3 Walmart executives are facing off in a bizarre 90-day battle that will determine a strategy to beat Amazon (WMT)

Three Walmart executives are competing to see who can increase online sales on certain products the most.The 90-day challenge will span the holiday shopping period.The three look pretty evenly matched, based on some clicking through Walmart's website.Three Walmart executives are facing off in a 90-day contest.According to Bloomberg, three ecommerce-focusedexecs are battling it out to see who can boost sales incertain fitness product categories this holiday season.The competitors are:Marc Lore, Jet's co-founder and head of Walmart's US online business, selling yoga matsJeremy King, USChief Technology Officer, sellingabdominal-toning machinesScott Hilton, US ecommercechief revenue officer, selling exercise ballsThe contest, which started on October 5, is reportedly supposed to help executives get hands-on experience on how to best challenge ecommerce rival Amazon.A senior director of retail analytics,Archimedes Stuk, will determine the winnerbased on measures includingsales, assortment and overall customer experience,according to Bloomberg.A quick scroll through Walmart's website didn'treveal any evidence that any of the three executives were tipping the scales in their favor too hard.There were no pop-up ads for yoga mats or unearned placement of excercise balls on the front page. Instead, it looks like the three executives are doing things the old-fashioned wayphotos of fit people lifting weights and semi-lamewordplay.SEE ALSO:A European company you've never heard of has quietly acquired Panera, Au Bon Pain, and Krispy Kreme in its quest to build a coffee empireJoin the conversation about this storyNOW WATCH: Sheetz is a convenience store with a die-hard fan base only found in six states ' take a look inside
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