players: Osimhen's life story shows young people who want to become football players that hard work and discipline can take them from humble beginnings to world success.
For Somali fans and people from all over Africa, his career is a living example of how fate doesn't decide who you are. No matter where you start, his message is clear: persistence, self-belief, and community values are more important than where you start.

What’s Next for Victor Osimhen?



In 2025, Victor Osimhen transfer made history again when he moved to Galatasaray for a record-breaking €75 million. He was the most expensive player ever to join a Turkish football team. Many people were surprised by the move because they thought he would go straight to the Premier League or La Liga. However, it indicated that he was ready to take on new tasks in different football cultures.

Even as he adjusts to life in Istanbul, people are constantly discussing his future. While  Victor Osimhen’s transfer news about him has died down after his recent transfer, if he keeps up this level of play, he could get a big-money move to one of Europe's "super clubs" within the next two years.

Predictions for the Next 3–5 Years

  • Global Recognition: He could become more famous around the world than Didier Drogba and Samuel Eto'o, making him the most famous African striker of his time.

  • Record-Breaking Scorer: If he keeps up his current level of play, he could challenge Africa's all-time records for both international and club scoring.

  • Ballon d'Or Potential: If he keeps scoring many goals, plays consistently, and goes on long runs in the Champions League, he could become the second African player after George Weah to win the coveted award.

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