A Security App's Fake Reviews Give Us a Window Into 'App Store Optimization

A company that makes an email app that helps users encrypt their emails paid for fake reviews in an attempt to get more people to download its products, according to leaked emails obtained by Motherboard. An anonymous reader shares a report: The CEO of pEp, a Luxembourg-based company that makes the pEp email encryption apps for Android and iOS, commissioned a marketing company to write fake reviews that he himself wrote in the summer of last year. Leon Schumacher asked the marketing company Mobiaso to post 40 five-star reviews in English, French, and German to the Google Play Store. Schumacher included an Excel spreadsheet that contained the specific text that he wanted Mobiaso to use. "Super easy privacy," one fake review said. "One of the best mail applications. I have never had problems and I suggest it all the time to friends," another said. "Can we speed up today and do 12 ratings per day do 7 reviews per day (Please use the Texts below for the right countries (that I forwarded already per earlier e-mail)," Schumacher wrote in an email to Mobiaso. pEp, short for Pretty Easy Privacy, develops email encryption apps for both iOS and Android, where it has more than 10,000 installs, according to the stats on the Google Play Store. The company, through its foundation, also funded a new library to encrypt emails using PGP, the decades old technology that allows users to encrypt emails and other files. Mobiaso advertises "iOS reviews" and "Android installs" on its website. One of the services the company offers is App Store Optimization, or ASO, which includes fake reviews. The service has several price tiers, ranging from $160 to $450. Only the two most expensive tiers include fake reviews. "Each app developer/advertiser should remember that without a good ASO search optimization, your target audience wouldn't even find or open your app page," Mobiaso says.Read more of this story at Slashdot.
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