Aldi is fixing a major weakness and coming straight for Whole Foods

The discount grocery chain Aldi is taking aim at Whole Foods with a new store design.Aldi is ramping up its rollout of a new design that looksalmost identical to Whole Foods' cheaper chain of stores called 365 by Whole Foods.On Monday, the grocery retailer announced it isopening more stores that feature the new design after stores that utilize the layout outperformed traditional Aldi locations. The retailer is spending more than $1.6 billionto revamp stores and open locationswith the updated format.The Aldi stores' new design features softer lighting than its older stores, as well as a larger fresh produce section, wider aisles, and electronic displays on the walls.Here's whatone in Richmond, Virginia, looks like:SEE ALSO:Here are all the changes Amazon is making to Whole FoodsThe new Aldi store looks similar to its older stores on the outside.But stepping inside, it feels much different. The lighting is softer and more natural, and the aisles are wider.Permanent eye-level shelving fixtures are everywhere in the new store. In the older stores, shown below, many items are stacked on top of each other in cardboard boxes instead of placed on shelves.See the rest of the story at Business Insider
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