MORGAN STANLEY: These 9 stocks are going to be winners over the long run

Morgan Stanley highlights the stocks you want to own even if markets head for a slowdown.The firm highlights companies based on enduring competitive advantages, not just valuation.Business Insider has highlighted Morgan Stanley's top stock pick for each industry sector.Morgan Stanley thinks the longest bull market in history may be coming to a close, and that stock-picking is going to become more important if markets head for a slowdown.To help investors make better decisions, the firm highlighted a list of stocks that it believes will be winners in the long-term.The companies are picked not because they are the best-valued stocks, but because they have enduring competitive advantages based on several criteriaincluding competitive advantage, business model, pricing power, cost efficiency, and growth.Here is Morgan Stanley's top pick in each sector, listed in ascending order of their potential upsides when compared to the firm's price target:WellTowerTicker: WELLSector: Real EstateMarket Cap: $29.7 billionRevenue Growth CAGR ('16-'21e): +5%EPS Growth CAGR ('16-'21e): 0%Price target: $77Potential upside: 0%Morgan Stanley comment:"Beneficiary of the aging demographic," analyst Vikram Malhotra said. "Starting in 2020, an aging demographic should serve as a boon for senior housing demand as growth in the 85+ year old cohort is expected to accelerate to 1.7% from 0.9% in 2019, with annually growth rising to 2.3% by 2023."Source: Morgan StanleyNextEra EnergyTicker: NEESector: UtilitiesMarket Cap:$91.3 billionRevenue Growth CAGR ('16-'21e): +4%EPS Growth CAGR ('16-'21e): +10%Price target: $191Upside potential: 0%Morgan Stanley comment:"Best-in-class utility coupled with a premier renewable energy business," analyst Stephen Byrd said. "We believe NextEra has the largest set of growth opportunities, a strong balance sheet, and the best competitive position among the US utilities we cover."Source: Morgan StanleyEstee LauderTicker: ELMarket Cap: $57.5 billionSector: Consumer StaplesRevenue Growth CAGR ('16-'21e): +8%EPS Growth CAGR ('16-'21e): +15%Price target: $166Potential upside: +2%Morgan Stanley comment:"The global middle class is expected to expand 50% by 2028 and increasingly aspires to prestige brands," said analyst Dara Mohsenian. "We view premiumization as a sustainable trend as consumers are seeking the high level of service offered by prestige brands, and younger consumers are more focused on beauty, influenced by social media."Source: Morgan StanleySee the rest of the story at Business Insider
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