Brazil, Argentina embrace Copa Lagos

THE Copa Lagos fan base is set to rise to new heights this year. This comes after the recent announcement that Argentina will compete in this year's Copa Lagos 2012. The tournament itself is not due to get underway until December 14, but already it is evident that the 2nd edition of Copa Lagos will be a big hit in South America.Argentina will become the second South American team to compete at Copa Lagos in two years. It is no surprise that there is always a strong South American presence at Copa Lagos.South America is the birth place of Beach Soccer, and many well-known players of the traditional game owed some of their skill to Beach Soccer. The likes of Lionel Messi, Diego Maradona and Ariel Ortega have all experimented with Beach Soccer at some point in their careers.Copa Lagos presence in South America will be unrivalled this year with the tournament being broadcast to 250 million homes. Fox Sports will be broadcasting the tournament to North and South America, Fox Sports has the potential to reach an audience of over 300 million people in South America.Sponsors of Copa Lagos such as FCMB will be delighted to see their brand being carried all the way to the emerging markets of South America.Media and PR Officer for Copa Lagos, Steven Apampa, stated that, 'We are proud to have such a large following from South America, the fans last year were so refreshing and added a lot of fun and atmosphere to the event. We are pleased that we are able to show all the good things about Nigeria to fans in South America'Copa Lagos is much more than football, it's a lifestyle.
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