So Klin kicks off raffle draw for N150m promo

In order to offer Nigerians the opportunity to have an exciting yuletide celebration, Eko Supreme Nigeria Resources Limited has kick-off the nationwide raffle draw of its N150million promo reward promised consumers of its range of detergent products: So Klin, Good Mama and So Klin Protect.Announcing the kickoff of the draw which takes place in Lagos, Kano and Enugu simultaneously on December 1, the Head of Sales, Mr. Oliver Terante, said that the promo is meant to reward its customer for their loyalty.While describing its range of products as a brand that has won several awards, he noted that the So Klin brand has in the past three years being a flagship of the company and the number one selling detergent.He observed that the brand has hold on to its position due to the decision of the makers of the products not to compromise standard but to continuously found new ways to engage esteemed consumers and satisfy their needs.To better service the Nigerian consumer of its products, he said that Eko Supreme has continue to make huge investment in research saying that such research has enable it 'to get a deeper understanding of consumer needs and bring into their homes products that adequately meet these needs.'Terante while introducing its latest product, So Klin Protect and Good Mama said that 'So Klin is the Nigeria's first anti-germ detergent' adding that 'the uniqueness of So Klin Protect is that apart from the fact that it gets rid of stains and cleanse thoroughly, it also rids your cloths of germs which other detergents on the market do not do.'Explaining how they have been able to achieve that through the use of superior formulation, he said that its second new product, Good Mama has had wide market acceptance and 'this year won an award at the City People awards as the best detergent brand of the year.He further said that his company's brand products have been able to make greta strides in the competitive Nigeria market due to its commitment to developing products and turning them into household brands.'Our increased interaction with and involvement of our consumers in the development of our brand communication is evidenced by the Good Mama campaign tag line 'beta wash beta scent'The promo offer for this was increased from the earlier N100 million to N150 million.
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