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Learnings from the best brand value builders

Published by BusinessDay on Tue, 08 Dec 2015


The BrandZ Top 100 Most Valuable Global Brands represents the tip of the iceberg in terms of brand management. Many additional insights and learnings can be obtained by mining the BrandZ database and linking it to financial value. The secret is to look at results over time. Taking the BrandZ database and valuation methodology as []
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