<p><img src="https://static5.businessinsider.com/image/5fff5f93a8de7700187d3b9f-1920/ChobaniRTD4.png" border="0" alt="ChobaniRTD4" data-mce-source="Chobani"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Chobani, primarily known as a yogurt brand, is introducing a line of ready-to-drink cold brew called Chobani Coffee. The beverages will also contain Chobani creamers and oat milk.</p><p>Chobani Coffee will come in four flavors: Pure Black, with no sugar or creamer, Sweet Creamer and Vanilla, both made with dairy and oat milk. The price will vary by region, but the suggested price is $4.49 for 32 ounces.</p><p><em><strong>Read more: <a href="https://www.businessinsider.com/zico-founder-is-buying-the-brand-back-from-coca-cola-2021-1'r=mm-sub">Zico was sold to Coca-Cola in 2013 at the height of the coconut water craze, but now its founder is buying it back</a></strong></em></p><p><a href="https://www.businessinsider.com/opinion-why-oat-milk-is-better-than-other-milks-2020-3">Oat milk's meteoric rise</a> continued apace over the past year despite the pandemic, and Chobani has already reaped the rewards. The yogurt brand launched a line of oat milk in flavors including plain, vanilla, and chocolate, and became the second best-selling oat drink in the <a href="https://magicvalley.com/business/chobani-oat-drink-selling-like-hotcakes-already-second-in-oat-drink-sales/article_492d36f4-32b2-5e88-b00a-664327ae4b43.html">US in under a year.</a></p><p><img src="https://static2.businessinsider.com/image/5fff5f97fe7e140019f7ecb9-1920/ChobaniRTD2.png" border="0" alt="ChobaniRTD2" data-mce-source="Chobani"></p><p>Oat milk is the fastest growing milk substitute and looks to be more than just a fad. In the period from March to June 2020, sales increased 289% year over year <a href="https://www.businessinsider.com/opinion-why-oat-milk-is-better-than-other-milks-2020-3">according to Nielsen.</a> "Oat is definitely the darling of plant-based," Chobani President Peter McGuinness <a href="https://magicvalley.com/business/chobani-oat-drink-selling-like-hotcakes-already-second-in-oat-drink-sales/article_492d36f4-32b2-5e88-b00a-664327ae4b43.html">told Magic Valley this summer.</a></p><p>High profile investors have also taken note. Blackstone, Oprah Winfrey, Natalie Portman, and ex-Starbucks CEO Howard Schultz bought a $<a href="https://www.businessinsider.com/opinion-why-oat-milk-is-better-than-other-milks-2020-3">200 million stake</a> in Swedish oat milk company Oatly, which is <a href="https://my.pitchbook.com/profile/110426-23/company/profile#comparisons">valued at $2 billion.</a></p><p>Coffee drinks made with oat milk, like Chobani's new offering, are also picking up steam. In December, Meghan Markle invested in oat milk latte startup <a href="https://www.businessinsider.com/meghan-markle-invests-in-oat-milk-latte-startup-clevr-blends-2020-12">Clevr Blends</a>, which <a href="https://www.businessinsider.com/meghan-markle-invests-in-oat-milk-latte-startup-clevr-blends-2020-12">Oprah</a> is also a fan of.</p><p><strong>SEE ALSO: <a href="https://www.businessinsider.com/meghan-markle-invests-in-oat-milk-latte-startup-clevr-blends-2020-12" >Meghan Markle just invested in instant oat milk latte startup Clevr Blends</a></strong></p><p><a href="https://www.businessinsider.com/chobani-launching-cold-brew-ready-to-drink-with-oat-milk-2021-1#comments">Join the conversation about this story »</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/worlds-most-expensive-liquid-thoroughbred-horse-semen-2020-3">Why thoroughbred horse semen is the world's most expensive liquid</a></p>
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