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Starbucks continues massive expansion of wildly popular mobile ordering platform (SBUX) (SBUX)

Published by Business Insider on Wed, 17 Jun 2015

This story was originally sent to thousands of professionals just like you in this morning's PAYMENTS INSIDER daily newsletter. Don't be left in the dark while your competition gets ahead each morning.Learn more about our 7-day FREE trial now. Starbucks' mobile order-ahead platform is branching out to new states. Mobile Order & Pay, Starbucks' order-ahead platform that was originally piloted in late 2014, is expanding to 21 more US states, meaning that the feature will be available in more than 4,000 Starbucks stores.The feature is only available for iOS as of now, but the company plans to launch an Android version later this year. Starbucks introduced Mobile Order & Pay to the Pacific Northwest region in March, and the platform'scontinual expansion is an indicator that it's been a hit with consumers in the test markets.Mobile Order & Pay is an integrated service in Starbucks' pre-existing app that allows customers to order coffee ahead of time and pick it up at a specific location. They make their purchases in the app, so they can skip the line when they walk in.Finding this article interesting' Thousands of professionals just like you had it in their inbox first. Stay ahead of the curve and gain a comprehensive understanding of the latest news & trends, start your day with the PAYMENTS INSIDER. Get 7-days FREEStarbucks expects Mobile Order & Pay to "increase speed of service, drive incremental transactions and increase throughput" in its stores.This is because order details are printed on a sticker that can easily be attached to a coffee cup, cutting down the time of the checkout process. This improved operational process will enable baristas to make more orders in less time and could result in higher sales for Starbucks.Many Starbucks customers likely favor convenience and therefore might adopt the app's order-ahead feature quickly.And, since these orders are processed through the app, mobile could take an even greater share of Starbucks sales. Currently, mobile represents 18% of US in-store Starbucks sales (see chart).Also in today's PAYMENTS INSIDER:MORE DETAILS ON GOLDMAN SACHS' NEW LENDING INITIATIVESTRIPE ENTERING MORE INTERNATIONAL MARKETSSQUARE PLANNING A 2015 IPOGEMALTO PREDICTS APPLE PAY'S LAUNCH IN THE UK WILL BE MORE SUCCESSFUL THAN IN THE USNeed to keep up with breaking developments'The INSIDER newsletter by BI Intelligence provides daily insights and analysis to leading professionals just like you. To stay ahead of the curve and gain a comprehensive understanding of the latest news & trends, start your day with the PAYMENTS INSIDER. Get 7-days FREEJoin the conversation about this story
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