DDB Lagos celebrates LAIF exploit

IT was yet another historic feat for DDB Lagos at the recently held Lagos Advertising and Ideas Festival (LAIF) as the Nigerian office of the global marketing communications giant and its clientele carted home no fewer than 15 outstanding creative awards in different categories.The agency, a renowned creative power house in the country was the cynosure of all eyes as its representatives were called to the podium at intervals to collect awards spanning telecoms, financial services, FMCGI,government, food and personal care at a well attended event by industry chieftains and advertising professionals.LAIF awards instituted in 2006, to inspire practitioners in the development and execution of original, novel and awesome ideas also aims to enhance healthy competition amongst Nigerian advertising agencies.At the event held in the cozy ambience of Civic Centre penultimate Saturday, DDB won a total of 15 awards ' three gold, seven silver and five bronze.The awards win followed shortlisted works done in the press, outdoor, TV and radio categories; thereby reinforcing its reputation in building corporate image, growing household brands and a clear understanding of the telecoms and financial services sector.In response to the feat that appears to have become a tradition, the Managing Director of DDB, Ikechi Odigbo, said: 'Our determination to succeed is sold and unwavering; it is pivotal and evidently consistent too. We have a corporate mandate to become the Creative Business Solutions provider of choice and the biggest and best amongst builders of brands in Nigeria. We would stop at nothing in our bid to help our clients attain and sustain leadership in their respective industries. We remain deeply humbled by this achievement.'The selection process for the awards is managed by a group of international and local jurors with the following as criteria ' originality, strong idea, excellent execution and relevance of brief. DDB and MTN Nigeria continue to remain the most awarded agency and brand respectively at LAIF awards since inception.
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