<p><img src="https://static2.businessinsider.com/image/602161ec67d1e300113c4cb9-2400/tom-brady-nike-under-armour.jpg" border="0" alt="tom brady nike under armour" data-mce-source="AP Photo/Chris O'Meara/AP Photo/Ashley Landis"></p><p></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>Tom Brady is one of the leading spokespeople for Under Armour, and he's not in the business of giving free PR to the brand's competitors.</p><p>Brady and the Tampa Bay Buccaneers beat out Patrick Mahomes' Kansas City Chiefs to win Super Bowl LV Sunday night. As the 43-year-old quarterback hoisted the Vince Lombardi Trophy for the seventh time in his esteemed career, he caught a glimpse of himself on the stadium's video board.</p><p><img src="https://static5.businessinsider.com/image/6021723267d1e300113c4d17-1472/tom%20brady.JPG" border="0" alt="tom brady.JPG" data-mce-source="Kim Klement-USA TODAY Sports"></p><p>A red Nike swoosh was peeking out from his undershirt.</p><p>Nike has a contract with the NFL that requires all 32 teams to outfit their players in the brand's apparel, including jerseys, sideline apparel, and more. That deal extends to base layers like undershirts, which aren't typically visible to viewers.</p><p><img src="https://static3.businessinsider.com/image/602172e0cca90200129b7042-2400/2021-02-08T033927Z_148751903_MT1USATODAY15544815_RTRMADP_3_NFL-SUPER-BOWL-LV-KANSAS-CITY-CHIEFS-VS-TAMPA-BAY-BUCCANEERS.jpg" border="0" alt="2021 02 08T033927Z_148751903_MT1USATODAY15544815_RTRMADP_3_NFL SUPER BOWL LV KANSAS CITY CHIEFS VS TAMPA BAY BUCCANEERS" data-mce-source="Mark J. Rebilas-USA TODAY Sports" data-mce-caption="A Nike swoosh is clearly visible as Tom Brady poses with the Vince Lombardi Trophy."></p><p>So when Brady saw the Nike swoosh sitting squarely across his chest as he clutched his latest piece of hardware, he acted quickly and shrewdly to show his undying loyalty to Under Armour on football's biggest stage; the 2021 Super Bowl MVP pulled up his gray Buccaneers Super Bowl Champions T-shirt to cover the decal.</p><p>Check out the clip below:</p><div><div style="width: 100%; height: 0px; position: relative; padding-bottom: 56.182%;"><iframe src="https://streamable.com/e/7syb8s" frameborder="0" width="100%" height="100%" allowfullscreen style="width: 100%; height: 100%; position: absolute;"></iframe></div></div><p>Brady's likely to run into this issue a few more times over the final years of his career. The NFL's apparel deal with Nike <a href="https://money.cnn.com/2018/03/27/news/companies/nike-nfl-gear-contract/index.html">runs through 2028</a>, so swooshes will continue to feature prominently on the gridiron. But if we've learned anything about the quarterback over his 21 years in the league, he will find a way to walk off with a winno matter if it's for himself, his team, or his brand.</p><p><a href="https://www.businessinsider.com/video-tom-brady-covers-nike-swoosh-loyal-to-under-armour-2021-2#comments">Join the conversation about this story »</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/melissa-maker-clean-your-home-quickly-cleaning-expert-2017-4">A cleaning expert reveals her 3-step method for cleaning your entire home quickly</a></p>
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