The most successful people often are serious aboutself-improvement, which can come in the form ofa good book. Here are two dozen excellent reads recommended by founders, executives, and otherhigh achievers.SEE ALSO:25 habits of successful and extremely happy people1. 'Creativity, Inc.' by Ed CatmullChad Parks, founder and CEO ofUbiquity, which provides 401(k) plans for small businesses:"It may not be the newest shiny object on the shelf, but it certainly remains one of the best books for teams I have ever read. You don't have to have a creative-based business in order to appreciate the fact that Catmull just knows how to work better with people, and how to make those people thrive. It's an inspiration to me to see the meticulous detail and passion by which he continuously achieved this, even through failure, and how humble he was in the process. It's a must-read for every entrepreneur and leader of people and at every level of business from startup to Fortune 500."2. 'Influence: The Psychology of Persuasion' by Dr. Robert CialdiniEd Szofer, CEO ofSenecaGlobal, a company that provides IT solutions for midmarket companies:"'Influence'explains the psychology of why people say yes, and how readers can apply this understanding to their personal and professional lives. Dr. Cialdini is a world-renowned expert in persuasion who brings 35 years of experience researching why people are moved to change behavior. The book includes six universal principles, with direction on how to use these guidelines to master the art of persuasion. I've used these principles to accomplish goals in my personal and professional lives, including everything from helping my employees reach their career goals to helping our global technology consulting company close new business. I recommend this book for anyone in a leadership position."3. 'The Professional Marketer' by Tim MatthewsDeepak Patel, director of products, data center, and cloud at internet security technology companyBitdefender:"For me, this is the one book every marketing professional in today's SaaS world needs to read. The insights are from a true practitioner, and are far more relevant and valuable than most marketing classes at top-tier B-schools. The book enables readers to elevate messages and reach the right audience through Matthews's experience and success. This is priceless."See the rest of the story at Business Insider Click here to read full news..