Pornhub Hasn't Been Actively Enforcing Its Deepfake Ban

Pornhub said in February that it was banning AI-generated deepfake videos, but BuzzFeed News found that it's not doing a very good job at enforcing that policy. The media company found more than 70 deepfake videos -- depicting graphic fake sex scenes with Emma Watson, Scarlett Johanson, and other celebrities -- were easily searchable from the site's homepage using the search term "deepfake." From the report: Shortly after the ban in February, Mashable reported that there were dozens of deepfake videos still on the site. Pornhub removed those videos after the report, but a few months later, BuzzFeed News easily found more than 70 deepfake videos using the search term "deepfake" on the site's homepage. Nearly all the videos -- which included graphic and fake depictions of celebrities like Katy Perry, Scarlett Johansson, Daisy Ridley, and Jennifer Lawrence -- had the word "deepfake" prominently mentioned in the title of the video and many of the names of the videos' uploaders contained the word "deepfake." Similarly, a search for "fake deep" returned over 30 of the nonconsensual celebrity videos. Most of the videos surfaced by BuzzFeed News had view counts in the hundreds of thousands -- one video featuring the face of actor Emma Watson garnered over 1 million views. Some accounts posting deepfake videos appeared to have been active for as long as two months and have racked up over 3 million video views. "Content that is flagged on Pornhub that directly violates our Terms of Service is removed as soon as we are made aware of it; this includes non-consensual content," Pornhub said in a statement. "To further ensure the safety of all our fans, we officially took a hard stance against revenge porn, which we believe is a form of sexual assault, and introduced a submission form for the easy removal of non-consensual content." The company also provided a link where users can report any "material that is distributed without the consent of the individuals involved."Read more of this story at Slashdot.
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