Skin-care campaign from Venus

IN the characteristic form of an international brand to reclaim lost marketing grounds as a result of quietness in the market place, Venus, a premium cosmetic brand from the stable of PZ Cussons has introduced two new skin care product lines into the Nigerian market as well as a distinctive marketing program to support it.The introduction of new Venus SkinQuench Light Moisturizing range and new Venus PerfectTone Gentle Toning range is based on the outcome of scientific research on African skin and its unique climate. These products have been designed specifically to meet the needs of the African skin using unique technologies and natural ingredients.Explaining the uniqueness of the new addition, the Marketing Director of PZ Cussons Nigeria, Elena Haritonova said, 'Our formulations are specifically designed to show you your skin at its absolute best thereby helping you discover the full beauty potential you have. They are especially made to work in harmony with your skin and care for it gently. The secret of our success is therefore in the careful selection of high quality components and ingredients for our products and their perfect balance in the formulations.'On custom-made care, Haritonova stated 'We believe that your whole body deserves custom-made care, therefore we design products to do a specific job on a specific body part. You therefore have special products to care for your body and special products to care for your face; all working together as a total beauty care system.'For New Venus SkinQuench Moisturizing range, Mrs. Mildred Bagshaw, Marketing Manager, Regional Brands-PZ Cussons said it uses the Moisture Release technology, a unique formula that adapts to the level of moisture in the skin and provides the exact amount of moisture it needs to be beautiful. 'It also contains pure sea extracts which refresh and revive the skin.'Bagshaw, who also provided some insight into the makeup of New Venus PerfectTone Gentle Toning range said, 'the new Venus PerfectTone line uses a new formula that contains pure concentrated green tea essence to gently even the skin tone and advanced Sun-block technology with SPF 30 to fully protect the skin from harmful sun rays, giving the skin the perfect tone and radiance.
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